The Future of Events Technology Assignment
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Added on 2019-09-20
The Future of Events Technology Assignment
Added on 2019-09-20
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The Future of Events TechnologyKeeping up-to-date with the latest technology is difficult. This is especially evident in the events industry.ByMurray NewlandsMurray Newlands is a startup adviser, investor, and entrepreneur. He's written for many major publications, such as VentureBeat and Entrepreneur.Full bio@murraynewlandsContributor, Inc.com@murraynewlandsWith the constant flood of technology, it's easy to not be up-to-date with the latest advancements and gadgets. This is especially evident in the events industry. Which is why there has been a recent surge of tech-related events.For example, take a glance at the events calendar on TechMeme and you'll notice that there's an explosion of tech events. In fact, there's an event almost every day in locations all over the world. With the industry currently booming, how are events organizers and producers getting smarter in applying integrated toolsets to marketing? Furthermore, what does the future hold for events management, administration, and marketing?Big data.
For the past several years big data has been a popular topics of discussion. While it's amazing that we're able to gather and analyze large amounts of information, big data is most valuable when you put it to good use.For example, the organizers of an event can use Google Analytics to discover which online campaigns are influencing registration or being discussed on social media. You can also track the movements of attendees with Wi-Fi, GPS, iBeacons, or low-energy Bluetooth (via tools like Topi and Loopd) to see which events or booths they're visiting. Or, you could send out survey questionnaires or second-screen solutions to discover the actions and thoughts of audience members before, during, and after an event.DoubleDutch is one platform that can be used for acquiring and analyzing real-time data, since it can see what session sponsors and attendees are most interested in.Improving engagement.There was a time when speaking engagements consisted of passive audience members. Thanks to technology, however, that has completely changed. Attendees canuse a tool like Speecheo to help them view presentations and take notes. Evolero is another tool that boosts engagement by helping planners, speakers, sponsors, and attendees create a community before, during, and after an event by linking to social profiles.Sensor integration and wearable technology.Digital technology is also changing the landscape of events thanks to sensor integration. Take Connect&Go. The company is using wearable technology, in this casean RFID wristband, to accept cashless payments, connect to social media accounts, and replace paper tickets. Bright Interactive is also using sensor integration to create innovative games and displays at events. In fact, Bright Interactive recently teamed up with Victoria Hill to create one of the most technologically advanced exhibits ever, the Marvel Avengers S.T.A.T.I.O.N. in Times Square.Personalized experience.With all of this access to data and technology, an events plannercan now provide attendees a more personalized experience. In fact, don't be surprised if someday the
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