The Green Marketing Strategy in Kingdom of Saudi Arabia: Implications to Organizational Growth in Selected Lubricant Sector

This research focuses on the green marketing strategy in the lubricant sector in Saudi Arabia and its implications for organizational growth. It explores the use of green marketing strategies, the feedback of industry experts and end-users, and the effectiveness of applying corporate social responsibility policies. The aim is to investigate the impact of green marketing on organizational growth and development.

“The Green Marketing Strategy in Kingdom of Saudi
Arabia: Implications to Organizational Growth in
Selected Lubricant Sector”
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Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................6
RESEARCH METHODOLOGY..................................................................................................14
DATA INTERPRETATION.........................................................................................................18
CONCLUSION..............................................................................................................................37
RECOMMEDNDATION..............................................................................................................39
REFERENCES..............................................................................................................................41
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Title: To investigate the green marketing strategy impact on the organizational growth and
development. A case study on oil lubricant sector.
INTRODUCTION
Green marketing is based on the phenomenon which mainly developed in the modern
marketplace. it enabling the existing package item which are already comply with different
guidelines. The concept of green marketing connects with the business opportunity for
improving quality of green product. Many countries around the globe that have recently pursued
the sustainability. In terms of green marketing, Government and public are demanding because
of sustainability in the global world. the environment disaster caused by man-made activities and
pollution which directly impact on the ecological system (Ahmed, Sultana and Khan, 2018).
Currently, it is important subject to save the nature by consideration of specific goals and
objective. The lubricant sector has been rapidly increasing in the international market while
produce waste materials, generate emission of gases. At that time, it has required for adopting the
sustainability which require to create environment friendly. It is applying the green activities
which are implemented in the organization. It must ensure that all products, processes and
manufacturing based on the principle of environment safety (Sellitto and de Almeida, 2019). It
also implementing the corporate social responsibilities theory, highlights the relationship
between stakeholder and corporate while including the safety parameters related environment.
There are numerous amounts of natural resources are being consumed on regular basis.
Government is responsible for controlling and managing the consumption of innovative
alternative options. It is potentially increase to the sustainable development and reduce the
environmental pollution. The increasingly pollution rate have put the significant pressure on the
government. Therefore, international efforts are working to promote for implementing the
concept of Green marketing in lubricant industry (Krane, 2018). It helps for reduce emission of
carbon dioxide, as a result from operational activities in the organization in smoothly. Many
countries aware about the pollution while set up tough environment law because of climate
change. Thus, The oil lubricant company give attention towards green strategy for using
sustainable products which produce limited emissions.
Saudi Arabia is the largest producer as well as exporter in lubricant item, which considered as
the largest consumer of oil, liquids in middle east. That’s why, it must face distinctive problem
with greenhouse emissions because market offer cheap fuel and also investing in the renewable
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energy resources. Thus, it requires for reducing the environmental footprint and enhancing
sustainability. Once set up the Green marketing strategy that will produce the half of its power
from the other renewable source by 2020. Through Green marketing strategy, it can be achieved
the specific goals and objectives (Ahmed, Sultana and Khan, 2018). Saudi Arabian government
will use innovative concept for reducing the rate of pollution. It is an essential for Saudi Arabia
to move towards the energy consumption and maintain sustainability in proper manner.
The primary aim of “Green Marketing strategies” is to provide the awareness among the
organizations so that it will increase sustainability and reduce the price of operation, maintain
wealth, reduce pollution in global environment (Norton, Liu and Vlachos, 2019). The step of
identifying the barriers related environment due to lubricant industry which continuously
produce the waste and emission. The barriers are different from one nation to another. Thus,
economic, political, culture and economic factor can influence the severity and quantity of
challenges.
The research project is mainly focused on the oil and gas industry. The research will be done
on the oil lubricant industry and become market leader. The organization was partner with Saudi
Arabian government-owned oil firm, which enterprise a refining or marketing joint venture. It
provides various type of products such as oils, fuels car services and refining the petroleum
items. Currently, Lubricant sector become downstream and midstream. In particularly, Saudi
Arabia has a large number of oil-based firms which will increase their production of oil and
supply in other countries. In this way, it will be generating the high pollution which directly
impact on environment (Krane, 2018). The report will discuss about the implication for applying
Corporate social responsibilities concept in the organization that produced the automotive
lubricant item. The research case study is selected the country kingdom of Saudi Arabia.
Many organizations related lubricant firm that will implement the green marketing strategies
that help to improve the overall performance within global marketplace. it will be introducing the
revolutionary new green technology that can be applied as first time in market of Saudi. The
report will describe the measurement which evaluates for identifying effects of launching eco-
friendly, green items for business to increase the productivity and profitability. in order to
consider the both social as well as environment factors (Ahmed, Sultana and Khan, 2018). The
report will outline the feedback of lubricant industry experts and other end user in Saudi market
where how they can use the different green item for business expansion. Furthermore, it will
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review about the effectiveness of applying social responsibility policies, which improve overall
business performance.
Significance
The importance of research project is to determine concept of “Green marketing strategy”
within lubricant oil industry. It is beneficial for researcher to concern about the environmental
challenges and opportunities. The green products that are increasing demand due to generate less
waste, use raw materials and also save energy (Wickramasinghe, Sasahara and Perera, 2020). In
another way, it also increased competitive advantage for lubricant organizations where they can
put their environmental innovation, reduce level of pollution. In this way, it has increased market
share where customer believe on the brand and aware about environment degradation. Recently,
it is the most common threat in market so as require to adopt green marketing strategy for
handling environment pollution. The Green item offers the customer with advantage, benefits of
healthier and also fulfilled their requirements.
The benefits related environmental are consider as an intangible and become indirect to
customer. Many people cannot see the emission in Motor vehicles which being spared and also
use energy saving items. The research study is providing the brief idea about green marketing
concept so that researcher implement the innovation idea to measure or quantify challenges
(Rehman, Yadav and Tomar, 2019). The Green marketing success may depend on the
stakeholders those participate task within team or group for increasing awareness among people.
No doubt, the green concept reduces cost of item while recycling item again and again.
Aim: To investigate the Green marketing strategy impact on the organizational growth and
development. A case study on oil lubricant sector.
Objective:
 To outline the use of green marketing strategies in the field of lubricant in KSA that can
maximise the profitability of company.
 To measure the feedback of lubricants industry experts and end-user in Saudi market
toward the green products use.
 To comprehensively review the effectiveness of applying corporate social responsibility
policies to improve the organisation performance.
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Research Questions:
 What are used of green marketing strategies in the field of lubricant in KSA that can
maximise the profitability of company?
 How can measure the feedback of lubricants industry experts and end-user in Saudi
market toward the green products use?
 How review the effectiveness of applying corporate social responsibility policies to
improve the organisation performance?
LITERATURE REVIEW
Theme:1 use of green marketing strategies in the field of lubricant in KSA that can maximise the
profitability of company.
According to Ali and et.al. (2019) The Green marketing strategy is based on the
philosophy that useful for organized and integrated marketing through that aim to create the
positive impact on the consumer preference. In order to motivate them towards the sustainable
products that are not harmful for environment. The consumption habits in line and work to
provide the better integrated marketing mix on the basis of creativity which may increase the
preservation of natural environment. The application of green marketing concept is based on
modifying the usage of natural resources and other type of raw materials. It is the most suitable
for environment requirement and production activities modification to match with specific
objective of green marketing. It provides the better opportunities for oil industry in terms of
environmental accountability and evaluation. While green marketing is considered the expected
responsibilities of organizations, so that it easily understands the behavior of consumer, group of
stakeholder and government towards green consumerism. Through strategy, lubricant industry
concern about the sustainable development to handle the intense pressure because of pollution,
climate change.
Alamri (2019) said that green marketing is the best approach that mainly focused on the
environmental safety and performing different enterprises activities. it consists of production,
modification in packaging and other type of green advertisement. In order to engage with the
client practices and actions in regards of environment friendly. The oil-based lubricant industry
over has attracted with respect to effects of business operations in the environment, especially
when the poor response of lubricant industry and increase the environment issues. Therefore, it
has raised the concern towards the commitment in sustainable development. In Saudi Arabia,
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many oil companies are under pressure and address their environment footprint which will try to
mitigate sustainable development. The economic development within oil industry is important
for managing and controlling overall business opportunities.
Jacobson (2019) argue that green marketing is a subset of promotion, which may refer as
environmental condition that will implement positive activities in business for reducing
environmental issues and problems. This type of marketing emphasis with ethics as per
enterprise fundamentals. It is useful for oily industry to expand their branches and fields through
sustainable development. the strategy consists of wide range of business operations which
intends to satisfy client requirement and also reduce the negative affects on natural environment.
Designing and implementing the green marketing strategy is not easy task for oil industry
because it requires the proper available resources, goals and objectives. In order to increase the
business profitability in marketplace. The organizations should must have a clear vision so that
easily margining the green activities. Although petroleum organizations in Saudi Arabia that
have become interested toward other energy source, crude oil which remain the most important
role play in the lubricant industry. Nowadays, there are several divergent interests exists between
the oil exploration, which may be growing the pressure and also reduce the environment impact
causes though production of energy as well as consumption.
As per Jones and Jain. (2019) The use of green marketing will increase the opportunities
in Saudi Arabia where client must prefer the shell item and aware about the natural environment.
In this way, Oil lubricant industry has chanced their business activities while use green
marketing strategies. Many organizations realize that it has raised the opportunities in terms of
competitive advantage. As in term of marketing, Government want to protect client and secure
their life. Therefore, it also made environmental legislation which intended to protect or secure
