The Global Trend on the Use of Social Networking Sites by Different Business Organisation across the World

This report explores the global trend of social networking sites used by different business organisations across the world. It discusses the benefits of cloud computing for business growth and information management practices. It also examines the risks and opportunities associated with cloud computing and provides real examples of organisational success and failure. The report concludes with an overview of different cloud computing service models.

The Global Trend on the Use of
your Social Networking Sites by
Different Business Organisation
across the World

Table of Contents
Introduction......................................................................................................................................1
Illustrate aspects of cloud with reference to benefits firm can have through its utilisation...1
Investigate role of cloud computing for growth of business..................................................2
a. Can UHFACE Plc can ignore cloud computing...........................................................3
b. Will cloud computing will be integral part of UHFACE Plc for business information
system.....................................................................................................................................3
c. What is the future of cloud computing?........................................................................3
How cloud computing can be utilised for promotion of information management practices
within organisation.................................................................................................................4
Determine risks along with opportunities related with cloud computing...............................4
Furnish real organisational success and failure of organisation.............................................5
Illustrate models related with cloud computing services.......................................................6
Specify potential challenges associated with cloud computing.............................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

Introduction
Cloud computing refers to delivery of distinct services via usage of internet. The
resources comprises of servers, networking, database, software and data storage. Instead of
storing files within local storage or hard drives cloud computing enables to store them on remote
database and this can be accessed when there is connection to web (Arunarani, Manjula and
Sugumaran, 2019). It is on-demand delivery of services that is based on pay-as-you-go pricing
model rather than making investments within having own resources. This report is based on
UHFACE Plc which is a social networking firm that comprises of near about 500 million
subscribers around the world. It is used by different firms and thereby ample of data is being
generated which has to be stored. This report will furnish insight into different crucial aspects
related with cloud computing, its role and ways in which it can be used for promoting as well as
supporting information management practices. Apart from this, various risks, opportunities and
some examples will also be furnished. Models and challenges associated with cloud computing
will also be discussed.
Illustrate aspects of cloud with reference to benefits firm can have through its utilisation
The term that is utilised for describing usage of hardware as well as software that is being
delivered by usage of internet is referred to as cloud computing. It illustrates abstraction of
computation, software, remote services and hardware (Baun and Kunze, 2019). Data collected by
organisations like UHFACE Plc place or store it and then it is processed for retrieving crucial
information by remote or cloud servers. It is also liable for moving all the work into large
clusters that is far away from cyberspace. The benefits that can be attained by its utilisation are
specified beneath:
 Efficiency and investment: The cost associated with cloud infrastructure is minimum as
firm need not to make purchases as well as carry out maintenance of the equipments. In
addition to this, investments are not required in context of utilities, hardware, facilities or
building up large data centres for growing up business and IT team is also not required
for handling all the data centre operations. Downtime is very rare.
 Data Security: This is major concern for UHFACE Plc or any other firm irrespective of
size of organisation. Any kind of information breach or any other cyber crime creates
impact on positioning of brand, loyalty of customers and its revenue (Bursell, 2019).
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Cloud provides enhanced features for securely string and handling data (Cloud
Computing Benefits: 7 Key Advantages for Your Business, 2020). For this, the vendor
makes use of authentication, encryption and access controls.
 Scalability: Distinct firms comprises of unique IT needs thus, cloud computing will act as
adequate solution that will enable organisations within effective as well as quick
maintenance of their services in context of scaling up and down IT needs of UHFACE
Plc as per their requirements.
Illustration 1: The Cloud Is Having A Measurable Impact On Business
It acts as ideal solution for growing or fluctuating needs of bandwidth. This means
agility can be attained by its usage that acts as a real advantage above competitors.
