The Global Fast Food Market and its Harmful Effects on Health

Running Head: THE GLOBAL FAST FOOD MARKET AND ITS HARMFUL EFFECTS ON HEALTH
The Global Fast Food Market and its Harmful Effects on Health
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The Global Fast Food Market and its Harmful Effects on Health
The Global Fast Food Market and its Harmful Effects on Health
According to Metin and Kizgin (2015), fast food is understood to be the world’s fastest
growing market of food types. Given the rising competition in the global environment, fast food
companies are gradually adapting to different types of marketing channels. The fast food companies
are primarily concentrated on meeting the growing needs of the consumers and delivering price
sensitive products. The globalized fast food market rests on the assumption that individuals desire
the same kind of food products irrespective of the geographical location they reside in. With
globalization setting in, the global fast food market has become one centralized market place.
However, there is a large amount of ignorance of the harmful effects of fast food consumption in
almost every part of the globe today.
Bhoge (2015) highlights that cooking and eating healthy food is often regarded as a tedious
job for children and professionals. This ultimately leads to vulnerability towards the ill effects of fast
food/junk food. Researchers argue that fast food consumption leads to excess fat and carbohydrates
along with sugar which makes human being prone to cardiovascular diseases, obesity, diabetes and
other chronic health problems. It is also important to note that junk food tends to modify the
activities of the brain which can be compared to the intake of harmful drugs. Fast food notably does
not contain the essential nutrients that the human body needs to survive and this is evident in the
increasing mortality rates in different parts of the globe.
According to Vogli, Kouvonen and Gimeno (2014), fast food like doughnuts, pizza, cookies,
biscuits and pies can lead to an increase in the levels of trans fat and cholesterol in the body. This
increases the risks of heart diseases or stroke and makes the body more susceptible to the
development of type 2 diabetes. Other fasts foods often lead to kidney problems and diseases, cancer
of the stomach, depression and even asthma. On the other hand, packaged cookies are recorded to
cause change in the weight, decrease in the appetite, confusion, blood conditions etc. Sodas and