The Impact of Digital Technological Change on Business Activity

THE IMPACT OF DIGITAL
TECHNOLOGY ON
BUSINESS ACTIVITY

Table of Contents
TITLE..............................................................................................................................................1
P1 Devising aims and objective of project.............................................................................1
Rationale of research..............................................................................................................1
Aim ........................................................................................................................................1
Objectives: .............................................................................................................................1
P2 Producing project management plan which incorporates costs, scope, time and quality. 2
M1...........................................................................................................................................5
P3 Producing work breakdown structure and Gantt chart......................................................7
P4 Small scale research by applying appropriate research method Secondary analysis .......8
Literature Review...................................................................................................................8
M2.........................................................................................................................................17
P5 Analysing research data using appropriate tools and techniques....................................17
P6 Recommendations and their conclusion..........................................................................20
M5.........................................................................................................................................22
P7 Reflection .......................................................................................................................22
M4.........................................................................................................................................23
REFERENCES..............................................................................................................................24

TITLE
“Impact of digital-technology in business activity”
P1 Devising aims and objective of project
Organizations all around the world focus on increasing their performance, sales and
profitability. This enhancement can be achieved by implementing various effective strategies
which can assist them to perform each and every business activity in the best possible way.
Digital technology is used by companies so that they can deliver high quality products and
services to the customers. However, it is essential that all the employees perform their roles and
responsibilities appropriately (Naslund, 2017). In order to achieve effectiveness and efficiency
the employees needs to adopt digital-technologies in a most suitable manner. The present report
is in context to analyzing impact of digital technology of business activity of Aldi, UK. This
research study will cover the following aims and objectives -
Rationale of research
It needs appropriate reasons to choose a topic for any research project or study, there are
various reasons that have motivated me to choose this particular topic - “ Impact of digital
technology on business activities”. The main reason to select this topic is my interest in business
and business activities. I have desire to have a successful business which needs effective
knowledge with respect to application of innovative strategies and techniques. In addition to this,
digital technology is a most emerging element that is influencing most of the business activities
in an organisation to improve its performance and profitability. Furthermore, I need to develop a
good understanding of digitization technologies in business or organizations.
Aim
: “To identify the impact of digital technology all various functions of a business: A study on
Aldi, UK”
Objectives:
 To analyze the relationship between digital technology and functions of Aldi
 To determine the concept of digital technology with regards to business activities.
 To identify the strategies to implement digital technology in various functions of Aldi
 To recommend strategies to enhance performance of various functions performed in Aldi,
UK.
Research Questionnaire:
1

1. What is the concept of digital technology?
2. What is the relation between functions of business and digital technology?
3. What are the strategies used in implementing digital technologies in functions at Aldi?
P2 Producing project management plan which incorporates costs, scope, time and quality
Project management plan is the initial plan which is prepared by the researcher before
embarking on the project (Baumann and Metabeauty Inc, 2016). It must be constructed in
effective and efficient manner which helps the researcher to carry out each and every activity
which are associated with the project effectively and efficiently. The project management plan of
present research project is described with the help of Gantt Chart and network diagram
describing the critical activity of project. In this context the project management plan is
formulated below:
WBS Task Name Duration Start Finish Predecessors
1 Determining title of project 5 days Fri
6/1/18
Thu
6/7/18
2 Constructing statement of problem 5 days Fri
6/1/18
Thu
6/7/18
3 Establishing deadlines for sorting
research resources 15 days Fri
6/8/18
Thu
6/28/18 1
4 Literature review 10 days Tue
6/19/18
Mon
7/2/18 2
5 Selecting techniques for research 5 days Tue
7/3/18
Mon
7/9/18 3
6 Calculating costs 5 days Tue
7/10/18
Mon
7/16/18 4
7 Collection of data 25 days Tue
7/17/18
Mon
8/20/18 5
8 Analysing data 10 days Mon
7/23/18
Fri
8/3/18 5,6
9 Interpretation and evaluation of data 10 days Tue Mon 6,7
2

