Global business in global context

GLOBAL BUSINESS IN
CONTEXT

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Main streams of research in the area of global business.............................................................3
complex changes occurring within the global economy and critically discuss their impact upon
a range of enterprises...................................................................................................................4
Critically evaluate the impact of differing social, legal, economic, political and techno- logical
factors on the decision-making process in globally and internationally active firms..................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
A global business is a company that operates facilities (such as factories and distribution
centres) in many countries around the world. This is different from an international business,
which sells products worldwide but has facilities only in its home country. Globally expanding
the market can help the company in increasing their profitability aspects and sales. Present report
will lay emphasis on Burman and Sons Ltd. Company manufacture Burman Douglas steering
gear. It has been analyzed that company is planning to expand their market in Germany. They
will like to expand it till the year 2020. Report will highlight the challenges which can occur
globally while expanding the business. It will also lay emphasis on the social, legal,
environmental and technological impact of global business environment of Germany on
business.
MAIN BODY
Main streams of research in the area of global business
It has been analysed that Germany has been ranked 6 all over the world, as the best place to
develop the manufacturing business over there. Germany has managed to retain its core
manufacturing advantage by competing based on quality and not just cost, but also on making
the necessary investments to retain its role as a differentiated manufacturing destination globally.
So the decision to expand in Germany by Burman and Sons Ltd. Can be considered as quiet
beneficial for them. The manufacturing business in Germany has raised from 10% to 22.2%.
Also it has been analyzed that the government of Germany has also being making huge
investments in research and development, so this can help Burman and Sons Ltd. Firm to make
use of advancing technology and grow over there.
Germany has been firm in maintaining manufacturing advantage by focusing more on
quality. They have maintained this even after facing competition from China. The contribution of
manufacturing labor force in Germany’s Gross domestic income is 18.1%. Burman and Sons
Ltd. will also be able to earn more amount of profit as from a report it has been interpreted that
Germany in the year 2017 has been the world’s largest exporter of cars. The automobile sector in
country has employed 8,51,000 people. This has helped country in enhancing their economic
condition. It has also been analyzed that manufacturing sector in Germany is highly innovative
as the 70% of firm in country are investing in innovation and 30% of them are providing highly
innovative products. It has been analyzed that the manufacturing sector in Germany has provided