consumer in different manner. To ensure that lubricant industry must control the hazardous waste
and production of motor oil on limited manner. Otherwise, it will increase the environmental
issues on regular basis. Considering the lubricants and oil offer scope due to green marketing in
terms of improvement, switching to more energy efficient option is highly beneficial for
organizations who are focused on the environmental condition. When various energy efficient
technologies are combined with the operating practices which lead to increase high productivity
of business in global marketplace. the sustainability concept for business that can be determined
as a strong collaboration between goals of gaining more profitability through Green marketing
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strategies. Since, maximise the profitability which is the target for lubricant enterprise while
implementing the Green marketing strategy to bring advantage, benefits. In this way, Oil
companies make their business more sustainable and invest in the renewable energy sources. It is
mainly generated from the other natural resources such as wind, tides and sunlight. In additional,
organizations investment in the renewable source would not completely prove as profitable but it
also increasing the demand in Saudi Arabia market. The concept of environmental responsibility
that should be considered with legal obligation and economic condition for oil enterprise.
Theme:2 Review the effectiveness of applying corporate social responsibility policies to improve
the organisation performance.
According to Zhang, Oo and Lim (2019) corporate social responsibility has become key
issues for today’s organizations. It mainly refers to continue the commitment of enterprise
towards ethical and moral value in terms of economic development while continuously
improving overall quality of organization. The traditional enterprise approaches are primarily
emphasizing within the economic aspects of organization’s activities. It has found that increases
the social as well as environmental issues. When applying corporate social responsibility within
lubricant industry, which will bring more advantages and also showing the goodwill to improve
reputation of business in global marketplace. in this way, it is increasing the employee
engagement and customer satisfaction. In additional, it also expanding the business through
consumer baseline where applying the organizational policies related to the environmental and
social issues. In Saudi Arabia market, many organizations are emphasized with the structure of
corporate strategic marketing on the basis of different factors such as corporate resources,
corporate culture and publics.
Trivellas and et.al. (2019) The benefits of Corporate social responsibility are to create
engagement program and also including the profitability while enhancing the reputation, brand
recognition, boosting employee engagement and risk management. CSR policies always
encouraging the staff member for developing social as well as sustainable change within
organization. It is totally based on the building the functioning corporation that possess a strong
value and help to manage risks and become more competitive brand. In this way, lubricant
industry in the market of Saudi which continuously succeed in future. () Argue that environment
disaster has become major issues that would be exposed by different marketing. Nowadays, it is
possible to aware about the corporate scale due to lack of trust. So, as it has chances for
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increasing the social responsibility issues within oil-based industry. In order to make an effective
CSR policy which help for controlling lack of trust which may increase pressure. In particular,
environment issues have been pushed into lime light where corporation is now looking for
change sustainable. There are two important elements which play important role in corporate
social responsibilities such as accountability and transparency.
As per Zhu, Zou and Zhang. (2019) The corporate social responsibility is simply the best
way to hide the mask of responsibility and obligation. It is based on the situation where many
organizations integrate with environmental concern in their daily business enterprise and their
significant interaction with other stakeholders. It is not only making money for multiple
shareholders but it also improving the overall condition of business in global market. In most of
cases, decisions should be made on behalf of financial reasons and also consider the
environmental impact, investment, enterprise ethics and human right. In lubricant industry, CSR
is all about the enterprise that being accountable for activities and practices that affects on the
overall social community and environment.
As per Frynas and Yamahaki. (2019) An effective CSR policy are stronger for increasing
profit rate whereas they invest in the growth of business development and sustainable practices.
It is key success of organization to improve the employee working capabilities where business
driving CSR initiatives while building a strong communication between staff members. In order
to progress of them to every employee and responsible for maintaining sustainable development.
on the other hand, Corporate social responsibility policies will help for transform entire business
into growth and development. In lubricant sector, A strong CSR initiative and become key
component to improve the overall business performance in terms of sustainable development. It
helps for maintaining position in terms of ethical and moral values. These types of CSR server to
create the sustain trust among organization and consumer. Thus, it easily attracting the new
business partner and reinforce existing relation while increasing market share.
Newman, Rand and Trifkovic (2020) opinion in regards of CSR, it become far from the
solution to different social problem due to less resources but in most of cases CSR consists of
important guideline to follow as future strategies. The lubricant organizations are preventing
their limited resource from coping with various social obligation where government has more
responsibilities to handle the situation. CSR capture the sustainable development and attention
towards the companies those mainly focused on the environment issues. In this way, lubricant
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sector contribution towards sustainable development to adopt stakeholder theory and improve the
business management. As per Walker, Zhang and Ni (2019) it can be identified that stakeholder
approaches may represent inconsistencies through idea of sustainable because it doesn’t
completely imply that all stakeholder. It could be beneficial from corporate social policies which
are putting more efforts to treat equally. For survival of company where they can adopt the
stakeholder theory which help for fulfilling the objective. It ensures that company will create
more value through stakeholders.
Srivastava and Shree (2019) The organizations are adopting CSR polices and governance
as control entire system of integration in terms of social as well as environmental. In order to
increase business performance. Management trends are impacting on the business strategies,
which mainly adopt themselves for changing the environments. it may include the enterprise
models and stakeholder pressure for corporate social responsibilities compliance. Therefore,
many organizations can take advantage through CSR while achieving the significant goals and
objective of business. Recently, stakeholder engaged with CSR policies and involves different
process such as identifying environmental issues and stakeholder management. In this way, it
can be determined that CSR is important concept which always helping for corporate identity,
communication and also building an effective relationship with another. By creating the long-
term growth, it always initiatives towards CSR policies which will promote the lubricant sector
favorably targeting to the existing consumer. In this way, it will be creating the workforce and
generate more profit while repeat enterprise to enhance productivity as well as profitability in
global marketplace.
Crane, Matten and Spence (2019) argue that Corporate social responsibility is considered
as important part of strategic planning for lubricant industry that strive to be successful and also
want to improve the business reputation. Especially, those companies want to be explored their
business in competitive environment. CSR can be integrated with business policies within
organization and supplement the significant goals. Thus, it become major part of business
capitals that will monitor targets and incentives. The policies are recognized that CSR is not
compliance and commitment to support which improve the lives of people under circumstances
within organization. On the other hand, it also promoting the equality to implement an innovative
idea which help for improving overall business capabilities and abilities.
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Theme: 3 Measurement the feedback of lubricants industry experts and end-user in Saudi market
towards the green products use.
According to Wooders, Zinecker and Steenblik (2019) The lubricant industry experts
and end-user are externally validated through analyzing the sales data of manufactures. In order
to arrive at overall market size while using different sources such as annual reports, website,
credible paid database. It can be identified that industry experts and end-users focused towards
the use of green product within lubricant industry. Hydrocarbon plays important role in the
economic industry by fueling the globalization and industrialization. Nowadays, oil industry is
key life line of global economy in Saudi Arabia, which contributing to 57% share in energy
consumption. Many industry experts promote to use green product while maintain sustainability
in global marketplace. It should make global development policies and procedures for
sustainability while offer explicit support to encourage sustainable development by industry
experts. In order to support for improving the environmental condition. By using environmental
policies, it has been suggested by experts to measure the emission from extraction as well as
transformation. It is major energy consumer which met by use of fossil fuels. As per analysis, it
has found that 6.9% of total energy produced by oil industry.
As per Islam and Huda (2020) Opinion when it comes to improve energy efficiency
whereas oil industry has achieved the success over past decade. The international energy agency
has fallen the production of oil and gas in Saudi market due to the lack of processing efficiency.
Even it increases the efficiency while intensive require large amount of energy extraction,
transportation and processing. In this way, the opinion of expert and end-user related oil
production business has completely transformed towards sustainability. Many lubricant
industries in Saudi Arabia was used the renewable energy for improve sustainability while use
green products to reduce emission of carbon dioxide. Sources and suppliers of renewable energy
has continuously growing rapidly. The production of global biofuel production increased by 14%
and constituting one of largest source of liquid production in the global world. It plays important
role within organization to produce low carbon fuels while contributing significantly to the
sustainable development.
As per Nunes, Causer and Ciolkosz (2020) Industry experts and end user give their feedback
towards the sustainable development and taking actions to advance three objectives. The rapid
change within lubricant industry will provide the new opportunities to drive sustainable
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enterprise values in proper manner. The business can transform their operation and function
through increased energy efficiency and use of sustainable product. sometimes, legal advisor,
industry experts consider as an alternative method for increasing the profitability and
productivity in global marketplace. On the other hand, measuring the opinion of different experts
within industry in regards of environmental performance. This type of phenomenon is no longer
in today’s world while creation by every business. Sustainable development is primary aim of
industry as per identified through feedback from expert side whereas it helps to reduce emission
of gases and less harmful for environmental condition. As per analysis, it has found that industry
experts and end-users are responsible for their actions and demand toward accountability. It has
been shifted towards energy efficiency for maintaining environmental condition in Saudi Arabia.
The lubricant industry has recognized the technology by running energy efficiency products and
also beneficial for improving economy condition. Another way, it also emerging the oil industry
to reduce the power consumption while increasing the machine output in term of energy
efficiency.
Vogl, Weiss and Helu (2019) It can be identified that lubricant industry expert will make
smart energy strategy which help for carbon emission oil industry. The strategy is the most
suitable for organizations to handle the overall business operations and functions. The expert
knows about the energy improvement while increasing the opportunities and also reduce the rate
of carbon emissions. As much as right technologies are needed to implement in lubricant
industry and move towards the energy efficient whether small or big. In this way, it become
easier to measure the energy efficient such as selecting an appropriate right lubrication items that
directly transform into business operations. they can drive the sustainability and improve the
industrial operations otherwise it effects on the bottom line. Thus, it allows for organization to
