The Home Remodeling Company

Running head: MANAGEMENT
Management
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Executive summary
The Home Remodeling Company is a new home remodeling company in London. It is offering
high quality home remodeling solutions to the customers, which includes sustainable products
and recycled products like the furniture, lights etc. The company not only aims to increase its
market share by 5% at the end of 2019, but also aims to create a better living for the customers
by installing sustainable remodeling solution and create awareness about sustainability. This
report presents a business plan for Home Remodeling Company and this document contains its
objectives, mission and vision, market analysis, financial analysis and its entrepreneurial
innovation practices.

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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Organization overview...............................................................................................................3
3.0 Objectives..................................................................................................................................4
4.0 Mission and vision.....................................................................................................................4
4.1 Mission:.................................................................................................................................4
4.2 Vision:....................................................................................................................................4
5.0 Products and services offered....................................................................................................5
6.0 Market analysis..........................................................................................................................5
6.1 Segmentation.........................................................................................................................5
6.2 Targeting................................................................................................................................7
6.3 Positioning.............................................................................................................................7
7.0 Marketing mix...........................................................................................................................8
8.0 Financial analysis.......................................................................................................................8
9.0 Business description................................................................................................................13
10.0 Market analysis worksheet....................................................................................................15
11.0 Industry analysis worksheet...................................................................................................18
12.0 Conclusion.............................................................................................................................20
References......................................................................................................................................21

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1.0 Introduction
Home remodeling is a trending concept in recent days. To increase the value of the
homes in the market, its energy efficiency and appearance, home remodeling has become quite
popular among the home owners and the sellers. One of the most popular home remodeling
services is the kitchen and bathroom renovation that brings out the most value to the customers.
Home Remodeling Company is a new home remodeling company in the UK that works in the
Enfield area of London. The company has been starting the home remodeling business that
includes an overall remodeling and renovations in the old homes to give it a new look and feel
with a sustainable approach. The target markets for the company are the individual home owners,
apartment complex authorities and housing construction groups, who are buying and selling
residential units. This report will present a business plan for the Home Remodeling Company to
start their business in the home remodeling and improvement industry. The business plan will
contain a brief organization overview, its objectives, mission and vision, products and services
offered, followed by market analysis, marketing mix, financial analysis. The report will also
highlight entrepreneurial innovation.
2.0 Organization overview
Home Remodeling Company is a new home remodeling and improvement company that
has established its business in the Enfield area of London. The Home Remodeling Company has
decided to start its business with home renovations for the individual home owners, real estate
construction companies and apartment complexes. The company focuses on entire home
remodeling using older products, that furniture and lights and kitchen equipment. It has been
putting a special focus on the kitchen as kitchen is one of the most essential areas in the home, in
which the residents spend quite a substantial amount of time and hence the customers want an

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improved kitchen in their homes. Thus, Home Remodeling Company has focused on to give the
customers a renewed look and feel of their homes in their home improvement services. The
company is also focusing on installing sustainable products in their remodeling services to create
sustainability awareness among the customers.
3.0 Objectives
The objectives of Home Remodeling Company are:
- To increase the market share by 2% by the end of 2019
- To improve the revenue by 2% by the end of current fiscal year
4.0 Mission and vision
4.1 Mission:
The mission of Home Remodeling Company is to provide most affordable and highest
quality products, in home remodeling. Home remodeling services include improvement in the
sections of bedrooms, kitchen, bathroom, storage, and garage. The company wants to provide the
most cost effective home remodeling by using the customers’ old furniture or new in some cases
along with installing sustainable practices whenever possible to provide not only the best living
experience but also to promote sustainability.
4.2 Vision:
Home Remodeling Company wants to be one of the top home remodeling service
providers in the UK that is committed to offer the highest quality home remodeling products and
services to the customers, with efficient services like on time delivery, maintenance and utmost
care.

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5.0 Products and services offered
Home Remodeling Company offers high quality and sustainable home remodeling
products and services. For example, it remodels the old homes with recycled furniture, lights and
other decors. For the rooms, it often uses recycled furniture to reduce the unnecessary wastes and
the decors are made to match the old furniture. Sometimes, it also installs more improved and
sustainable products when it is required, such as, in the kitchen area, it provides finest granite,
marble and quartz countertop surfaces along with engineered stone, natural stone and recycled
and eco friendly countertop and modular cabinet options. Moreover, it also replaces the lights,
sinks and plumbing facilities with sustainable equipments as per the requirement. After
remodeling, the company also provides high quality maintenance service for one year.
6.0 Market analysis
Market analysis is required to understand the segments, targeting and positioning for
Home Remodeling Company. It helps in creating the marketing mix for the target market.
6.1 Segmentation
The market segmentation for the company is based on the following four factors. It is
required to create target markets and create a positing strategy for the markets (Liu et al. 2019).