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Melbourne Institute of Technology
Service Intercontinental Group of Hostels (BK213)
Added on 2020-03-02
This case study is based on services marketing, which will discuss the Intercontinental Group of Hotels. This case study examines the nature of service and distinguishes between goods and services. Also, will identify the major elements needed to improve the marketing of services. In this study, developing an understanding of the roles of relationship marketing and customer service in adding value to the customer's perception of service will be discussed. You will understand the nature and development of a services marketing strategy. This paper will recognize how service marketing principles can be used as a conceptual framework to help managers identify and solve a marketing problem.
Melbourne Institute of Technology
Service Intercontinental Group of Hostels (BK213)
Added on 2020-03-02
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