maintain the safety and security in terms of condition. In order to improve the work environment
and handle the business challenges in paper manner. Through feedback from industry experts
that needed to implement energy strategy for maintaining sustainable business. In Saudi Arabia,
Oil industry is mainly used the clean technology for purpose of oil extraction that starts looking
at different ways. Therefore, lubricant industry has produced the limited greenhouse gases and
control the high temperature. It has created the closed loop system whereas being used in the
extraction process.
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The environment action plan has been created by Ayabaca and Vila (2020) which is
designed to handle the different aspects of safety. The industry experts have already made a plan
for cleaning energy but also addresses different response planning. On the other hand, many oil-
based companies in Saudi Arabia that are looking for way to create energy and also focused on
the electricity. As move towards the renewable energy to increase their business in global
marketplace. Clean electricity is important technology that mainly used by lubricant industry
whereas it can be done investment in the solar energy.
He, Ong and Nee (2019) The major oil producers in Saudi Arabia cannot wait for
advancement when they can move towards green marketing. In this way, companies are taking
steps to produce the clean energy and protect entire environment. So, as it easy for industry to
protect environment. These types of things happen after reviewing the feedback for industry
experts and other end-users. Still, the large production of oil damaging the entire environment
condition while increase temperature of atmosphere which is not good for environment. That’s
why, industry experts were try to change the policies and procedures of business. it continues
focus on the energy plan a take lead in slowing the climate change.
As per the view of Dangelico and Vocalelli, (2017) there are different people are
associated to the organization that are involved in the activities of production of the lubricants.
These people are important part of company, for example employees and customer are two assets
of organization that helps the organization to perform their business. By encourage employees to
take initiative to provide better information about organizational functions to address mechanical
and operational failure within the organization that are causing negative impact on fuel
consumption and emitting more pollution. By making these people aware internal impact of
organization on environmental sustainability can be reduced.
There are some changes in the supply chain process also can be improve to collect data
that can be used by organization to reduce the high consumption of natural resources. This data
can be used to known the requirement of the customer to produce the product in the respective
quantity. Pant and Rastogi, (2018) has said that to reduce the negative impact of the
organizational operations companies also can use effective process of marketing to reduce the
impact of marketing operation on various sustainability measures. By using different technology
marketing operation can be improved for better and effective result on environment, society and
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economy of country. This is how various aspects can be considered with in the organization to
get better result.
As per view of Sehgal, (2017) there are some objectives of the green marketing process
that are need to be considered by the organization to meet the organizational Corporate social
responsibilities with high effectiveness. For the lubricant industry these objectives can be
followed by the organizations to meet eh CSR standards of company. The initial objective of the
green marketing process is reducing the waste from the organization process. This is main
objective for the companies to become sustainable from environmental and economic
perspectives. For this process there are different processes can be used by the companies to
reduce the waste production. For example, processes like six sigma and lean model can be
utilised by the company. This both models are based on the principle of reusing and recycling
process. This is how recycling and reusing processes in the manufacturing of lubricants can be
made more effective for organization, environment and economy. This also can save a lot cost of
company.
Currently most of the lubricants that are used in different kind of machinery are built from
the natural crude oil. This is important for the organization to make more investment in their
product development process along with investment in the research and development process to
develop and reinvent new products that are good for preventing pollution and save huge cost to
company. For example, there are different type of organic elements can be used in the production
of the lubricant to avoid pollution and save cost to the company. These organic elements that can
be used in the production of lubrication only need to be effective enough in operation and should
be made of raw material that can be reused to avoid and prevent use of natural resources in
manufacturing process. There are changes can be applied in the business processes to Maintain
the CSR standards in for company. These processes can help the organization to maintain
positive impact on environment and people who are associated with organization.
RESEARCH METHODOLOGY
There are different research processes and methods are used by the researcher to collect
effective data and information regarding the research topic to avoid failure in finding effective
result (Quinlan, Babin and Griffin, 2019). These approaches and methods are used in the
research process to get effective data that can help the researcher to reach to better result and
finding. Various type of research methodology that are used in the research process are-
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Research Type
There are different consideration are made before starting research project. The research
type can be explained as scientific methods that are used by the researcher to perform research
work (Flick, 2020). There are two type of data type is used in the data collection process which is
qualitative data and quantitative data. The quantitative data is consisting of numerical data that is
collected from different primary and secondary sources. In the quantitative data type non
numerical data is collected from various sources. In this research project qualitative data type is
used. There are different advantages of using quantitative data type in research project. Main
benefits of qualitative data are- qualitative data provide depth analysis of the research topic that
can help the searcher to develop knowledge about specific topic (Quinlan, Babin and Griffin,
2019). This type of data also can help the reader to effectively understand the collect data due to
less complexity.
Data collection
Data collection process in the research project is known as process that is used to
different type of data for the research process (Bairagi and Munot, 2019). There are two type of
data collection process are used in the research work are- primary data collection and other
process of data collection is secondary data collection. In the primary data collection process
researcher uses the first hand resources to collect data and information. In this process researcher
directly collect data from main sources to maintain relevancy and effectiveness of data (Venable,
Pries-Heje and Baskerville, 2017). In this process various processes like questionnaire and
personal interview are used to collect data from different people. In the secondary data collection
process researcher used various books, journals and articles to collect data from it. In this
research process secondary data collection technique is used to gather effective qualitative data
regarding green marketing process for organizations that are producing lubricants (Ahmad,
Mukhtar and Yahya, 2019). There are different advantages of secondary data collection. This
technique is time and cost effective. It also allows the researcher to analyse data from vast
perspective. In this data collection process different type of information is collected, that can
help the researcher to reach to the better conclusion (Quinlan, Babin and Griffin, 2019). There
are some limitations of this process because the information collected in this process is not that
accurate and precise that directly can be related to the research topic.
Research Design
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It is based on the set of procedures and methods that useful for collecting and analysing
to measure variables in specified manner. It can be used as a framework that has been created to
find out the research questions (Ledford and Gast, 2018). In order to generate significant result
or outcome. The research problem has been identified that formulated in clear way to prepare
research design. It helps for investigator to state the conceptual structure within project.
Therefore, it facilitates to be efficient in possible way to increase demand in data collection. In
another way, it can be analysed the relevant evidence related the project while assuming to
minimum expenditure in terms of money, efforts and time (Venable, Pries-Heje and Baskerville,
2017). Research design can be divided into different types: conclusive and exploratory.
In research study, researcher has chosen exploratory design which are related to research
aim to explore the specific aspects of case study. The exploratory research doesn’t provide the
final answer but may change direction of study due to certain perspectives. This type of research
design is mainly generating the qualitative information and interpretation with relevant data of
research case study.
Research approach
It is based on the procedure and plan that consists of different phases of assumptions in
detailed manner (Fletcher, 2017). therefore, it is being address the nature of research problem
and analysis. The research approach follows for purpose of research case study where research
start analysis with significant observation. Research approach can be divided into four types:
Inductive, deductive and Abductive approach.
The scholar has used inductive research approach within research study because it helps
for proposed the theories and identify the result through observation (Venable, Pries-Heje and
Baskerville, 2017). It is used to produce the generalised theories and drawn specific conclusion.
The reason for occupying the inductive approach which help for putting extra efforts to generate
the outcome. Inductive approach including the search pattern from various observation in the
form of hypotheses series.
Research Philosophy
It is based on the belief about the way in which information should be gathered and
analysed in research project. It mainly deals with the different sources, development knowledge
and nature of data (Attia and Edge, 2017). Although it will create an idea for engaging with
knowledge development as completing research project. The research philosophy involves being
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aware about the assumption that useful for research analysis. Philosophy can be divided into
different types such as Interpretivism, pragmatism, realism and positivism.
The investigator has chosen the interpretivism philosophy to interpret element in the case
study. Sometimes, Researcher use this philosophy to integrate with interest of human being
towards research project (Venable, Pries-Heje and Baskerville, 2017). Through research
philosophy, it become easier to assume that access of reality through social constructions such as
instruments, language and shared meanings.
Data analysis
The researcher analysis the data which are gathered from questionnaire. This type of
research case study whereby information gathered to categorise into different manner. so, as it
able to easily compare with other data (Basias and Pollalis, 2018). The primary advantage of
analysis which help for collecting data or information, which being reduced and simplified in
proper manner. At same time, it also producing result or outcome that useful for measured by
using qualitative method.
Moreover, Data analysis provides an ability to researcher while develop structure of
qualitative data collection (Fletcher, 2017). In this way, it must satisfy the accomplishment of
research objectives. during analysis, it has been highly involved the human errors which has
increased risk for investigator to misinterpret collected data thereby it is generating false and
unreliable conclusions (Kebritchi and et.al., 2019). The researcher has chosen thematic method
for data analysis because it mainly focused on the existing previous study. It helps for researcher
to identify strength, weakness which require for understanding research expansion in future.
Sampling
It is based on the method or technique that mainly used for selecting the participants
within research project. It depends on the large number of populations which being performed
analysis (Hickson, 2016). The researcher has chosen simple random technique which help for
selecting the participant within project. The sample members are selected in the study on the
basis of their skill, knowledge, expertise and relationship. These are important things that should
be considered by investigator to identify participate for research project expansion.
By using simple random, Researcher has chosen method as frame which are explained
the list of members within target population. They can contribute to research project for
collecting large number of information relevant to case study. The sample size is small by taking
17

