Investigation on the Growth of vegan restaurants in London

Investigation on the Growth
of vegan restaurants in
London

ABSTRACT
In the recent time, the practices related to veganism has been raised to a greater
scale all over the world. Especially, in London the practices related to vegan diet
has increased to a tremendous level. This has caused a significant rise in number of
vegan restaurants in the city. The reports covered the significant details about the
growth measures which are undertaken within the organization that will help in
suitable planning of the service measures in a significant way. The report presented
the range of implications that veganism and vegan diet had on the growth of
number of restaurants in London. Besides this, the reason behind the rise in
practices of veganism and factors causing a rise in number of vegan restaurants are
analyzed. Other than this, the long term sustainability factors and positive response
towards vegan restaurants and food service provider by younger customer s on
regular basis is evaluated.

TABLE OF CONTENTS
Chapter 1: INTRODUCTION..........................................................................................................1
1.1 Overview of Study.................................................................................................................1
1.2 Aim........................................................................................................................................1
1.3 Objectives..............................................................................................................................1
1.4 Research Questions................................................................................................................2
1.5 Rationale of Study..................................................................................................................2
1.6 Significance of study..............................................................................................................2
1.7 Chapter structure....................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Significant growth of vegan restaurants in London...............................................................4
2.2 Benefits of veganism and business will take profit from it...................................................5
2.3 Popularity of vegan restaurants and about its growth............................................................6
2.4 Factors leading to vegan restaurant expansion......................................................................7
2.5 Reason for increasing demand of vegan restaurants in London............................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 INTRODUCTION:..............................................................................................................10
3.2 RESEARCH PHILOSOPHY:..............................................................................................10
3.3 RESEARCH TYPE:.............................................................................................................11
3.4 RESEARCH APPROACH:.................................................................................................11
3.5 SAMPLING:........................................................................................................................12
3.6 DATA COLLECTION........................................................................................................13
3.7 DATA ANALYSIS:.............................................................................................................14
3.8 ETHICAL CONSIDERATION:..........................................................................................15
3.9 RELIABILITY AND VALIDITY:......................................................................................15
CHAPTER 4: DATA ANALYSIS ...............................................................................................17
CHAPTER 5: DISCUSSION.........................................................................................................26
CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................28
CONCLUSION..........................................................................................................................28
RECOMMENDATION.............................................................................................................29

REFERENCES..............................................................................................................................30

