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The Impact of Cosmetic Product Packaging on Consumer Behaviour

   

Added on  2020-10-23

8 Pages1858 Words68 Views
The impact of Cosmeticproduct packaging onConsumer Behaviour

Table of ContentsTittle.................................................................................................................................................1Chapter 1: INTRODUCTION.........................................................................................................11.1 Introduction............................................................................................................................11.2 Research Problem Statement.................................................................................................11.3 Research Aim and Objectives................................................................................................11.4 Research Questions................................................................................................................11.5 Research Hypothesis..............................................................................................................21.6 Significance of the Research.................................................................................................2Chapter 2: Literature Review...........................................................................................................22.1 Analysing cosmetic product packaging.................................................................................22.2 Evaluating the concept of consumer behaviour.....................................................................32.3 Identifying the impact of cosmetic product packaging on consumer behaviour...................32.4 Research conceptual Model...................................................................................................3Chapter 3: Research Methodology..................................................................................................43.1 Research Design....................................................................................................................43.2 Data collection method..........................................................................................................43.3 Data analysis techniques........................................................................................................43.4 Sustainable development goals..............................................................................................53.5 Project plan............................................................................................................................5REFERENCES................................................................................................................................6

Tittle“To analyse impact of Cosmetic product packaging on Consumer behaviour”Chapter 1: INTRODUCTION1.1 Introduction In current scenario, packaging has become an integral part of marketing mix as it isconsidered that it highly influences choices and preferences of customers. Packaging is theidentity of a product which can influence decision making of customers. Attractiveness ofpackaging of a product brings an illusion of high quality goods. This project is focused onexploring the impact of packaging of cosmetic products on consumer behaviour. Cosmetics are anecessity in today's world which includes beauty and care products. In this competitive market,in order to attain competitive advantage organisations adapts the strategy of effective packagingwhich highly influences choices and Behaviour of consumer (Gómez, Martín‐Consuegra andMolina, 2015).1.2 Research Problem StatementHow packaging of cosmetic products influences consumer behaviour?1.3 Research Aim and ObjectivesResearch Aims:Research aim is the overall goal which is the basis of whole research conduct. This is thesingle statement which is required to be achieved at end of the research project. Research aim ofthis project is mentioned as follows:“To analyse the impact of cosmetic product packaging on consumer behaviour.”Research Objectives:Research objectives are the purposes for which a research is conducted. These objectivesare multiple in number unlike aims. These objectives are the base of questions which of theresearch. Objectives of this investigation are mentioned as follows:To analyse cosmetic product packaging.To evaluate the concept of consumer behaviour.To identify the impact of cosmetic product packaging on consumer behaviour.1

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