The impact of digital technology in supporting small business growth and innovation at M&S.

Everything is in the attached document

Findings and
recommendation

Research Methodologies
Research approach- deductive approach
Research Design- Descriptive design
Research Philosophy- Interpretivism
Sampling- Simple random sampling
Data Collection- Primary sources and secondary sources
Data Analysis- Qualitative

Theme 1 In implementation of digital
technology all elements are required in
business
1
12
2
16
Creativity
Flexibility
Economic competence
Management competence
All the above

Theme 2: Digital technology
implementation in business makes a
better position in the market.
2
14
22
High business growth
Better position in market
Financial growth
All the above

Theme 3 Main issue in the
implementation of digital technology is
lack of money
3
15
2
Lack of time
Lack of money
Risk to invest money

Theme 4 People are agree with
implementation of advance technology to
make high growth in Marks and Spencer
Yes
No
Cannot say
0 2 4 6 8 10 12 14 16 18
17
2
1
Frequency

Theme 5 In the selected business
employees are strongly agreed with
implementation of digital technology
15
1
2
1
1
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 6 Improvement in goods and
services generally helps to make effective
growth in small business
Increasing discount
Improvement in goods and services
Reducing cost of operations
All the above
0
2
4
6
8
10
12
14
16
2
16
1 1
Frequency

Theme 7 Employees are agreed to make high
growth in Marks and Spencer with
implementation of digital technology
17
2
1
Yes
No
Cannot say

Recommendations
Find ways to cut the cost
Resolve issue and improve the weak spots
Maintain relationship with customers

THANK YOU