The Future of Drones in Business and Commerce - Assignment
Added on 2021-02-17
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THE FUTURE OF DRONES INBUSINESS AND COMMERCE
Table of ContentsSECTION 1: INTRODUCTION.....................................................................................................1SECTION 2: OPPORTUNITY FORMATION...............................................................................1SECTION 3: OPPORTUNITY DEVELOPMENT.........................................................................34 P's of Marketing.......................................................................................................................4Risk mitigation............................................................................................................................5Segmentation, targeting and positioning.....................................................................................74P's of innovation........................................................................................................................8Financials....................................................................................................................................9SECTION 4: CONCLUSION........................................................................................................10REFERENCES..............................................................................................................................11
SECTION 1: INTRODUCTIONEntrepreneurship development is considered as process for purpose of improving itsknowledge and skills of multiple entrepreneurs via training and classroom programs as well. Themain aspect of this development is to raise number of entrepreneurs and to update future withhigh innovative technology with aim of fulfilling consumer needs. In the present scenario,technology has continued growth and played large role in lives of consumer and in this context,industries are also transforming and adapting. There are various B2B business executives whichare disrupting market place because they have already initiated this plan. The present reportwould be describing about future of drones in business in commerce as our company as leader asReliable Tech Ltd will challenge status quo for this perspective (PytlikZillig and et.al., 2018). Its main objective is to give necessary theoretical and practice framework for purpose ofdevelopment and to create sustaining new venture. In this report, there will be drone shippingsystem which will be anticipating package delivery in short duration which is maximum 1 hour.This report is categorised in sections such as opportunity formation, opportunity developmentalong with conclusion as well where it will show detailed business plan about product as drone,shipping services along with organizational process and explanation on basis of problem whichis transformed as opportunity and then in idea. In the similar aspect, developing opportunityabout drone and its services of shipping in short duration with its features of development ofpathway perspectives (GYNNILD and USKALI, 2018).SECTION 2: OPPORTUNITY FORMATIONBusiness idea- Entrepreneurial venture is operated in order to provide customers withdesired amount of goods for fulfilling their needs in a better manner. Business should be feasiblefrom various perspectives so that customers may become satisfied with ease. It can be analysedthat drones are in great demand as it has various uses by which firm may be able to attainmaximum efficiency in the best manner possible (Blomberg and et.al., 2018). This implies thatcommercial uses of drones are increasing and company can effectively use the same for attainingbenefits quite effectually. It can be assessed that drones can be used for photography forcapturing still images and videos, security surveillance, search and rescue, agricultural surveys,underwater inspections and many other similar uses.1
Reliable Tech Ltd is start-up which will be engaged in B2C segment in retail sector forproviding daily use goods and commodities to people of UK. The customers will be offered withvariety of goods in timely manner. For energy efficiency and reducing delivery time,organization will use drone for delivery of packages ordered by customers (Noor, Mastor andAbdullah, 2018). The package delivery with the help of drone will be beneficial for bothbusiness and customers. This is evident from the fact that delivery will be delivered faster whichwill prove to be advantageous to business.On the other side, cost of transportation with bigger trucks will be reduced up to a highextent, providing benefits to company in effective manner. It can be analysed that business maybe able to attain profits with the help of uniqueness of the idea as commercial use of drones willtake place. Thus, delivery will be made faster within 1 hour or so and thus, transportation costswill be reduced. Collectively, Reliable Tech Ltd would attain customer satisfaction quiteeffectually.Market Promotion-The promotion is a part of new start-up as without incorporating market promotion willlead to attainment of marketing objectives in a better manner. Reliable Tech Ltd will requireinitiating healthy promotions so that it may be able to accomplish good growth over the marketin effective manner (Castelli and et.al., 2018). It can be analysed that company would initiatepromotions on social media channels such as Facebook, Twitter, Instagram etc so that firm maybe able to promote its services and as a result, goods will be made available to them within theshortest time possible. Use of social media is useful for firm as it is cost-effective and has widereach to customers within short time span. This means that company will use social mediamarketing as the primary tool for promotional purpose so as to enhance its position in the UKmarket and provide timely delivery of goods.Uniqueness of Product-The uniqueness of product can be explained with reference to idea being formed whichprovides clarity that business will provide packages delivery of small to medium weight goods tocustomers by using drones (Royo-Vela and Black, 2018). This is the uniqueness of product isthat firm will provide faster delivery of goods or packages which will be time-saving mechanismfor enhancing customer satisfaction which is not possible with physical delivery of goods (The2
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