The Global Business Environment-2

THE GLOBAL BUSINESS
ENVIRONMENT-2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1) Critical evaluation of changes adopted by companies due to Covid-19 ................................3
2) Sustainability of changes adopted during Covid-19 ..............................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Environment with reference to business can be defined as all the forces either internal or external
to the business affecting its decision making and operations. When we talk about global business
environment it refers to environment of different countries with all the factors unfamiliar for the
domestic country which impacts firm's in the domestic country in terms of its decisions,
capabilities and operations. In this report impact of global business environment has been
discussed due to COVID- 19 pandemic. Here in this report Tesco has been taken to study the
changes it has adopted to cope up with the challenges of Covid-19 and changes adopted for the
same. Tesco is a supermarket giant in UK' supermarket industry.
MAIN BODY
1) Critical evaluation of changes adopted by companies due to Covid-19
In past few months almost all countries and companies within these countries has experienced a
massive change in terms of its working, decision making, customer offerings, etc. due to Covid-
19 pandemic. Some of these challenges and resulting changes are great but some are very
challenging to adopt and sustain with these challenges and changes. Here a list of changes and its
critical evaluation has been given. These are then connected with what we already studied in the
class and how it is beneficial in catering and understanding challenges like such pandemic.
Changes to tackle customers habits:Due to this pandemic, supermarket like Tesco has
experienced a lot of change in customers habit of making their regular purchases. These days
customers demanded more from online grocery stores rather than stepping out for each and every
thing (Al-Mansour and Al-Ajmi, 2020). This trend of online business has forced companies to
re-devise its strategies to grab the opportunities of digital market and target customers of these
segment. But the adoption of digital market over traditional market system requires advance
technology and expertise to operate business.
Adoption of remote working: Almost all companies in the world has adopted remote working
habits which allows for continued employment for the workforce and ensures financial stability
of them (Amankwah-Amoah, 2020). This trend of remote working demands technological
advancement which adds to the costs of operations because companies along with the well
developed system for integrated workforce also gave computers and laptops to the employees to
carry out their work from home. On the other side it is helpful for both companies and its