Business Plan and Analysis for The Heavens Coffee Studio

Business Plan
“The heavens coffee studio”

1. Executive summary
Business plan is an initiative of human being to convert in actuality. It is a written
material that states the aims and objectives of the firm in detail and evaluate how it design to
fulfil the goal. The main cause or aim of plan of business identify, exposit and evaluate the
possibilities of the business. In below report, the new initiative business is based on the micro
size that belongs to caffeine sector and analyse the market position or environment, SWOT,
PESTLE to point out the elements that is presented in the micro environment. They analysed the
opportunity and research for maximize the growth of the firm. The name of the business is “The
heavens coffee studio” that is started by the Jackson. It is related to the beverages sector that
offers in coffee, cappuccino, americano, special protein coffee and so on. It has several
competitors such as Costa coffee, AMT coffee and so on. All of the analysis or evaluation are
expressed below:

Contents
1. Executive summary......................................................................................................................1
2. Company overview......................................................................................................................1
2.1 legal structure:........................................................................................................................1
2.2 business descriptive:..............................................................................................................1
2.3 Aims and objectives:..............................................................................................................1
3. Products and service offering: ....................................................................................................2
3.1 Products and service type that they offer...............................................................................2
3.2 USP of the company..............................................................................................................2
4. Market and competitive analysis.................................................................................................2
4.1 market size.............................................................................................................................2
4.2 Segmentation of the market...................................................................................................2
4.3 Analysis of SWOT and PESTLE...........................................................................................3
4.4 competitor analysis................................................................................................................4
5. Business strategy..........................................................................................................................5
5.1 marketing mix........................................................................................................................5
5.2 Growth strategy......................................................................................................................6
6. Operating plan..............................................................................................................................6
6.1 Physical location....................................................................................................................6
6.2 Physical resources required....................................................................................................6
6.3 Supplier / direct materials required........................................................................................6
6.4 Break-even analysis...............................................................................................................6
7. Financial Plan...............................................................................................................................7
7.1 Projected income statement...................................................................................................7
7.2 Projected balance sheet..........................................................................................................8
7.3 Projected cash flow statement................................................................................................9
7.4 Ratio analysis.........................................................................................................................9
8. RECOMMENDATIONS...........................................................................................................10
8.1 CONCLUSION....................................................................................................................10
8.2 Risk analysis........................................................................................................................10
8.3 Recommendations................................................................................................................10
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REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................13
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