8/21/18 9/3/18
10 Generating findings and results 5 days Tue
9/4/18
Mon
9/10/18 7,8
11 demonstrating conclusion and
recommendations 5 days Tue
9/11/18
Mon
9/17/18 9
12 Documenting results 2 days Wed
9/19/18
Thu
9/20/18 10
13 Submission of report 1 day Fri
9/21/18
Fri
9/21/18 11
 Project Scope: After the completion of the project, researcher will be able to identify the
influence of digital technologies on the daily business operations of Aldi. Researcher will
be able to analyse the relationship between digital technology and functions of Aldi
(Warner, 2017). He or she will further able to determine the concept of digital technology
with regards to business activities. Researcher will able to identify the strategies to
implement digital technology in various functions of Aldi and eventually he or she will
able to recommend strategies to enhance performance of various functions performed in
Aldi, UK. Project Time: The estimated time for accomplishing the aim and objectives of the
research is 3 months. Researcher will be able to complete research and present it for final
submission on 21 September 2018. Project Quality: Researcher will ensure that quality resources and materials will be used
in carrying out the research study. Project quality aid in enhancing the effectiveness in
research study and thus, researcher will focus on the quality of research especially on
literature review part. Project Resources: Project resources must be described specifically and efficiently. In
the present research study, to carry out research at Aldi, questionnaire research resource
will be used by researcher (Nambisan, 2017). For analysing secondary data and literature
review, books journals, internet articles and relevant websites will be explored.
3

 Communication: researcher will communicate to various stakeholder of research.
Researcher will communicate to managers to whom the questionnaires will be provided.
Researcher will communicate to tutor for feedbacks and will communicate to other
parties of research study such as friends and employees at Aldi. Project Risk: The major risk in the research will be the process of collection of data and
minimum risk will be determining the project scope and setting deadlines.
Project Budget
The total budget for research study estimated to £5000. The allocation is described
below:
Task Budget in £
Determining title of project 100
Constructing statement of problem 400
Establishing deadlines for sorting research
resources 600
Literature review 2000
Selecting techniques for research 100
Calculating costs 200
Collection of data 1000
Analysing data 100
Interpretation and evaluation of data 200
Generating findings and results 100
demonstrating conclusion and
recommendations 100
Documenting results 50
Submission of report 50
Total 5000
The phases of project management plan are discussed below
 Executing- After undertaking chief has done the orchestrating about what and how it is to
be proficient then it is a perfect chance to put the game plan, all things considered.
4

Execution of the game plan is the hardest errand which is to be perform by the head as
they need to realize the game plan and form every one of the partners as showed by said
outline.
 Controlling-then this movement come in wander orchestrating top measure and control
the sufficiency of masterminding and after that take healing exercises. This help the
director to diminish down the cost of working and by this they can in future help the
association in making a comparative game plan yet again.
 Shutting this is done to close down the endeavour or this is the fulfilment reason for any
course of action (Shaikh, 2018). As each one of the exercises which are started they
continue going for a particular period only and after that after they all touch base at an
end.
 All such kind of factor is help to increase current market network as well as different
factor, which is beneficial for long time period. Shutting this is done to close down the endeavour or this is the fulfilment reason for any
course of action . As each one of the exercises which are started they continue going for a
particular period only and after that after they all touch base at an end.
M1
In project management plan is focus on different factor, which is helpful in overall
planning and increase carrying into action level. Undertaking organization is the formal and
embraced record used as a piece of managing wander execution and diverse files which are
required to describe, consolidate, prepare and a short time later encourage all the masterminding
works out. The assignment organization orchestrate that channels the particular key segment
which will realize the objective in deliberate way (Nambisan, 2017). Undertaking organization
process is the long way technique which will consolidate all methods which are to be noted
down. There are 5 organizes in this which are wandered beginning and begin; definition and
masterminding; dispatch and execution; execution and control and close. This is said in the
above portion. This is basic as this will tell the director what are the things which ought to be
consolidated and what are to be disallowed. This will separate whole wander and the enabling to
achieve point and objectives of undertaking.
5