Investigate role of cloud computing for growth of business
Cloud computing makes it easy, fast and cheap to execute state of the art information
technology infrastructure within any kind of firm (Hurwitz and Kirsch, 2020). The various roles
of cloud computing within UHFACE Plc are specified beneath:
 Cash Flow: The billing method that is being used within cloud computing is metered as
per utilisation, thus shifts within IT expenditure from upfront capital, one-off
expenditures towards monthly operating cost will lead firm to have cash flow advantage.
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 Flexibility: Firms like UHFACE Plc can rent applications along with IT equipments
which are needed instead of buying software and hardware assets outright.
 Ubiquitous access: Information technology resources can be accessed via any
authenticated users by making use of authorised location through utilisation of internet
connections (Jonas and et. al, 2019).
 Scalability: Computing capabilities that are being provided by cloud computing such as
processing power, network bandwidth or processing power will be easily scaled up
instantly and vice-versa as per demands of UHFACE Plc.
a. Can UHFACE Plc can ignore cloud computing
The role of cloud computing have been depicted above which clearly specifies that
UHFACE Plc cannot ignore the assets that are being furnished by them. The reason behind this
is that not only storage, processing or availability needs of firm will be accomplished but security
concerns will also be addressed. Thus, providing firms with secured access to information and
data stored within remote locations.
b. Will cloud computing will be integral part of UHFACE Plc for business information system
Definitely, it will be a primary part within the firm. The reason behind this is that it is a
social networking organisation and have various subscribers which means that the information
possessed by them will be more terabytes (Jouini and Rabai, 2019). The feasibility of having
large servers and storage space will be very costly and relevant investments have to be made for
its maintenance as well as having proper team for its management. In addition to this, there will
be restricted scalability or nil which means that if needs increases then new equipments will be
needed which is practically not possible. Thus, by having a processing capabilities and storage
space from cloud UHFACE Plc will have an appropriate option for organisation through which
they can deliver their services in an amplified manner.
c. What is the future of cloud computing?
The prospect of this aspect is enhanced as with evolution of technology, the needs of
firms are also evolving and security is becoming a major issue. Though cloud provides various
services and opportunities for firm but still there are some challenges involved with this that
have to be managed in precise manner (Martinez and Pulier, 2019).
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How cloud computing can be utilised for promotion of information management practices within
organisation
Cloud computing is liable for protection of system as well as data which acts as critical
aspect within business continuity plan. For supporting information management an example can
be taken like if in case any natural disaster occurs like power failure or any other crisis and data
is stored on cloud then through its usage it will be ensured that it is backed up as well as
protected within secured locations. This will to carry out business operations quickly with
minimised downtime in usual manner and loss of productivity will also be minimised (Mishra,
Sahoo and Parida, 2020). Collaboration aids within supporting information management
practices within UHFACE Plc will enable them to interact and share information easily. For an
instance, if firm is working on a project from different location then cloud computing will give
employees, third parties and contractors to have access to the files. In traditional methods, it
involved sitting together to work on same project or send details through couriers or any other
method to others which was time consuming method. For this, UHFACE Plc can opt for cloud
model which will enable them to easily share records with different stakeholders of the
organisation.
Cloud computing aids employee to deliver their services within flexible environment that
acts like advantage. An example can be taken to understand this aspect like employees can have
access to information from home which will help them to work and commute with others. Along
with this, they can also opt for virtual office that can be accessed from home easily and quickly
(Qi and Tao, 2019). Automatic updates will be accessible by UHFACE Plc for information
technology needs that will be included within service fee. This will aid firm to eliminate the
security vulnerabilities that occur due to outdated software or platform that are being used by
them.
Determine risks along with opportunities related with cloud computing
There are various benefits that can be attained by organisation through usage of cloud
computing but there are various risks which have to be considered by firm while opting for this.
These risks with reference to UHFACE Plc are specified below:
 Unauthorised access to business and customer data: Malwares and hackers are not only
one who acts as threat but there can be insider threats also. When services are outsourced
then more people have access to system as well as data that are liable for supporting
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services. This means that trust has been extended to people with whom firm has never
met. Along with this, government intrusion is also increased.
