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The Impact of Digital Technology on Business Activity Assignment

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Added on  2020-12-29

The Impact of Digital Technology on Business Activity Assignment

   Added on 2020-12-29

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Research Project
The Impact of Digital Technology on Business Activity Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................2P1. Discussing the aim and objectives...................................................................................2P2. Examining appropriate research methods and approaches to primary and secondaryresearch...................................................................................................................................3M1...........................................................................................................................................5LO 2.................................................................................................................................................6P3 Conduct Primary and secondary research methods that consider costs access and ethicalissues.......................................................................................................................................6P4 Data findings and data.....................................................................................................10M2.........................................................................................................................................16D1.........................................................................................................................................17LO 3...............................................................................................................................................17P5 Communicate research outcomes in appropriate manner for the intended audience......17M3.........................................................................................................................................17D2.........................................................................................................................................17LO 4...............................................................................................................................................18P6. Reflection on the effectiveness of methods used in research.........................................18P7. Considering alternative methods that can be used.........................................................19M4 Critical reflection and insight that results in recommended actions for improvements andfuture research considerations..............................................................................................21D3 Reflection and engagement in the resource process leading to recommended actions forfuture improvement..............................................................................................................21REFERENCES..............................................................................................................................22
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TITLE - “The impact of digital technology on business activity” – a case study of Mark &SpencerINTRODUCTION IntroductionDigital transformation is the integration of digital technology in all areas of a business,fundamentally changing how operate and deliver value to customers. This happened due to thecultural changes which are essentially required in the organizational development. It is theprocess of using technology to radically change business infrastructure and long term growthchannel of distribution according to major growth areas. This changes the way of working ofemployees at workplace where they work for earning good employees of working inorganizations. It is the worldwide wants and requirement for enhancing the business activitiesand growth channel (Menasce, 2015). New advanced technology will help to drive the newfactor of production and achievement long term and short term goals for the business activities. BackgroundPresent research will be based on the topic “Impact of digital technology on businessactivity for that, Mark & Spencer will be taken into action. It is the well-known retailsupermarket that is dealing with many consumer products. Report will emphasize on theimportance of cloud computing that helps to store the huge data in one device. Although digitaltechnology can help to make fast communication process between customers and company.Transformation has changed the scenario of communication in current era. In spite of that,structure will also look upon the distribution level and their usefulness in business throughadvanced technologies (Chaffey, 2017). Overall, it brings new opportunities and storage systemof making the new advantageous results and growth. Researcher also collects information for thedata analysis by using different approaches and strategies in order to meet objectives of research.Besides, it also presents the major growth oriented process in order to meet needs of theorganization. 1
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LO 1P1. Discussing the aim and objectivesRationaleE-commerce represents a substantial opportunity for all the companies. Retail sector isthe highest and growth forming sector that takes higher advantageous growth from the use of e-commerce business (Grandon and Pearson, 2014). They also encourage system and overallperformance level that helps to encourage the business ideas and growth. E-commerce is rapidlygrowing day by day. Retail industry needs to deal with different customers and with differenttypes of business activities. For that, it also requires taking the big advantageous growth andchallenges. E-commerce is encouraging online shopping trend in between the business activitiesthat helps to take overall it brings the new advantageous growth and challenging factor. E-commerce creates the long lasting growth for business challengers and their lastingrelationship with company growing structures. Aim: “To determine the importance of E-Commerce and their impact on the businessfunctions.”Objectives:To identify the different functions of e-commerce systems in business activities To identify the challenges faced by company to measure e-commerce system To break down the effect of advanced innovation and influence E-commerce to M&Sbusiness function.To determine the importance of E-commerce innovation in different offices To recommend the new strategies and methods to implement the fast forwardtechnologies in growth of business.Research QuestionsQ1. What are the different functions of E-commerce in the business activities?Q2. How company get overcome from the challenges of E-commerce?Q3. What are the importance of E-commerce technologies in organisation? Significance of the study Present study will be covered the logical framework and long lasting effects of the E-commerce. This provides the better changes and most effective learning process for the2
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employees to enhance the learning performance (Molla and Licker, 2015). In present scenario inwhich presents the functions of E-commerce such as Online shopping, it is the most prominentexample of E-commerce system that impact on the nature of business growth. E-Commerce iswidely used in big retail stores where large number of customers are dealing with day to dayroutine activities. This process makes purchasing and selling flexible at low investing time on aparticular activity. E-commerce system do not need to rely on the physical location. They onlyneed to access of internet and smart devices for that. This study has been given new concept ortheory of new learning growth (Poon and Swatman, 2015). P2. Examining appropriate research methods and approaches to primary and secondary researchResearch study is sales promotion strategy that elaborate the sales amen companies.There are mainly two types of data collection methods i.e. primary and secondary. Primary datacollection method is conduct by the researcher specifically for a research assignment (PrimaryMarket Research Methods, 2018). Primary method of data collection has been used for collectingdata through respondents to analyze their observation and perception related to particular topic orsubject. This data is generally has created for new data analysis and generating new thoughts andperception. There are different methods of primary data such as observation, field trails,interviews, surveys, focus group etc (Joong-Kun Cho, Ozment and Sink, 2018). Through scholarcan easily take the best output results. It is the proprietary research which means data is collecteddirectly from the research subject. Present study will be taken primary research and secondaryresults both with the help of questionnaire and literature reviews respectively. Overall, process ofresearch has been conduct with the help of different strategies and approaches of data collection. 3
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Research PhilosophyResearch philosophy is the main discussing topic oriented work to make the perfectchannel of distribution. There are types of research philosophy such as positivism andinterpretivism (Archer and Yuan, 2014). Positivism is the highly structured and well-manneredresearch style. Besides, interpretivism is the method which measured the in-depth knowledge ofselected topic. Interpretivism method of research philosophy is useful to conduct researchmethod it also helps to collect data on the basis of facts and figures.Research approachIt is another most important element of research methodology which represents types ofapproaches like inductive and deductive research approach. Overall, it makes the proper processand implementing long lasting performance making task. Present study will be taken inductiveapproach to collect general information and data and create conceptual framework. Research strategiesResearch strategies will very much helpful for researcher to collect data on some specifictopic. This makes the proper implementing process that makes the proper implementationprocess and dealing long term resources and tools. This also helps to achieve the research4Illustration 1: Data collection modelSource: Primary Market Research Methods, 2018
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