Undertaking organization process there are a couple of stages which ought to be followed
in this system:
Arranging toward the start of any wander the essential work is to configuration out all the
possible outcomes with the objective that it is definitely not hard to do and manage the work
viably. This orchestrating is done by the head of the endeavour and need to make an essential
course of action with the objective that it is less requesting to accomplish the objectives of
affiliation.
This is the most fundamental bit of any assignment director as without doing the most
ideal orchestrating the affiliation won't have the ability to association perform in the engaged
condition.
 Executing- After undertaking chief has done the orchestrating about what and how it is to
be proficient then it is a perfect chance to put the game plan, all things considered.
Execution of the game plan is the hardest errand which is to be perform by the head as
they need to realize the game plan and form every one of the partners as showed by said
outline.
 Controlling-then this movement come in wander orchestrating top measure and control
the sufficiency of masterminding and after that take healing exercises. This help the
director to diminish down the cost of working and by this they can in future help the
association in making a compare. In project management plan is focus on different
factor, which is helpful in overall planning and increase carrying into action level.
Undertaking organization is the formal and embraced record used as a piece of managing
wander execution and diverse files which are required to describe, consolidate, prepare
and a short time later encourage all the masterminding works out. The assignment
organization orchestrate that channels the particular key segment which will realize the
objective in deliberate way. Undertaking organization process is the long way technique
which will consolidate all methods which are to be noted down (Fairburn and Patel,
2017). There are 5 organizes in this which are wandered beginning and begin; definition
and masterminding; dispatch and execution; execution and control and close. This is said
in the above portion. This is basic as this will tell the director what are the things which
ought to be consolidated and what are to be disallowed. This will separate whole wander
and the enabling to achieve point and objectives of undertaking.
6

 Undertaking organization process there are a couple of stages which ought to be
followed in this system:
 Arranging toward the start of any wander the essential work is to configuration out all the
possible outcomes with the objective that it is definitely not hard to do and manage the
work viably (Warner, 2017). This orchestrating is done by the head of the endeavour and
need to make an essential course of action with the objective that it is less requesting to
accomplish the objectives of affiliation.
 This is the most fundamental bit of any assignment director as without doing the
most ideal orchestrating the affiliation won't have the ability to association perform in the
engaged condition.
All such kind of factor is help to increase current market network as well as different factor,
which is beneficial for long time period.
P3 Producing work breakdown structure and Gantt chart
The Gantt Chart for each project activity is provided below:
7

The network diagram showing critical path is mentioned below:
The work breakdown structure of the project is displayed below:
8

P4 Small scale research by applying appropriate research method Secondary analysis
Literature Review
According to Wu, (2014) digital technologies refer to those technologies that generate, store and
process data in digital form using binary codes. These digital technologies work on mobile
phones, computers, laptops and other electronic tools. Digital technology is in midst of
significant period of transformation, reaching its fourth wave of evolution. Digital technology is
in midst of significant period of transformation, reaching its fourth wave of evolution. As per
Shaikh, (2018) the first wave of digital technology was witnessed with the introduction of
internet which gives variety access to information. The second wave was the evolution of mobile
internet which transforms the perception of individuals as well as organisation. Mobile phones
have been transformed to smart phones where users can access to all the necessary information
effectively and efficiently. The third wave of digital technology is the present day application of
Internet of Things (IOT) where electronic equipment are embedded with tiny sensors and
connected with virtual devices. Lazaroiu, (2015) said that digital technologies help the
organisations in enhancing the overall quality of work. From marketing to managing human
resources and from procurement to supply chain management, these digital technologies assist in
9