 Compatibility: Migration to cloud environment leads to pose high issues associated with
compatibility within existent IT infrastructure or security needs of UHFACE Plc and their
policies. For this, pre planning has to be done in precise manner.
 Confidentiality: If firms operations need dealing with sensitive information then
protection of such kind of data is major concern as well as priority of firm. There is a
probability that firm may not be confident related with sharing of information to third
party as they might leak information or intruder might have access to the information
while it is being exchanged among them (Sedayao and et. al, 2019).
The opportunities that are being provided by cloud computing are mentioned beneath:
 It is liable to minimise new information technology infrastructure cost, on demand
computing resources will be available and payment is metered which means that all the
activities carried out by them have will be metered instead of fixed amount. This provides
an easy way to scale up or down their requirements.
 The maintenance burden related with IT will be reduced; flexibility as well as scalability
of infrastructure can be maintained. Along with this, advantage can be attained with
reference to green computing.
 UHFACE Plc can have more resources for protection of data; duplication of data within
different locations will enhance data security. For an instance if data within one location
is corrupted then it can be attained from other which will provide ease within having
services (Sundararaj, 2019).
Furnish real organisational success and failure of organisation
Successful Organisations:
i. IBM: In 1990, the firm have failed as they were not able to adjust personal computer
revolution and downfall began. But later firm emphasised on their hardware solutions
instead of software. At present IBM is powerful name within the software industry.
ii. Netflix: It took leverage of cloud computing due to their on-demand streaming services,
they faced huge surges on their servers at peak times. The firm migrated their data centres
to cloud for expansion of their customer base without making investments within setup.
Failed Organisation:
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i. Pebble: They developed smart watches and they became most funded product at time.
The predictions of booming wearables were falsely tied and this market was not
sustainable. So, firm quits their operations by selling technology to Fitbit.
ii. Kodak: The technological firm that was dominated via photographic market and they had
a chance to lead revolution of digital photography. But leaders of organisation did not
saw it like a disruptive technology.
Illustrate models related with cloud computing services
Cloud computing enables firms to have convenient, ubiquitous and on-demand network
access towards shared pool for configurable resources that comprises of storage, applications,
networks, services and servers that can be provisioned rapidly with minimised management
efforts (Arunarani, Manjula and Sugumaran, 2019). The different service models that can be
utilised by UHFACE Plc are specified below:
 Software as a service (SaaS): This implies a software distribution model that enables
firm to host applications by service provider or vendor which is being made available to
customers via a network (generally internet). It support web services as well as provides
service oriented architecture and new development approaches like Ajax are also
provided. This provides easy administration, automatic updates, compatibility and global
accessibility.
 Platform as a Service (PaaS): This is a cloud computing model which is liable for
delivering applications via internet. It delivers software & hardware tolls which are
required for development of applications for their users like a service. UHFACE Plc
needs not to have install their in-house hardware as well as software for development of
new applications. It supports underlying software and computing while making use of
platform (Baun and Kunze, 2019). The major characteristics related with this involve
auto-provisioning, redundancy, scalability, deployment tools, integration with
components such as LDAP, web services, etc.
 Infrastructure as a Service (IaaS): This is kind of cloud computing that is accountable
for rendering virtual computing resources via internet. Within IaaS model, third party
provider is accountable for hosting applications of users as well as handles tasks that
comprises of maintenance of backup as well as formulation of resiliency planning. It will
provide UHFACE Plc with scalable resources which can be adjusted as per demands that
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makes it adequate for dealing with workloads which can change unexpectedly. The
characteristics associated with this comprises of dynamic scaling, policy based services,
administrative tasks and desktop virtualisation.
