The Global Business Environment

The Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Critically analyse the changes that Marks and Spencer have made in the last few years to their
business model to self regulate and adapt to some of the concerns raised by the different
stakeholders............................................................................................................................3
Critically evaluate is changes give Marks and Spencer some form of Competitive advantage
and position............................................................................................................................6
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................8

INTRODUCTION
Global environment generally means the environmental factors which could create a great
impact on World. Global business refers when an organisation operates its business activities in
many countries around the World. Thus, global business environment can be described as
environment in different countries with various external factors that could affect the company’s
decision on resource capabilities and uses (Hamilton and Webster, 2018). A Firm faces many
challenges and opportunities while running business operation in the social, political, business
and economic environment. The External environment includes surprise, uncertainty,
discontinuity and turbulence. The business environment consist the activities of competitors and
customers, technology development, social and cultural context and government policies.
Fashion industry is known for manufacturing, designing, retailing, marketing, advertising and
promoting all type of apparel products of different genders. But fashion industry is also known as
one of the polluted industry due to global carbon emissions. The Industry generates lot of
greenhouse gases due to energy which is used during manufacturing, producing goods and
transporting products purchased each year. The garment which is produced creates untreated
toxic wastewaters while manufacturing garments are dumped directly into rivers. Wastewater
contains various toxic substances which include mercury, arsenic and lead among others that are
harmful for the life and health of people (Hampden-Turner and Trompenaars, 2020). The project
is based on fashion industry for continuing this report; the chosen organisation is Marks and
Spencer. In this report, changes which company have made in the last few year to their business
model to self regulate and adapt some of the concerns raised by the different stakeholders are
analysed critically and also the company’s competitive advantage position is also discussed.
TASK
Critically analyse the changes that Marks and Spencer have made in the last few years to their
business model to self regulate and adapt to some of the concerns raised by the different
stakeholders.
Marks and Spencer is a multinational retailer organisation which is located in London,
England having specialised in selling home products, food products and clothing. The Company
was founded by Michael Marks and Thomas Spencer in 1884. Marks and Spencer is known for
most sustainable retailers in World, they have launched their ambitious sustainability strategy