The global presence of the modern

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

MANAGEMENT1
Table of Contents
Introduction:...............................................................................................................................3
Background of the Organization:...............................................................................................4
Importance and Impact of the global Trade and Globalization:................................................5
Contrasting International Market and International Business Decision Making:......................7
Pattern of Internationalization:...................................................................................................9
Solutions to Practical Problems:..............................................................................................11
Conclusion:..............................................................................................................................12
References:...............................................................................................................................13

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Introduction:
The global presence of the modern business organizations is considered to be
substantial for the efficient management of their business. According to the comments of
Schaltegger, Hansen and Lüdeke-Freund (2016), the success of the companies in expanding
the perimeter of their business actions is considered to be crucial for enhancing the
sustainability of their business activities. The global presence is considered to help the
companies in increasing the numbers of their customers and at the same time, it provides
added advantage to the companies in providing greater market limelight for their products
and services. Having said that, the business operations of the companies at the global stage is
also associated with considerable number of challenges which have the potential to limit the
success of the companies in the international market (Peng 2016). Similar to growth, the
challenges or the loss for the companies with the inappropriate management of the global
operations is also substantial.
The study evaluates the opportunities that are up for grab for an Irish organization
named as Ryanair. The selected organization primarily operates within the perimeter of
Europe and requires extensive expansion for enhancing the sustainability of their business.
The study is designed to effectively educate the Operations Director of the company
regarding the opportunities that the expansion of their business actions will provide. Along
with that, the study portrays the importance of the global trade and globalization. In addition
to this, the study shows the implication of contrasting international markets in context of the
international business decision making. Along with that, the study shows the pattern of
internationalization undertaken by the companies operating in the modern world of business.
Other than this, the study delivers a brief assessment of the background of the selected
organization. It is understandable that the expansion of the business activities of a certain

MANAGEMENT3
company will be associated with different challenges. The study also informs regarding the
possible tools and techniques that can be utilized for enhancing the ability of the managers in
resolving the business challenges.
Background of the Organization:
Ryanair DAC is considered to be one of the low cost Irish airlines operating across
the European nations. The mentioned airline was established in the month of November,
1984 and started its operations in the month of July, 1985 (Ryanair.com. 2020). The company
is seen to have fleet size of 368 and operates in approximately 225 destinations (Ryanair.com.
2020). Ryanair Holdings PLC is the parent organization of the Ryanair DAC (Ryanair.com.
2020). The company is seen to be associated with multiple subsidiaries such as Lauda,
Ryanair Sun and Ryanair UK. The headquarter of the organization is situated at Dublin
Airport of Ireland (Ryanair.com. 2020). The visionary leadership from the part of the senior
management team of the company is considered to be crucial for the success of the
organization. The senior management team of the company includes John Hurley, the Chief
Technology Officer, Kenny Jacobs, the Chief Marketing Officer, Juliusz Komorek, the
company secretary and the Group Chief Legal and Regulatory Officer, David O’Brien, the
chief Commercial Officer, Michael O’Leary, the Group Chief Executive Officer, Carol
Sharkey, the Chief Risk Officer, Neil Sorahan, the Group Chief Financial Officer, Edward
Wilson, the Chief Executive Officer of Ryanair DAC (Investor.ryanair.com. 2020).
According to the latest business report of the company, the organization is
experiencing the service excellence of 17,500 numbers of employees (Investor.ryanair.com.
2020). Due to the excellent ability of the company in maintaining high quality of services
along with the capability of managing the low cost carriers, the company is observed to
improve their financial condition in a noteworthy manner in recent years. The company
earned revenue of 7.151 billion Euro in 2018 and at the same time, the company was able to