managing the tasks more precisely and efficiently. With the use of technologies, management is
able to promulgate the productivity and profitability of the organisation. Fairburn and Patel,
(2017) argued that digital technologies indeed outshine the traditional methods of doing business
but it also impacts negatively on employees and business organisations. Now, machines are
replacing men which affects the employment rate of country. Organisations prefers to invest
more in digital technologies in order to enhance the efficiencies which affects directly on
employees.
Baumann and Metabeauty Inc, (2016) said that digital marketing indeed helps in
establishing effective relationship between firm and its operations. It helps in reducing the
manual efforts of the organisation and also assist in attain their desired goals and objectives in
mos effective and efficient manner. Facer Jr, Inoug and Zigarmi, (2014) said that digital
technologies includes cloud computing, artificial intelligence, social media marketing, etc. which
helps the management of business organisation in order to accomplishing their set targets and
goals. Digital technologies are implemented by the organisation to gain competitive advantages.
Organizations all around the world focus on increasing their performance, sales and profitability.
This enhancement can be achieved by implementing various effective strategies which can assist
them to perform each and every business activity in the best possible way. Digital technology is
used by companies so that they can deliver high quality products and services to the customers.
To determine the concept of digital technology with regards to business activities.
Velten and Lashley, (2018) said that concept of digital technology starts in mid twentieth
century. In this technology it includes all kind of electronic devices and applications that is use in
to convert information into binary codes. By using this technology there are many sectors
improve and grown up such as communication satellites, personal computers, traffic light.
Digital technology is too much important in every businesses. Certo, (2018) said that use of this
technology can not affect the size of the businesses. It has both benefits like intangible and
tangible which is helpful for make money in business and earn more advantages in competitive
market. There are some effect of this technology that are on infrastructure, culture, efficiency
and relationship of an organization. There are many benefits by using this, such as : this
technique is more useful in making proper with the customers. Lau and Roopnarain, (2014) said
that a business use this technique and maintain communication with their existing customers and
also attract more customer. This is more beneficial for that company. This is use for better
10

understanding about the resources and know about need of cash flow. It helps in organization's
warehouse management so that a production and manufacturing company manage their storage
and they can reduce their holding cost of inventory. Shields and et.al., (2015) elaborated that this
is also used in making better relations with in a team dynamic and whole management. This is
often help to workers to put their various backgrounds aside. In modern era every businesses
needs to secure their data's and information related to employees, customers, revenue, sales etc.
This technology help to protect them and also provide proper safety. In other words it helps to
businesses to secure and keep their innovative ideas away from their competitors. There are also
an opportunities regards to research and development and it is the big advantage.
In modern days, there are various new technologies use organization for business process
and their operation. Digital technology is very important for business activity. This is very
essential part of every organization with the help of this technology, it increasing their values in
market. Most of the organization is used digital technology for marketing purpose. They are
promoting their product in market. It is the best way to promoting their product in market and
increasing their profitability and productivity. Digital marketing is very essential for building
effectiveness and efficiency in the business functions or operations.
In addition to primary research analysis, another research tool which can be used in the
research project is secondary research analysis. Digital technologies embracing various terms,
such as computers, data- and communication technology (ICT), learning management systems
(LMS) and digital media for example, wikis, blogs, social media and pod-casts. Software is often
affiliated to the utilization of digital technologies as well. The review consists studies researching
different digital technology instruments and terms, such as filters for examining the difficulty of
consumption and utilization. The various functions and departments within Aldi apply digital
technologies in order to increase their necromancer and profitability (Fairburn and Patel, 2017).
It can identify that different functions in Aldi, such as marketing, production and other
operational activities can be improved with the use of Digital technology. According to various
researchers or investigators though it is costly and expensive for the organizations but it provides
a huge benefit to the business by increasing the efficiency of the business which further assist in
the accomplishment of high earnings and productiveness (Fairburn and Patel,2017). Hence, the
secondary analysis focuses on the outcome of the initial analysis in order to refine the outcomes
11

and results of the primary analysis. The primary analysis is done through questionnaire which are
presented below:
Questionnaire
Name:
Age:
Gender:
Q1. Does Aldi uses digital technologies in their daily business operations?
 Yes
 No
 Not Sure
Q2. What kind of digital technologies used by management of Aldi for enhancing their business
operations?
 Digital Marketing
 Digital inventory system
 Human Resource Information System
 Customer/Partnership Relationship management system
Q3. Is Aldi benefited by using digital technologies?
 Yes
 No
 Not Sure
Q4. Is customer satisfaction and loyalty increased after using digital technologies?
 Yes
 No
 Not Sure
Q5. What kind of benefits Aldi enjoyed after using digital technologies?
 More profits
 Increased customer satisfaction
 Improved employee's performance
 Competitive advantages
Q6. How would you recommend to the management for more improvement?
12

