Bargaining Power of Customer Assignment
7 Pages1249 Words282 Views
Added on 2019-10-09
Bargaining Power of Customer Assignment
Added on 2019-10-09
ShareRelated Documents
A.The five forces of the Singing Valley Market are listed below:1.)Bargaining power of the customer- The superior offering and quality of Singing Valley Resort is seen to be best and have high quality. With superior quality of services, the bargaining power of the customers is seen to be low. 2.)Threat of substitution- Due to high quality and its location, the Resort has attaineda lead there is no danger of being replaced. The Resort always experiences full occupancy and another goal is to attain increased revenue. Therefore the threat of substitution is low.3.)Bargaining power of the suppliers- There is a chance of increased cost due to the clientele being staying away from the Resort. There are chances of increment in the food and wine prices. The current suppliers can be given a counter for presenting cheaper prices from other available suppliers therefore resulting in bargaining.4.)Threat of new entrants- Only the resort with same area can boast of providing superior quality along with superior services including various other activities. Therefore the threat of new entrants is low as well.5.)Rivalry- Due to superior quality, the Singing Valley Resort exceeds its competitors with its high-class service, superior accommodations, delicious means etc. The location helps the Resort to attain highest position among the rivals. B.Statement of Competitive StrategyThe Singing Valley Resort has to provide superior services along with high quality accommodation for maintaining their current revenues. The needs and wants of the
customers have to be determined clearly and efforts must be placed on providing them with best facilities.Singing Valley resort has to increase their revenue for creating their own services which will offer activities. Further, a new information system has to be implemented for keeping a record of all the repeating customers. The repeating customerswill be sent electronic surveys and will be attached in a file. An activity schedule has to be presented every time the customer requests to make a reservation before or after their arrival. This way the Resort management would be able to differentiate among the needs of their repeating customers. Singing Valley Resort would be able to cater to the wants and necessities of clients by analyzing what their clients wants (Kandampully, J., & Suhartanto, D., 2000).C.Statement of ProblemThe Singing Valley Resort does not have an organized and complete information system. This was a prime reason that their auto email system failed and made various information mistakes. This automated email system was seen to send faulty email congratulating their clients for their stay to those who had not visited from past two three years. The Resort therefore failed to keep up the track of their regular and current guests and were not able to recall their preferences on their return visit. Therefore the Singing Valley Resort needs to rebuild their information collection system along with Timely Information update system for ensuring that the information of every single customer is accurate and up to date. This information system will help in recording the personal preferences of their customers so as to helpin maintain a good relationship on their return. Furthermore, this information system must be enabled towards keeping a track on personal characteristics of the customers
so as to greet them in a friendly manner on their next visit along with ensuring their preferences as per their wish.D.Two scenarios of low cost rentals along with high service rentals have to be considered for undertaking major activities like determining the needs of the clients, greeting their customers, rent the room and return room and pay. This willhelp in ascertaining the customers’ mood. Secondly, there is a need to determine the wants and needs of the customers to identify his desires and expectations fromthe resort. Lastly, the needs can be identified on the basis of low tariff and high tariff rooms along with providing comfort while their stay in the Resort. The customer’s then checkout after paying their bills. The Resort can perform the given below activities as per their requirements.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Competitive Strategy and Information System for Singing Valley Resortlg...
|6
|1291
|411
Porter`s Five Forces Model and SWOT Analysis of Qantaslg...
|4
|985
|335
Strategic Planning for the Hospitality Industrylg...
|23
|1434
|59
Information System Foundationlg...
|5
|910
|67
Porter’s Five Forces Frameworklg...
|5
|585
|354
Porter Five Force Model of NZTV Channel Companylg...
|6
|1251
|160