Organizational Challenges in the Next Two Decades

This presentation discusses the five most important challenges that global businesses will face in the next twenty years, including change in human behavior, organizational culture, technology for research, leadership effectiveness, and environmental issues.

ORGANIZATIONAL
CHALLENGES
NEXT TWO DECADES

INTRODUCTION
• In this rapidly changing world of business, the authorities are
facing new challenges each and every day.
• There are five most important challenges that the global business
in next twenty years will face include-
• Change in human behaviour
• Organizational culture
• Technology for research
• Leadership effectiveness
• Environmental issues

CHANGE IN HUMAN BEHAVIOUR
• The workforce diversity in the todays business is higher than expected and
in the near future this diversity will heighten as the constant expanding
features of the global business.
• Due to diversity in the organisations, the human behaviour is also changing.
• This diverse workforce are consisted of-
• Growing number of young staffs
• Gender diversity
• Dual career couples
• Employee rights
• Unionism

ORGANIZATIONAL CULTURE
• As the cultural dimension theory by greet Hofstede has
marked, different countries have different national culture
which affect its organiostioanl culture also.
• This regulates the values, understanding, points of view,
reasoning of the employees.
• This cultural discrepancy will be enhanced as more
business will enter the emerging markets and will not be
able to survive unless localise its operations (Wirtz et al.
2016)
• Challenges lies in the fact that the companies need to
have high performance culture and innovation culture
continuum otherwise they will not survive.

TECHNOLOGY FOR RESEARCH
• With the advent of technology after globalisation, it has become
challenging for the global as well as local businesses to cope up with
these changes (Lehmann 2017).
• The operations, marketing and productions are depending upon research
and development incorporating technology (Fountas et al. 2015).
• Hence, the companies where the workforce do not have skills to cope up
with the changing technology, will be abolished in next twenty years
definitely.

LEADERSHIP EFFECTIVENESS
• Leadership competencies matter while the external business situation changes
rapidly.
• The traditional thought process of the leadership has lost its importance in recent
business context (Suárez-Álvarez and Pedrosa 2016).
• Pressure for demonstrating return on the investment has become important now
(Hingley, Angell and Lindgreen 2015).
• The successful leaders are finding new ways of coping up with the demands of the
employees or the other stakeholders.

ENVIRONMENTAL ISSUES
• Business responsibility towards society includes care
for ecology and balance of nature.
• Most of the natural resources have become scarce in
the present scenario which may not exist in the next
twenty years.
• according to Pensupa et al. (2017) therefore, the
companies which have not yet taken initiative or the
sustainable growth will definitely face issues (Fountas
et al. 2015).
• The creation of ecological standards and reducing the
pollution level through wastes cannot survive the
recent awareness drive for the environment.

SUMMARY
• With the change in the business situations after globalisation, the companies are
introducing changes ion several aspects.
• However, the change if does not continue, the business cannot survive this
tremendous competition.
• More investment in the technology, change in leadership style, retaining the talented
employed by supporting the cultural diversity in the organizations can help the
business to retain their position
• However, more investment on the innovation process in every aspects can help the
business otherwise the global business is going to face huge problem in next two
decades.

REFERENCES:
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Marketing Management, 48, pp.226-230.
• Lehmann, O.F., 2017. Customer Projects: What is the Future of the Business?'. PM World Journal, 4(2).
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