expert feedback, and medium size with different segments of vehicles owners and motorist as
end-user for the product about 200 responded. The simple random method is considered as most
straightforward strategy which help for selecting wide range of population. It provides the logic
behind the technique which remove bias from procedures and represent the accurate result or
outcome.
Ethical considerations
The research study has subjected to certain ethical aspects and identifying the issues or
problem during analysis. It must ensure that all participants reported their acceptance in regards
of members in research (Venable, Pries-Heje and Baskerville, 2017). The primary aim is to
reassure each participant that should maintain confidential information. It can be possible when
each member was fully informed in regarding to objective while they were reassured that
identify accurate answer (Kholod, 2019). On the other hand, it ensures that all participants are
not abused or harmed other person at the time of research study. In contrast, the researcher
attempts to develop friendly environment so that participant feel comfortable.
Research Limitations
There are few limitations considered in the research project.
 The Qualitative research is not allowing to measure or examine the problem and issues.
 Some participants maybe refused to speak against their organizations (Venable, Pries-
Heje and Baskerville, 2017).
 The small sample size is directly affecting on the research project reliability.
 Literature review is very important for gathering and collecting previous information
about research case study. It is helping for identifying future scope that has been done in
research areas. Lack of study will develop as limitation in the research project.
 The implementation of data collection method because it is not enough to determine
nature of research in proper manner.
DATA INTERPRETATION
It is a process of transforming, inspecting, cleaning and modelling data with objective of
discovering useful information. It helps for supporting in decision making to generate accurate
result or outcome. Data analysis is systematic plan for applying statistical and logical technique
that will describe about evaluate data in specified manner. it should be considered as an essential
18