Specify potential challenges associated with cloud computing
The major issues related with cloud computing are mentioned below which can have
pessimistic impact on operations of organisation. With reference to UHFACE Plc, they are
mentioned below:
 Data Security Concerns: There are multiple threats such as hacking, virus and many
more on the site of client. Thus entrepreneurs need to consider these aspects while opting
for cloud computing technologies for dealing with these issues (Bursell, 2019).
 Real time monitoring needs: Some organisations need to track their system continuously
within real time environment so that they can manage their inventory accordingly. But
cloud service providers may not be able to match this expectation.
 Control or governance: This factor ensure that IT assets are executed as well as utilised
as per policies and procedures upon which entities have agreed on. For this , they need to
make sure that assets are maintained and controlled in precise manner so that they acn
support strategies and goals of business. When UHFACE Plc opts to make use of cloud
environment then they do not possess complete control over de-provisioning,
provisioning along with infrastructure of the operations. This leads to creation of
difficulty with reference to compliance, data quality management, risks and governance.
 Portability: The applications running on one cloud platform can be moved to new cloud
platform and it should operate correctly without making any changes in design, coding.
The portability is not possible, because each of the cloud providers uses different
standard languages for their platform.
 Interoperability: The application on one platform should be able to incorporate services
from the other platform (Hurwitz and Kirsch, 2020). This is known as Interoperability.
It is becoming possible through web services, but to develop such web services is
complex.
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Conclusion
From above it can be concluded that, cloud computing provides services to individuals or
firms as per their usage. The reason behind its usage is that it aids within saving cost, efficiency,
and speed, furnish enhanced productivity, security and performance. Cloud computing provides
organisation with wide range of benefits that assist firms to deliver their services as per required
standards. Along with the benefits there are some risks that can be mitigated by making use of
precise methods or techniques to ensure that there is no negative impact on operations conducted
out by them. Firms can opt for different models as per their requirements and make sure that they
are able to attain their goals on time. In addition to this, various challenges are involved but
depending upon the needs firm can opt for service provider and ensure that they have relevant
control on information.
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References
Books and Journals
Arunarani, A.R., Manjula, D. and Sugumaran, V., 2019. Task scheduling techniques in cloud
computing: A literature survey. Future Generation Computer Systems, 91, pp.407-415.
Baun, C. and Kunze, M., 2019. Cloud computing Web-basierte dynamische IT-services.
Springer-Verlag.
Bursell, M., Citrix Systems Inc, 2019. Dynamic configuration in cloud computing environments.
U.S. Patent 10,263,842.
Hurwitz, J.S. and Kirsch, D., 2020. Cloud computing for dummies. John Wiley & Sons.
Jonas, E. and et. al, 2019. Cloud programming simplified: A berkeley view on serverless
computing. arXiv preprint arXiv:1902.03383.
Jouini, M. and Rabai, L.B.A., 2019. A security framework for secure cloud computing
environments. In Cloud security: Concepts, methodologies, tools, and applications (pp.
249-263). IGI Global.
Martinez, F. and Pulier, E., Csc Agility Platform Inc, 2019. System and method for a cloud
computing abstraction with multi-tier deployment policy. U.S. Patent 10,411,975.
Mishra, S.K., Sahoo, B. and Parida, P.P., 2020. Load balancing in cloud computing: a big
picture. Journal of King Saud University-Computer and Information Sciences, 32(2),
pp.149-158.
Qi, Q. and Tao, F., 2019. A smart manufacturing service system based on edge computing, fog
computing, and cloud computing. IEEE Access, 7, pp.86769-86777.
Sedayao, J.C. and et. al, 2019. Virtual core abstraction for cloud computing. U.S. Patent
10,176,018.
Sundararaj, V., 2019. Optimal task assignment in mobile cloud computing by queue based ant-
bee algorithm. Wireless Personal Communications, 104(1), pp.173-197.
Online
Cloud Computing Benefits: 7 Key Advantages for Your Business. 2020. [Online]. Available
through: < https://www.globaldots.com/blog/cloud-computing-benefits >.
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