The impact of COVID19 on Airbnb London reservations for 2020

The impact of COVID19 on Airbnb
London reservations for 2020
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EXECUTIVE SUMMARY
Main purpose of this research is to identify the impact of Covid 19 on business performance
and booking of Airbnb London during 2020. This is a main aim and achieved by researcher by
using different chapters. With the help of literature review, secondary data about the topic has
been gathered by researcher. This helped them in accomplishment of research aim and objectives
in successful manner. There are various types of research methodologies used by researcher for
attaining each objective successfully. These are positivism philosophy, deductive approach,
quantitative research, primary and secondary methods of data collection, questionnaire etc. These
methodologies helped researcher in accomplishment of all objectives effectively. Frequency
distribution analysis has been used for analysing quantitative data. Conclusion of this dissertation
is this research was successfully completed. Recommendation of this dissertation in to provided
ways for improving business performance during Covid 19.
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Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................7
What are the major challenges faced by Airbnb London during COVID-19?............................7
What are the ways for reducing all challenges associated with COVID-19 on reservations and
business performance of Airbnb London?...................................................................................8
What are the strategies that would be used by Airbnb London for their business performance
and booking?................................................................................................................................9
RESEARCH METHODOLOGY..................................................................................................11
RESULTS AND DISCUSSION....................................................................................................14
CONCLUSION..............................................................................................................................22
RECOMMENDATIONS...............................................................................................................23
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................25
Questionnaire.............................................................................................................................25
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INTRODUCTION
Overview of the topic
Covid 19 is a pending situation and today’s it has negative impact on an individual,
organisation an industry. During Covid 19, business faced the issue of sales, high employee
turnover, decreased customer base etc. All these issues have negative impact on business
performance of an organisation. Within a research, Airbnb London is a chosen organisation.
Company operates an online marketplace for lodging, mainly homestays for vacation rentals and
also tourism activities (Adamiak, 2020). There are certain platforms that will help customers in
accessing of Airbnb London i.e. mobile app, websites etc. Airbnb founded in 2008 by Brian
Chesky, Joe Gebbia and Nathan Blecharczyk and headquartered in San Francisco, California.
Company is specialising in providence of two types of services i.e. hospitality and lodging.
Company is well-known for its quality service but during Covid 19 company faced the issue of
sales that negatively impact on its booking and business performance. In this situation,
government announced the information about Lockdown and not one are able to go outside. This
reduced the customer base and sales that impact on business performance of Airbnb in negative
manner.
Research aim
Main aim of this research is “To identify the impact of Covid 19 on business performance
and booking of Airbnb London during 2020”
Research objectives
 To identify the major challenges faced by Airbnb London during Covid 19
 To determine the ways for reducing all challenges associated with Covid 19 on
reservations and business performance of Airbnb London
 To determine the strategies that would be used by Airbnb London for improving their
business performance and booking
Research questions
 What are the major challenges of Covid 19 on Airbnb London?
 What are the effective ways for reducing all challenges associated with Covid 19 on
reservations and business performance of Airbnb London?
 What are the main strategies that would be used by Airbnb London for improving their
business performance and booking?
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Rationale of the research
Main rationale behind selecting of this topic or research is to identify the major issues of
Covid 19 on booking of Airbnb London during 2020 (Bang Nong and Ha, 2021). Covid 19
situation negatively impacted on business performance by decreasing sales, reducing customer
base, decreasing business performance etc. This research is important at personal and
professional level. This research helps investigator by increasing their research skills such as data
collection, presentation etc. This is a personal benefit of current research on investigator. At
professional level, this research improves students’ knowledge regarding the effects of Covid on
business. Therefore, this research is highly significant at personal and professional level.
Resources and action plan
Resources
There are various resources that are required by researcher for current research in
systematic manner. These are travel cost, communication, time, stationery etc. These are main
resources that are required by researcher for doing each activity of the study in successful
manner.
Action plan
It is important for researcher to do planning about the completion of research in how
many time. For this, Gantt chart will be applied by researcher. This is a time management tool
and helps investigator in completing of each activity of the project in allotted time period. This
chart includes different activities along with their starting and ending data (Boros, Dudás and
Kovalcsik, 2020). Therefore, Gantt chart of the present report is stated as below in graphical
way:
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