element that will ensure data integrity in accurate and appropriate ways. Sometimes, it has just
relevant to analysis non-statistical data efficiently.
Theme:1 your gender
Q1. What is your gender?
Option Respondent Percentage
Male 92 73.60%
Female 32 25.60%
Prefer not to say 1 0.80%
Total 125
Table:1
Figure 1
Data Interpretation:
In above table, it has summarized that gender population within lubricant industry that
can be measured through analysis. There are maximum respondents give their opinion where
how many people working within lubricant industry. Furthermore, it can be identified that
maximum male employee works within motor oil industry. Male of 73%, Female of 25.60% and
0.80% of prefer not to say.
Theme:2 your age
Q2. What is your age?
19

Option Respondent Percentage
17 or younger 0 0.00% 0
18-20 1 0.79% 1
21-29 23 18.25% 23
30-39 67 53.17% 67
40-49 30 23.81% 30
50-59 5 3.97% 5
60 or older 0 0.00%
Total 126
Table:2
Figure 2
Data Interpretation:
From above discussion, it has found that maximum age of candidates between 30-39,
most of lubricant organizations prefers to experience people who will handle business
operational efficiency and performance in proper manner. In above table, it has identified that
maximum people participate focus on the Lubricant industry and try to adopt Green products. It
helps for improving atmospheric environment or culture.
Theme:3 Highest level of school that have completed and received highest degree.
20

Q3 What is the highest level of school you have completed or the highest degree you have
received?
Option Respondent Percentage
Less than secondary school
qualifications
1 0.81%
Secondary school
qualifications (GCSE, A-level,
etc.)
6 4.84%
Some university but no degree 10 8.06%
Foundation degree 2 1.61%
Bachelor degree 70 56.45%
Post-graduate degree 31 25.00%
Other (please specify) 4 3.23%
Total 124
Table:4
Figure 3
Data Interpretation
21

In above table, it has summarized about the overall report where it can be identified that
how many people complete their highest education or degree. As per analysis, it has found that
56.45% respondents have completed their bachelor degree. in this way, it is highest ratio to
receive their degree.
Theme:4 your nationality
Q4 What is your nationality?
Option Date Time
Italian 2/22/2020 2:55 PM
P 2/19/2020 5:18 PM
Saudi Arabia 2/19/2020 4:28 PM
Saudi 2/19/2020 3:07 PM
Saudia 2/19/2020 1:04 PM
Saudi 2/19/2020 12:25 PM
Yaman 2/19/2020 12:16 PM
Table: 4
Data Interpretation:
In above table, it has been discussed about the nationality of employee, who are already
working in lubricant organization in Saudi Arabia. In this way, it can analysis the nationality of
people where how they can join in particular data, time. The analysis generates shown that
maximum Saudi Arabian people that always joined with lubricant industry.
Theme:5 resident of GCC or KSA (kingdom of Saudia Arabia) In which region do you live.
Q5 if you are a resident of GCC or KSA (kingdom of Saudia Arabia) In which region do you
live?
Option Date Time
UAE 2/19/2020 5:18 PM
Dubai 2/19/2020 4:28 PM
Jeddah 2/19/2020 3:07 PM
Nagran 2/19/2020 1:04 PM
Dammam 2/19/2020 12:25 PM
22