Chapter 1: INTRODUCTION
1.1 Overview of Study
Food habits have been an effective factor that will look after the proper dwelling of
people in a region. It determiners the social backdrop and demographical details of the people.
With the passage of time, people, especially in London and other European countries are
nowadays moving towards the vegan diet. A 'Vegan Diet' is a practice of abstaining from the
animal based food products. It avoids the meat and dairy products and even honey. The concept
of Veganism is based on the concept of avoiding any sort of exploitation of animals by man. In
the recent time, these practice has gained popularity all over the world. Many restaurants have
opted for the selling out and providing of the Vegan foods (Bacon and Krpan, 2018). Even in
London, the number of vegan restaurants is been increasing rapidly. The report will cover the
detail of the assessment carried out to determine the rate of growth of Vegan restaurants in
London with regard to vegan food service provider firm, Mildreds Restaurant.
As the restaurants fall under the hospitality sector, the inculcation of concept of vegan
diet and practice of veganism will help in establishing an effective restaurant that will offer
completely plant based food. The vegan restaurants see though establishing and promoting
practices of veganism in London in order to increase their numbers. As the public awareness
about the animal rights and welfare, and the adverse effect laid by non veg food on the human
body is raised in UK, the practices of veganism increased, leading to rise in number of vegan
restaurants in UK.
1.2 Aim
“To investigate the growth of Vegan restaurants in London. A case study on Mildreds
Restaurant”
1.3 Objectives
 To explore the reasons why is been a significant growth of vegan restaurants in London.
 To evaluate the benefits of veganism and how business take advantages of it.
 To evaluate why are vegan restaurants becoming more popular and growing in number.
 To analyse the factors that lead to vegan restaurants' expansion.
 To analyse why is the demand for vegan restaurants increasing in London.
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1.4 Research Questions
 What are the reason behind rise in Vegan restaurants in London?
 What are the benefits of veganism and how business will take profit from it?
 What is the reason behind vegan food and restaurant that are increasing in London?
 What factors leads to the expansion of Vegan restaurants?
 Why the demand for vegan restaurants is increasing in London?
1.5 Rationale of Study
The effective planning of the business operations are looked after for the spreading of
veganism with the rise in number of establishing and development of vegan restaurants in
London. As with the time, the animal cruelty, exploitation of natural resources and pollution has
increased. Thus, in such conditions, opting the vegan diet plan and developing a vegan restaurant
is a beneficial approach. It is not only an effective and innovative business opportunity but also a
suitable medium to protect and save the environment, simultaneously. The proper planning of
development and establishment of a Vegan restaurant within London will help in spreading the
practice of veganism within the country. As the trend of veganism is increasing gradually all
over the world, establishing and running a vegan restaurant is a fruitful practice (Simone and
et.al., 2014). It has opened a new market share within the market that will impact the sales and
revenue of a food and beverage enterprise. These practise will lead to operate a vegan restaurant
in London and increase in their growth. These research will play a crucial and significant role in
setting up of the processes and assessment operations which will supports a rise of understanding
related to veganism and promote the growth of vegan restaurants in London. This analysis of
veganism and growth of vegan restaurants will help in establishing of services related to setting
up of other vegan related facilities like vegan and organic food stores within London.
1.6 Significance of study
This study will not only cover the details of the growth that is been seen by the Vegan
restaurants in London but also provide the information about the effectiveness of the vegan food
and perception of people around it. As the practice of Veganism is gradually increasing at the
global scale, London will also be effectively influenced (Mezni and et.al., 2014). This report is
essential to develop a positive environment and understanding in regard to Vegan diet and
restaurant. The general perception or mindset of people regarding Vegan diet and restaurants is
that it doesn't have much variety of food to offer, which is not true. Vegan diet provides the good
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variety of food products and services which is not only good in taste but is also healthy in nature.
This will further help to look after in carrying out the research related to veganisam and its health
benefits, financial implications of the vegan diet and restaurants, effect of Vegan diet on welfare
of the people. This will help in improving the perception of people and researcher regarding the
vegan diet, restaurant and veganism.
1.7 Chapter structure
Chapter 1: INTRODUCTION:
This chapter will cover the brief overview about the aims and objectives related to the
research title. An overview of the study with precise aims and objectives is been set. Effective
research questions and a rationale is presented along with significance of study on the growth of
vegan restaurants. Also, the chapter structure is been presented.
Chapter 2: LITERATURE REVIEW:
This chapter cover the effective assessment of various literature including books and
journals are been carried out (Wang, Ding and Oh, 2014). This will help the researcher to
develop a positive understanding regarding the research topic.
Chapter 3: RESEARCH METHODOLOGY:
This chapter of dissertation will cover the details about research measures which will be
followed. The researcher will adopt suitable research methodologies which will help in carrying
out of the data evaluation and assessment process. Besides this, it will help in creating a
framework for the researcher.
Chapter 4: DATA ANALYSIS:
This will include the suitable collection and analysis of data or information related to
research. This will help in proper evaluation of the collected data in order to get the suitable
information and outcomes related to research aims and objectives.
Chapter 5: CONCLUSION AND RECOMMENDATIONS:
This will include the suitable conclusion or summary of the complete research process. A
gist is been presented related about all the activities carried out in the data evaluation process and
the outcomes that are been received from the research.
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CHAPTER 2: LITERATURE REVIEW
The literature review can be termed as the proper practice of evaluating the finding of
other authors that have created and carried out the research on the target topic. This process helps
the researcher to gain an effective insight related to research title. For the present report, the
researcher will analyse the finding of authors on Veganism and growth observed by vegan
restaurants in London, UK. As the vegan restaurants are becoming a major reality in present
time, the proper evaluation of their trends will help in improving the understanding of researcher
towards the topic. Effective handling of the operations related to the activities will be carried out
that will help in proper planning of services and thus will lead to rise in carrying out of research
process in an effective way.
2.1 Significant growth of vegan restaurants in London
Veganism or Vegan diet is a concept of abstaining of leaving the animal based products
especially the food items. It includes the disdaining of animal based food items like poultry,
meat, honey and even milk. The complete dependency on plant based diet plan is observed. As
the practices of veganism has increased, London has seen a significant growth in the number of
vegan restaurant and food service providers. As per the views of Brandt and et.al., (2018), the
effective rise in veganism and suitable planning of practices will help in proper evaluation of
vegan diet in London city. As per the findings and statical data that is been carried out by various
organisations and researchers, this can be said that about a 1.2 million of people in population of
UK are active practitioners of veganism and vegan diet. Out of this, about half million resides in
London. Hence, such a good number of vegans in the city has led to a significant growth of
vegan restaurants in London. As restaurant or food service industry is one of the leading
industrial sector which will help in significant setting up of a vegan restaurant in London. The
rise in number of vegan restaurants have also been an effective medium in catering the needs
related to establishing a vegan restaurant in UK. The findings and observation of Sanders (2017)
that formerly, the population of vegan practitioners were below 1%. However, in recent times,
the trends related to vegan diet has grown and this has lead to a positive rise in trends and
number of vegan restaurants in London. All these practices which are been carried out has played
a very significant and crucial role in setting up of a vegan based restaurant in London,
contributing to an effective and significant rise in their number. This positive rise in operations
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