 More investment
 More training and development
 More research and analysis
 No recommendation
Data analysis
Theme 1: Aldi uses digital technologies in their daily business operations.
Q1. Does Aldi uses digital technologies in their daily business operations? Frequency
Yes 14
No 4
Not Sure 2
Interpretation: From the analysis of questionnaire, it was identified that 14 managers agreed with
this statement, 4 managers disagreed with the statement and 2 managers were not sure whether
management utilised digital tech in their daily business operations.
Theme 2: Digital Marketing and Customer/Partnership Relationship management system
digital technologies used by management of Aldi for enhancing their business operations.
Q2. What kind of digital technologies used by management of Aldi for Frequency
13
Yes No Not Sure
0
2
4
6
8
10
12
14
16
Frequency

enhancing their business operations?
Digital Marketing 6
Digital inventory system 5
Human Resource Information System 3
Customer/Partnership Relationship management system 6
Interpretation: From the analysis of questionnaire it was identified that 6 managers agreed with
digital marketing. 5 managers agreed with digital inventory system, 3 managers agreed with
HRIS and 6 managers agreed with Customer/Partnership Relationship management system.
Theme 3: Aldi benefited by using digital technologies.
Q3. Is Aldi benefited by using digital technologies? Frequency
Yes 15
No 4
Not Sure 1
14
Digital Marketing
Digital inventory system
Human Resource Information
System
Customer/Partnership
Relationship management
system

Interpretation: From the analysis of questionnaire, it was identified that 15 managers agreed with
the statement, 4 managers denied that no benefits has been acquired after using digital
technologies and 1 manager was not sure about this.
Theme 4: Customer satisfaction and loyalty increased after using digital technologies.
Q4. Is customer satisfaction and loyalty increased after using digital
technologies?
Frequency
Yes 13
No 3
Not Sure 4
15
Yes No Not Sure
0
2
4
6
8
10
12
14
16
Frequency

Interpretation: From the analysis of questionnaire it was identified that 13 managers agreed with
the statement, 3 managers disagreed that customer satisfaction and loyalty has not increased
after using digital technologies. 4 managers were not sure about the statement.
Theme 5: Increased customer satisfaction benefits Aldi enjoyed after using digital
technologies.
Q5. What kind of benefits Aldi enjoyed after using digital technologies? Frequency
More profits 4
Increased customer satisfaction 10
Improved employee's performance 3
Competitive advantages 3
16
Yes No Not Sure
0
2
4
6
8
10
12
14
Frequency

Interpretation: In the questionnaire survey, researcher asked the question regarding the benefits
scored by Aldi after using digital technologies. After analysis it was identified 4 managers
agreed on more profits, 10 managers agreed on increase customer satisfaction, 3 managers
agreed on improved employee's performance and 3 managers agreed on providing competitive
advantages.
Theme 6: More training and development is recommended to the management for more
improvement.
Q8. How would you recommend to the management for more improvement? Frequency
More investment 5
More training and development 10
More research and analysis 5
No recommendation 0
17
More profits
Increased customer
satisfaction
Improved employee's
performance
Competitive advantages

Interpretation: In the questionnaire survey, research asked for recommendations from managers
for more improvement of use of digital technologies in the organisation. In this context, 5
recommended to increase investment, 10 recommended for more training and development, 5
asked for more research and analysis.
M2
Qualitative: Qualitative assessment tool for evaluation involves tools such as inductive analysis
which can help researcher in evaluating the qualitative data associated with the research study.
Quantitative: The quantitative analysis is used for evaluating the numerical data associated with
the research. By using tools like SPSS, R, Pig, researcher can evaluate the numerical data
associated with the research.
P5 Analysing research data using appropriate tools and techniques
Beneath given are the examination philosophies that are connected with a specific end
goal to lead the exploration and in discovering fitting result: Research theory: These are the faith
in respect with examination and accumulation of data. There are four distinctive sorts of research
methods of insight like interpretivism, authenticity, positivism and sober mindedness. All these
have their own arrangement of advantages and hindrances. Among these, the exploration has
made utilization of both interpretivism and positivism. These are chosen in light of the fact that,
these empower to increase genuine information with the assistance of perception. All the more
18
More investment
More training and
development
More research and analysis
No recommendation