Gazan 2/19/2020 12:16 PM
Gazan 2/19/2020 12:12 PM
Table:5
Data Interpretation:
In above analysis, it has found that people who are belonging from particular regions,
areas. Maximum people want to live “Gazan” region and establish good relationship with
lubricant industry. Saudi Arabia is the most powerful nation in terms of motors oil industry
where it helps for building strong economy condition or situation.
Theme:6 most car model origin you preferred
Q6 what is the most car model origin you preferred?
Option Respondent Percentage
USA 21 16.94%
Germany 45 36.29%
Japan 47 37.90%
South Korea 4 3.23%
UK 1 0.81%
Other (please specify 21 16.94%
USA 45 36.29%
Total 124 4.84%
Table: 6
23

Figure 4
Data Interpretation
In above table, it has summarized that maximum respondents prefer the Japan car model
because it is the most advanced country in term of technologies. it provides the electric vehicle
which help for reducing pollution rate in global environment. Furthermore, it has found that
37.90% respondents prefer to choose japan and purchase new car models.
Theme:7 Responsible about changing oils and doing services in your car.
Q7 Are you responsible about changing oils and doing services in your car?
Option Respondent Percentage
Yes 98 78.40%
No 13 10.40%
Sometimes 14 11.20%
Total 125
Table:7
24

Figure 5
Data Interpretation:
In above table, it has summarised about the changing oil and doing service in vehicle
which is important for identifying specific requirements. As per analysis, it has recorded the
opinion about the vehicle services so that maximum respondent agreed and always aware about
the car services. It can be determined that 78.40% respondent maintain their own car changing
oil and doing services.
Theme:8 service centers related to your car brand or normal carage workshops
Q8 Are you using approved service centers related to your car brand or normal carage
workshops?
Option Respondent Percentage
Approved service center 70 56.00%
Normal Carage work shops 55 44.00%
Total 125
Table:8
25

Figure 6
Data Interpretation
In above discussion, it has been analysed that how many people used approved service
center to the car brand and other normal carage workshops. In above table, it can be determined
that Maximum respondent has taken approval from service center related to your car brand or
normal carage workshops. Therefore, it become easier for identifying the opinion and view point
of respondent. 56.00% respondent take approval from service center.
Theme:9 Promoting new technology the field of lubricant in KSA by using vegetable oil and
eco-friendly additives in motor oil formula.
Q9. Do you think promoting new technology the field of lubricant in KSA by using vegetable oil
and eco-friendly additives in motor oil formula, which adds biodegradability and more anti-
friction features to the final product is enough to increase the market share of the company?
Option Respondent Percentage
Yes 6 17.14%
Yes, but needs more awareness. 26 74.29%
Maybe 3 8.57%
Other 0 0.00%
35
Table: 9
26

Figure 9
Data Interpretation
In above table, it has concluded that how new technology promoting in the field of
lubricant while using vegetable oil and other type of additive in motor oil. In this way, it can
replace motor oil into other lubricants which help for reducing pollution rate in global
marketplace. As per analysis, it has found that maximum respondents are not aware about the
iodegradability and more anti-friction features to the final product. in this way, it also analysed
that 74.29% respondent need more awareness so that they can implement innovative technology
in the lubricant industry.
Theme:10 Green marketing strategy by promoting new ecological products like green motor car
passenger oil with an advertising campaign to increase customer awareness for the
environmental subject
Q10 If the organization has applied the green marketing strategy by promoting new ecological
products like green motor car passenger oil with an advertising campaign to increase customer
awareness for the environmental subject, should it change the consumer behaviour positively
toward this concept?
Option Respondent Percentage
Yes 13 37.14%
27

Maybe 22 62.86%
No 0 0.00%
Total 35
Table: 10
Figure 10
28

Data interpretation:
In above table, it has summrised that Green marketing strategy always supporting in term
of promoting new ecological products such as green motor car passenger oil with an advertising
campaign to increase customer awareness for the environmental subject. In order to increase the
profitability of lubricant industry in global marketplace. As per analysis, it can be identified that
maximum respondent provide their answer in “Maybe” because they give opinion as per their
experience. 62.86% respondents are not sure that mainly support in both positive as well as
negative ways.
Theme:11 Determine the reaction to Green motor oil for passenger cars made in Germany.
Q11 What is your first reaction to Green motor oil for passenger cars made in Germany?
Option Respondent Percentage
Very positive 50 39.68%
Somewhat positive 38 30.16%
Neutral 36 28.57%
Somewhat negative 1 0.79%
Very negative 1 0.79%
Total 126
Table:11
Figure 11
29

Data Interpretation:
As per analysis, it has focused on the Green motor oil for passenger car made by
Germany. It is to be considered as great opportunities for maintaining pollution rate in global
marketplace. After conducting survey, it has found that maximum respondent agreed on the
statement and show their positive response towards Green motor oil. In this way, lubricant
industry has adopted the Green Motor oil for maintaining and controlling environment condition.
Furthermore, it can be identified that 39.68% of respondent very positive, 30.16% somewhere
positive, 28.57% neutral and 0.79% somewhat negative. In this way, it easily identifies the
opinion and view point for customer as per their experience.
Theme:12 Green Motor oil for passenger car with benefits of fuel-saving and improve overall
performance of engine.
Q12 Do you think that Green Motor oil for passenger car with benefits of fuel-saving and
improve overall performance of engine?
Option Respondent Percentage
Definitely need 57 45.60%
Probably need 41 32.80%
Neutral 24 19.20%
Probably don’t need 3 2.40%
Definitely don’t need 0 0.00%
Total 126
Table: 12
30

Figure 12
Data Interpretation:
In above table, it has concluded that maximum respondent definitely agreed on the use of
Green Motor oil for passenger car which provide benefits of fuel-saving and also improve overall
performance of engine. In this way, it can be identified that lubricant needs to adopt the Green
Motor oil which help for increasing the demand of business in global marketplace. Furthermore,
it can be identified that 45.60% definitely need, 32.80% probably need, 19. 20% neutral, 2.40%
of probably don’t need and 0.00% of definitely don’t need. In this way, it can easily analyse the
use of Green motor oil in the passenger car or vehicles.
31

Theme:13 Innovative is Green motor oil for passengers’ cars with ecofriendly advantage.
Q13 How innovative is Green motor oil for passengers’ cars with ecofriendly advantage?
Option Respondent Percentage
Extremely innovative 28 22.40%
Very innovative 64 51.20%
Somewhat innovative 31 24.80%
Not so innovative 2 1.60%
Not at all innovative 0 0.00%
Total 125
Table: 13
Figure 13
32

