G-Star Raw's Online Retail Success

This assignment examines G-Star Raw's transition to online retail. It discusses the company's adoption of both desktop and mobile platforms, leading to a significant increase in sales and customer base. The analysis also delves into consumer behavior in online shopping, comparing it to offline experiences, and highlighting factors influencing purchase decisions such as convenience, security, and product information accessibility. The assignment emphasizes the importance of trust, user-friendly platforms, and customer satisfaction in successful online retail.

The future of the retail store; G-Star Raw
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G-Star Raw has been running its activities online in an effort to get more clients. The
manager of the actual keep explains the way it has been tough to undertake the e-platform for
enterprise operations. To make online operations powerful, G-Star Raw needed to advance with
changing technological enterprise desires. Changing of enterprise operations according to
technological improvements made it viable to undertake extra than 75% of customers to their on-
line purchasing platform. While adopting online business transactions, it turned into quite
difficult to pick from numerous alternatives the fine mode of operations which turned into high-
quality as desired by G-Star Raw (Stephens 2013, P. 56). The primary two options which seemed
possible for G-Star Raw are; laptop utility or mobile platform applications. Later, G-Star Raw
enterprise adopted both cell application and desktop systems considering maximum of its
customers had turned to computers. Recently, G-Star Raw has noticed a boom on income of
1.24% and 1% on both cellular and computer systems respectively. Besides, G-Star Raw reduced
product annual rate by way of 11% even as increase in purchaser has hit 10,000.
To make online stores extra powerful, Katawetawaraks & Wang (2011, p. 67) makes a
specialty of online purchaser choice making system at the same time as evaluating it with offline

selection. Although there may be difference between the two, evaluating the two opportunity
offers a clean implication on what impacts online patron to shop for the product or shun away
from the product. After a considerate issues, both offline and online shopping had greater
attributes which might be common. The best difference turned into on bodily inspection and
interplay of product before buying. While consumer security is guaranteed, online purchasing
attracts greater clients than offline shopping. This changed into specially attributed with comfort
in phrases of purchasing and delivery. The item additionally makes a specialty of factors that
impedes online buying along with unsecured patron payments and gradual transport and negative
technology infrastructure between clients and suppliers. Lastly, according to Katawetawaraks &
Wang (2011, p. 70), managers of retail shops have a duty to decide what must be done to attract
more clients. Managers need to make certain there's accept as true with among retail and clients,
user pleasant platform has been established and money back guarantee in instances product fails
to meet consumer pleasure.
Similarly, according to Bui & Kemp (2013), online buying may be affected by the aid of
other factors along with previous online activities such as patron emotions and norms. Due to the
nature and enjoy of purchasing in regard to technological advancement, online retail enterprise
has modified and incorporated many factors. Online retailing has moved from simply shopping
for of product, it has to element how customers get their product and if it meets their needs. The
point of purchasing has to fulfill patron needs and security measures. This brings up an
integrated version that contains distinctive aspects that makes on line patron sense glad and
inclined to return for more product (Klanten, Ehmann & Borges 2013, P. 145). The item
evaluates in depth thing on various theories that have an effect on on-line shopping for and nice

correlation among consumer norms, emotional reaction and repeat actions of online buying
method.
Bibliography
Katawetawaraks, C & Wang, C. 2011. Online Shopper Behavior: Influences of Online Shopping
Decision. Asian Journal of Business Research Volume 1 Number 2 2011.pp. 66-72
Klanten, R., Ehmann, S., & Borges, S. 2013. Brand spaces: branded architecture and the future
of retail design. Berlin, Gestalten.
M-y Bui & Elyria Kemp. 2013. "E-tail emotion regulation: examining online hedonic product
purchases”. International Journal of Retail & Distribution Management, Vol. 41 Iss: 2 pp. 155 –
170
Stephens, D. 2013. The retail revival: reimagining business in the new age of consumerism.
Toronto, J. Wiley & Sons Canada.