The Impact of Digital Technology on Business Activity
13 Pages4053 Words119 Views
Added on 2020-11-12
The Impact of Digital Technology on Business Activity
Added on 2020-11-12
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Research Proposal
Table of ContentsTITLE : ...........................................................................................................................................1CHAPTER 1: INTRODUCTION ...................................................................................................11.1 Overview of the Research................................................................................................11.2 Background of the Research.............................................................................................11.3 Significance of the Research............................................................................................21.4 Research Aim...................................................................................................................21.5 Research Objectives.........................................................................................................21.6 Research Questions..........................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Influence of modern techniques on company's performance...........................................42.2 Relationship between digital technology and in growth of a company...........................42.3 Drawbacks of implementing digital technology at workplace........................................5CHAPTER 3: RESEACH METHODOLOGY ...............................................................................63.1 Types of investigation......................................................................................................63.2 Research design................................................................................................................63.3 Research philosophy.........................................................................................................63.4 Research approaches........................................................................................................63.5 Data Sampling..................................................................................................................73.6 Data Collection.................................................................................................................73.7 Ethical Consideration.......................................................................................................7REFERENCES................................................................................................................................9
TITLE : “The impact of digital technology on business activity”. A Case study on Brainlabs. CHAPTER 1: INTRODUCTION1.1 Overview of the ResearchWith the change in course of time, an increase in new and innovative technology hasbeen raised and it is helping organisation in gaining effective results. Therefore, digitaltechnology plays an important role in growing the business in forward direction whether theorganisation run their firm in small, medium or large (Hill, Betts and Gardner, 2015). In thispresent scenario, most of the company utilises these technologies for getting better results. Incontext with people, new tools and technology are making their lives more easier andcomfortable. On the other than this, it is providing competitive advancement to most of theorganisation and as a result they are having superior position as compared to others. This isenabling the companies in producing goods as per the needs and wants of customers so that theycan satisfy the demands of clients. Digital technology has a huge impact on business operationswhether it is negative or positive. Now a days, technologies are used for promoting theiractivities, making proper strategies and policies.Apart from this, in era of digitalisation internet offers various opportunities to businessassociations that reduces costs through digitalising working activities. It also provides an accessto reach global market as well as supports customers they can obtain information for a specificproduct and at the same time they can also compare prices. Digitalisation also facilitates theprocess of marketing of products and services with an aim of reaching large group of customersin a certain time period. Brainlabs is the chosen organisation for this research project and thecompany deals in online advertising campaign. Therefore, there main motive is to modify thefuture of digital advertising. In this relation, the firm uses various digital tools, like – socialmedia sites, e-mail, content marketing, cloud technology, online public relations, search engineoptimisation etc. Adoption of these tools and techniques helps businesses in respect of improvingtheir functions and processes, it results firm will easily gain high competitive edge in a certaintime period. 1
1.2 Background of the ResearchIn recent times digital technology plays a vital role in performing the tasks in an effectivemanner. Henceforth, it help their organisation in expanding their business in other places too sothat customers can avail their services and facilities. Brainlabs is a small firm and its main focusis on providing services to its customers. Therefore, before implementing any new policies theyfirstly analyse the whole market so that they can provide facilities as per the needs and demandsof consumers (Leeflang and et. al., 2014). Company is new into market and it was established inthe year 2016 in London, United Kingdom. In this organisation nearly 132 staff members and itsearning £35,000+ with a turn over of 5%. therefore, they are helping most of the organisationwho are new to the market by helping them in advertising their brand through different sources. Furthermore, the present research is based upon the impact of digitalisation on growthand success of small business units. It describes that how small firms can implement new andinnovative technologies for accomplishing their goals and objectives and improve performancelevel of entity. In this manner, a literature review will be made that consists viewpoints oropinion of different authors who have made studies on the same area of concern. Apart from this,various research methods are also going to define later so as to chose the best method amongthem. 1.3 Significance of the ResearchThe research is conducted in order to know the implication of digital technology on smallor medium firms. Therefore, it will throw light on latest tools and technologies that has beenimplemented by the organisation so that they can get maximum benefits. Thus, it helps anorganisation in resolving their problem in a better manner. Apart from this, Brainlabs is usingthese new tools and technologies for providing proper training activities so that employees canenhance their skills and knowledge, it can be very helpful in future proceedings. Therefore, forestablishing the business more effectively; company is implementing new and fresh innovativeideas as a result it is providing them in important the sales and productivity. 1.4 Research AimThis is considered as the most essential part of any research project as it assists theresearcher to improve their skills and knowledge in relevant field. It is significant in nature andthe fundamental aim of this is to analyse the different role of digital technology along with itsimpact on small and medium size organisation (Lewis and Westlund, 2015). Therefore,2
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