Data Interpretation:
From above analysis, it has focused on the innovative concept of green motor oil with
eco-friendly advantage. It has been increased demand in lubricant industry to produce Green
motor oil and provide better quality of products. This type of innovative idea helps for inspiring
a large number of people to Purchase Green motor oil vehicle. Therefore, it is increasingly
popularity of Lubricant industry demand in Saudi Arabia market while gain more profit margin
on regular basis. As per analysis, it has found that Green motor oil become very innovative thing
which help for creating the eco-friendly environment. It can be identified that 22.40% Extremely
innovative, 51.20% very innovative, 24.80% of some what innovative and 1.60% not so
innovative. In this way, it easily records large amount of data or information through customers
and properly analysis.
Theme:16 Corporate to maximize the profits and utilize resources to increase profits regardless
of any social or environmental considerations.
Q16. Do you agree with the main goal of any corporate to maximize the profits and utilize
resources to increase profits regardless of any social or environmental considerations?
Option Respondent Percentage
Strongly agree 6 17.14%
Agree 12 34.29%
Neither agree nor disagree 4 11.43%
Disagree 7 20.00%
Strongly disagree 6 17.14%
Total 35
Table: 16
33

Figure 16
Data Interpretation:
In above chart, it has summarized about the lubricant corporate to increase the profit
margin and also utilize their essential resource in regards of social as well as environmental
considerations. After analysis, it has determined that 34.29% respondent agree, 20% disagree,
11.43% neutral and 17.14 % strongly agree. In this way, it has cleared all doubt where maximum
lubricant organizations were considered the social as well as environment concept. Afterwards,
they are adopting in their business activities to set up significant goals for increasing the
profitability in global marketplace. The discussion uses for identifying opinion of respondents
whereas Every one give response on the basis of experience.
Theme:17 Recommendation the concept of applying CSR and promoting new Green oil
technology in Kingdom of Saudi Arabia market.
Q16. What are Recommendations the concept of applying CSR and promoting new Green oil
technology in Kingdom of Saudi Arabia market?
Response Date Time
Very brilliant idea 2/29/2020 11:31 PM
N/A 2 2/29/2020 11:29 PM
34

Need more explanations to applied
probably
2/29/2020 11:28 PM
It will work 2 2/29/2020 6:01 PM
Focus on clean fuel 2/23/2020 11:37 PM
Will take lots of efforts and time 2/23/2020 12:49 PM
Table:17
Data Interpretation:
From above table, it has identified the various recommendations that can apply concept
of CSR policies and also promoting the new green oil technology in kingdom of Saudi Arabia
marketplace. these types of suggestion help for providing awareness among people when they
can self-examine the use of Green motor oil in their vehicle. Many lubricant companies in Saudi
Arabia adopt the concept of Green oil technology while making CSR policies for protecting the
atmosphere through harmful gases. Otherwise, it can increase temperature in day by day. As per
analysis, it has examined the different recommendation policies which help for improving
awareness among social communities.
Theme:18 Lubricant industry of Saudi Arabia Corporate Social Responsibility policies by
developing eco-friendly and energy efficient item to increase consumer and market share.
Q18. Do you agree Lubricant industry of Saudi Arabia Corporate Social Responsibility policies
by developing eco-friendly and energy efficient item to increase consumer and market share??
Option Respondent Percentage
Strongly agree 20 57.14%
Agree 15 42.86%
Disagree 0 0.00%
Strongly disagree 0 0.00%
35

Total 35
Table: 18
Figure 18
Data Interpretation:
From above analysis, it has summarized about that lubricant companies are mainly using
CSR policies while developing eco-friendly item such as Green oil and energy efficient. These
are increasing the demand of people where it can attract large number of customers. In this way,
it directly impacts on the overall business profitability and productivity in global marketplace.
according to analysis, it has identified that 57.41% of respondent strongly agree, 42.86% agree,
0% of strongly disagree. There are maximum respondents agree on the statement where they can
give their own opinion and also understand that eco-friendly product beneficial for both lubricant
industry, individuals. It useful for reducing pollution rate in global environment effectively.
36

CONCLUSION
From above discussion, it concluded that Green marketing strategy is an important
phenomenon which has played role in modern marketplace. on other hand, it is kind of strategy
to save climate and also sustain the consuming large amount of natural resources by using
natural production. As a result, it can be analysing the needs of enterprise as well as consumer in
global world. Sometimes, it has enabled for existing package item that comply with the lubricant
industry in Saudi Arabia. Through Green marketing concept, it has increased the opportunities
for lubricant organizations that praised quality of Green items in separate line. Somewhere it is
adopted by different marketplace to identify significant result or outcome. Currently, many
consumers are focused on the eco-friendly product and also purchase the vehicle which mainly
used Green motor oil. It is the best way to protect and secure the overall environmental
condition. The above discussion, it can be identified that Green marketing concept has increased
the opportunities for lubricant industry in Saudi Arabia. Moreover, it can be determined the
different segments, examine challenges and opportunities with organizations through green
marketing strategy. As if now it is right time to choose Green marketing strategies across global
world. it also accompanied by move the world lubricant business. As per corporate point of view,
it become important for adopting green marketing strategies by lubricant industry to reduce
threat of global warming (Wickramasinghe, Sasahara and Perera, 2020). In this way, it is
extremely necessary that apply green marketing concept while using Green motor oil so that they
can release less harmful Gases.
Therefore, many lubricant industries in Saudi Arabia avoid to produce harmful fuel when
they mainly focused on the econ-friendly product for maintaining overall temperature of
environment. As per analysis, it has summarised that Saudi potential customer prefer the eco-
friendly product which seems that various type of organizations, individual, industrials. It also
concerned about the green marketing while promoting awareness among people. Furthermore, it
also understands that organization use Green marketing as an opportunity and gain more
competitive advantage in Saudi market. It is reliable for non-environmentally alternatives. In this
way, it can easily minimize harmful waste which leads to significant saving. In most of cases,
Lubricant organizations develop the symbolic relation in which produced waste by company as
generate more profitability. Green marketing strategies ae used the cost benefits and
effectiveness to resolve issues related environmental. It helps for eliminating the harmful by -
37

item within environment such as containment oil, fuels. Therefore, Lubricant organizations can
reduce harmful waster and also achieve more profit margin.
As per concluded that it is right way to select Green marketing concept in globally because
it helps for drastic change in the business world whereas Saudi Arabia market that make strict
role due to green marketing. It is useful for save pollution rate in the entire world. According to
enterprise point of view, it is to be consider as a great opportunity for targeting large number of
audiences, who can easily convivence through Green marketing. As per discussion, it has found
that Green marketing should not use as an approach in term of marketing but it has pursued with
much greater environmental as well as social dimension (Wickramasinghe, Sasahara and Perera,
2020). Therefore, it is extremely essential that green marketing become important norm rather
than other exception. The marketers have responsibility to make client understand their specific
need as well as requirements. In context of green marketing, customers are willing to pay more
attention to maintain the overall environment and select Green motor oil which help for reducing
negative impacts on global environment. Furthermore, Green marketing has rapidly expanding in
global field, limited to available resources, time. The research study should examine the wide
different approaches of marketing ethics/ marketing under multiple guises, forms and shapes. In
the order to focus on the sustainability development for resolving issues related environmental
pollution through waste raw materials. Through Green marketing, Lubricant industries in Saudi
Arabia are controlled and maintain the overall business to minimize use of harmful elements. As
per stated, it has summarised about the data interpretation which mainly covered the use of
“Green marketing”, it also gathering and collecting large amount of information or data for
research project completion. The study provides the positive perception of green marketing tool
in future practices. The finding support for identifying legalization bodies coordinate with
lubricant industry in developing strategic goals. As per discussion, it can easily understand the
differences between green marketing strategies as they also relate to the other green items.
38

