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The Future of EventsTechnologyKeeping up-to-date with the latest technology is difficult. Thisis especially evident in the events industry.ByMurray NewlandsMurray Newlands is a startup adviser, investor, and entrepreneur. He's writtenfor many major publications, such as VentureBeat andEntrepreneur.Full bio@murraynewlandsContributor, Inc.com@murraynewlandsWith the constant flood of technology, it's easy to not be up-to-date with the latestadvancements and gadgets. This is especially evident in the events industry. Which iswhy there has been a recent surge of tech-related events.For example, take a glance at the events calendar onTechMemeand you'll notice thatthere's an explosion of tech events. In fact, there's an event almost every day inlocations all over the world. With the industry currently booming, how are eventsorganizers and producers getting smarter in applying integrated toolsets to marketing?Furthermore, what does the future hold for events management, administration, andmarketing?Big data.
For the past several yearsbig datahas been a popular topics of discussion. While it'samazing that we're able to gather and analyze large amounts of information, big data ismost valuable when you put it to good use.For example, the organizers of an event can use Google Analytics to discover whichonline campaigns are influencing registration or being discussed on social media. Youcan also track the movements of attendees with Wi-Fi, GPS, iBeacons, or low-energyBluetooth (via tools likeTopiandLoopd) to see which events or booths they're visiting.Or, you could send out survey questionnaires or second-screen solutions to discoverthe actions and thoughts of audience members before, during, and after an event.DoubleDutchis one platform that can be used for acquiring and analyzing real-timedata, since it can see what session sponsors and attendees are most interested in.Improving engagement.There was a time when speaking engagements consisted of passive audiencemembers. Thanks to technology, however, that has completely changed. Attendees canuse a tool likeSpeecheoto help them view presentations and take notes.Evoleroisanother tool that boosts engagement by helping planners, speakers, sponsors, andattendees create a community before, during, and after an event by linking to socialprofiles.Sensor integration and wearable technology.Digital technology is also changing the landscape of events thanks to sensorintegration. TakeConnect&Go. The company is using wearable technology, in this casean RFID wristband, to accept cashless payments, connect to social media accounts,and replace paper tickets.Bright Interactiveis also using sensor integration to createinnovative games and displays at events. In fact, Bright Interactive recently teamed upwith Victoria Hill to create one of the most technologically advanced exhibits ever, theMarvel Avengers S.T.A.T.I.O.N. in Times Square.Personalized experience.With all of this access to data and technology, an events plannercan now provideattendees a more personalized experience. In fact, don't be surprised if someday the