The Hotel XYZ Report

THE HOTEL XYZ
REPORT

INTRODUCTION
Hospitality sector is changing at rapid scale which shows
that it is becoming difficult for other hospitality industry
to survive in this competitive era. Fairmont hotel and
resorts, which is the multinational hotel headquartered in
Canada. The hotel deals in variety of services and
provides different degrees as well as goods to the
consumer’s interest it have many competitors like Hyatt
hotel, the Ritz Carlton, and many more.

TASK 1 – PESTEL ANALYSIS
PESTEL Analysis- It is tool which is used by marketers as well
as enterprise so that factors affects the business externally
are examined effectively. It is time consuming process and
required management skills & knowledge for positive
results (Martínez-Martínez, 2019).
Political factors- These are those factors which includes labour
law, governmental law etc. In relation with Fairmont hotel
and resorts, they are also affected be these element as they
labour law is strict in the country.
Economic factors- In this, it involves inflation and deflation
rate, tariff and non-tariff rates etc. In relation with selected
hotel, they involvement of government is high and which
have deep impact on business (Nicula, 2019).

Social- This includes religion, culture, etc. which affects the hotel industry. As,
the chosen hotel focus on such factors it becomes easy for them to target the
audience for their services. These are important as they examine help firm to
understand the customers and market in most effective manner.
Technological- This involves advance of use technology, software, hardware etc.
It is also seen that Fairmont hotel & resort use updated technology for their
online management system. This assist them in maintain a relationship with
customers properly.
Environmental- In this, it includes pollution, weather, waste management etc.
They also affect the business and in relevance with selected hotel manager of
firm make ensures that all they run their function and operation’s without
harming the environment.
Legal- Contracts, agreements, etc. which are enacted by government are
included in this factor. It is crucial to have proper knowledge of legislation and
rules of government so that problems do not occur in near future. So,
Fairmont hotel & resorts assures that legal team make decision in most
efficient manner.