Global Business Environment: Analysis of Aston Martin

Global business
environment

Table of Contents
INTRODUCTION...........................................................................................................................3
SWOT analysis.......................................................................................................................3
PESTEL analysis ...................................................................................................................5
Porter's five force model........................................................................................................7
Product life cycle of Aston martin:........................................................................................8
Porters value chain analysis of Aston martin:........................................................................9
CONCLUSION..............................................................................................................................10
.......................................................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
The segmentation of business and organization into the multiple country's. This create the
global business environment (Baines, P. 2017) which means the business environment of
different country's who's multiple factors effects the every single organization home
environment externally. Such as in the planing and decision making, in the selection and use of
resources , and the profitability of organisation. In this report, the effect of global business
environment on Aston Martin company is going to be consider. This is the British car
manufacturing company. They manufacture luxury cars, founded by Lionel Martin in 1913. This
report is going to be consider the different management framework for the analysis and
application of major environment forces in order to get position and competitive advantages in
the market. Such farmworker which are going to be use in this report are PESTEL, SWOT
analysis, porter's five force model, product life cycle and value.
SWOT analysis
This is the techniques which can be use by any one, for the smart planing of any thing
such as for live planing, carer planing, and for the business planing . This techniques helps to
find out the strength, weakness, opportunity and threat which highly influence the planing
strategies. This farmworker is for the every situation , such as for problem, solving, for project
development and for the analysis of personal capability. As in the business industry's there is the
different part of organization life, Establishment, processing, competition,achievements and
failure. All the prospect is manage by the help of SWOT analysis. This method use use for the
investigation of external and internal factors. Fro the last five year car manufacturing industry
are changing in the prospect of quality and manufacturing standard, variety ( Dani, S., 2019) .
Aston Martin as it is the popular brand of luxury car and grand tourer they conduct the SWOT
analysis for continues success of the company. One of the four sub unit of SOWT that is the

strength is the strong point of the Aston Martin and they run their business in continues way
towards the top of the car manufacturing company on the basis of their strength.
Strength: This term is about the present achievement and advantages, quality of the
organization. For organisation strength is the strong factors of their business such as their value
in the market, position, achievements and so on. If company is posing the strong point in the
variant factors of business or market then this will known as strength. Aston Martin Lagonda
Global Holding plc posses the higher strength in the market and in the consumers thinking as
popular brand of car with the higher facility's. Form the last five years its value and strength
continuously become more as it provide the new innovative cars with the attractive design from
the starting to till now (Engemann, K.J. ed., 2018). The brief explanation of Aston Martin
strength is given below.
Strong and good brand history- They gave the history of good brand as they are providing the
highly facilitated car from the starting of its business using by the richest man of the country.