RECOMMEDNDATION
As environmental issues that continue to affects on the human activities in regards then with
concern lubricant industries. It has stated that uses sustainable development in term of Green
marketing. It is the most convenient and beneficial for lubricant industry, those produced large
amount of oil in Saudi Arabia. Many organizations have acknowledged about green product
which are based on environment friendly. In this way, it has recommended that can use green
marketing to earn more profit margin. In additional, Green marketing strategies are able to
preserve the overall environment while satisfying the specific need of consumers. Furthermore, it
also covered wide range of enterprise activities, similar to the marketing mix. Therefore, it has
recommended to lubricant industries to adopt Green marketing strategies for purpose of
sustainable development (Wickramasinghe, Sasahara and Perera, 2020). it is frequently changing
the enterprise style while meet specific need of consumers. It also compromising the ability in
the future generation to identify the suitable needs. On the other hand, the majority of client
believe on green marketing which mainly refers to promotion, advertising green item with
environmental characteristics. It often associated with green marketing while maintain overall
business environment. Green marketing prefers to positive and negative aspects of promotional
activities against pollution, non-energy resource and depletion. It refers to products and packages
that have various type of characteristics which are less toxic, durable and contain reusable
materials. It has been suggesting that green marketing especially addressing positive and
negative outcome while improving the overall organizational performance. It will be creating the
better physical environment due to increase sustainable development (Wickramasinghe, Sasahara
and Perera, 2020). It ensures that sustainable development over long-term profit for lubricant
industries where marketers need to confront or implement solution. It helps for increasing the
environment problem and challenges. The most common thing is that when recommend green
strategy to integrate with consideration of both economic as well as ecological. It helps for
decision making, efficient policies that conserve better quality of protection and development. so
as need to apply in the green marketing within oil industry in future improvement. It will be
performed different task such as control pollution rate, biodegradable and recycling packages,
safe products, development of energy efficient operation. It can be possible by adopting Green
marketing strategies with in organization.
39

In this way, green marketing concept is means towards the goals of sustainable
development which implies as medium to long term policy making. In order to address resource
gaps and poverty whereas provide a great opportunity for maintaining production, economic. It
intended to protect the development as well as growth aspects which directly impact on
degradation of environment. It is key to successful when green marketing is become credible
which claim or establish unrealistic expectations and simply establish communication through
different sources. In recently, Green marketing is an important in global world that will create
the sustainable development. Recommending that lubricant businesses should be adopted green
marketing strategies which directly impact on their brands. In order to gain more competitive
advantage. Furthermore, it has underlined that green item gain more values in Saudi market due
to feature, characteristics. Thus, it is creating brand identity on green benefits and consider as
priority of enterprise. In perspectives, the environment friendly brands in customer buying
decision.
In another way, it also suggesting two types of efforts in suitable marketing technique for
lubricant industry. It mainly supporting the local community, partnerships that will focus on the
sponsorships, appropriate green promoting platform. However, it is the best way to identify
strong relationship among business and people in regards of green marketing. Thus, it supports
to find out the statistically significant condition with high degree of integration in green
marketing tool (Wickramasinghe, Sasahara and Perera, 2020). Therefore, it also mentions the
dimensional variable in term of competitive advantage which impact on the overall environment
condition or situation. It can be inferred on satisfying customer in term of green product
manufacturing, growing the business in Saudi Arabia market.
40

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Questionnaires
Q1. What is your gender?
 Male
 Female
 Prefer not to say
Q2. What is your age?
 17 or younger
 18-20
 21-29
 30-39
 40-49
 50-59
 60 or older
Q3. What is the highest of school that have completed or highest degree received?
 Less than secondary school qualifications
 Secondary school qualifications (GCSE, A-level, etc.)
 Some university but no degree
 Foundation degree
 Bachelor degree
 Post-graduate degree
 Other (please specify)
Q4. What is your nationality?
44

 Italian
 Saudi Arabia
 Saudi
 Yaman
Q5 if you are a resident of GCC or KSA (kingdom of Saudia Arabia) In which region do you
live?
 Dubai
 Jeddah
 Nagran
 Dammam
 Gazan
 Riyadh 2
Q6 what is the most car model origin you preferred?
 USA
 Germany
 Japan
 South Korea
 UK
 Other (please specify)
Q7. Are you working or used to work in the oil & gas sector in KSA as producer, exporter,
wholesaler, or retailer?
 Yes
 No
Q8. Do you think promoting new technology the field of lubricant in KSA by using vegetable
oil and eco-friendly additives in motor oil formula, which adds biodegradability and more
anti-friction features to the final product is enough to increase the market share of the
company?
 Yes
 Yes but needs more awareness.
45

 Maybe
 No
 Other (please specify)
Q9. About how many years have you been in the industry?
 Less than 5 years
 5 to 10 years
 11 to 15 years
 16 to 20 years
 Above 20 years
Q10. Do you think corporate social responsibility (CSR) policies can bridge the gap between
gaining more benefits for the organisation and business sustainability for ecological
responsibility?
 Yes
 No
Q11 From your experience, if the company has applied (CSR) policies, and gives more
consideration for environmental concerns, how does this reflect on the organisational
performance?
 Positive
 Neutral
 Negative
Q11 What is your first reaction to Green motor oil for passenger cars made in Germany?
 Very positive
 Somewhat positive
 Neutral
 Somewhat negative
 Very negative
Q12 Do you think that Green Motor oil for passenger car with benefits of fuel-saving and
improve overall performance of engine
 Definitely need
 Probably need
 Neutral
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 Probably don’t need
 Definitely don’t need
Q13 How innovative is Green motor oil for passengers’ cars with ecofriendly advantage?
 Extremely innovative
 Very innovative
 Somewhat innovative
 Not so innovative
 Not at all innovative
Q16. Do you agree with the main goal of any corporate to maximize the profits and utilize
resources to increase profits regardless of any social or environmental considerations?
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree
Q16. What are Recommendations the concept of applying CSR and promoting new Green oil
technology in Kingdom of Saudi Arabia market?
 Very brilliant idea
 N/A 2
 Need more explanations to applied probably
 It will work 2
 Focus on clean fuel
 Will take lots of efforts and time
Q18. Do you agree Lubricant industry of Saudi Arabia Corporate Social Responsibility
policies by developing eco-friendly and energy efficient item to increase consumer and
market share??
 Strongly agree
47

 Agree
 Disagree
 Strongly disagree
48