particularly, the part of specialists is constrained to understanding and assembling of data
through positivism. Then again, interpretivism empowers to interpret that components of the
investigation. Along these lines, Aldi can set out methodologies that can enhance the execution
level (Shaikh, 2018). It is essential for the examination to ensure that proper techniques or
strategies are connected with the goal that the exploration can be done in viable way. With this
regard, underneath given are the research philosophies that can be used for conducting effective
research –
1. Research philosophy: This is sufficiently useful to center around most reasonable sources
that will empower to assemble data for the examination. These are of two sorts which are
interpretivism and positivism. The examination will make utilization of both these
methods of insight as it empowers to center around the destinations and in social event
information according to its viewpoint.
2. Research design: it is thought to be the blue print that empowers to decide the well
ordered process that can be followed in the examination. Distinctive sorts of research
configuration incorporates clear, exploratory and test. Among these, examiner will make
utilization of graphic research as it centers around speculations and models that can be
connected (Saniee, 2017). These are sufficiently useful to create understanding about the
rational and consistent reconciliation for the different kind of related with the segments
that are included. These are of three kinds which are informative, enlightening and trial.
To lead the exploration is successful way, engaging examination is done. This is chosen
as it empowers to center around every one of the components that have caused the issue.
Aside from this, Aldi can recognize the issue is in connection with workers as they
confront trouble in setting up fitting preparing and improvement to them so they can put
on their full endeavors (Hallgren and et.al, 2017).
3. Research approach: There are two paths through which research can be displayed. One is
from general to particular and other one of particular to general. The researcher will
influence utilization of inductive approach in which data to will be displayed from
particular to general. It is vital that all the data that are exhibited by the specialist are
appropriately broke down and is justifiable to watchers. These are of two kind which are
inductive and deductive. Inductive approach is those that direct the exploration from
particular to general viewpoints. Then again, deductive are those examinations approach
19

in which general angle is secured and them particular data is incorporated. Among these
two, the specialist has made utilization of inductive approach as it has helped in
concentrating on the particular angles that are looked by Aldi and after that by and large
the data connection with the subject is secured.
4. Data collection: It is essential to assemble data and for this procedure there are two
technique through which this should be possible. Both essential and auxiliary strategies
are connected. Essential through survey and auxiliary with the assistance of books,
diaries, online sources, and so forth. To do the exploration in successful way, it is
imperative to have legitimate data so the examination discoveries should be possible. In
this specific circumstance, there are two technique included. These are essential and
auxiliary techniques. Essential are those that consist of information that are assembled
out of the blue. It incorporates devices like meeting, survey, perception, and so on. Then
again, auxiliary data is those that are as of now accumulated by some other scientist. It
incorporates instruments like books, diaries, online sources, and so on. The specialist
made utilization of both essential and optional strategies. Essential through survey and
auxiliary with the assistance of online sources, articles, and so forth (Warner, 2017).
5. Data analysis: This assist in making effective translation of the information that are
gathered from the side of respondents. At the point when this part is done, at that point it
turns out to be anything but difficult to set out most reasonable results according to the
examination theme. When accumulation of information is done, at that point it requires to
have appropriate investigation done as such that translation is conceivable. In this
specific situation, there are two strategies which are qualitative and quantitative
techniques. Among these two, the specialist has made utilization of qualitative strategy.
This is sufficiently useful to center around translating and investigation the reactions that
are given by tests. All the more particularly, topical investigation is connected as it
empowers to display data as table, outlines, diagrams, and so on. There are distinctive
inquiries that are incorporated and every one of the reaction that is given by the
administrators is successfully dissected and assessed.
6. There are numerous gatherings frame which data can be accumulated. In this unique
situation, it is critical that suitable strategy is chosen that can help in choosing most
fitting examples. It incorporates probabilistic and non probabilistic testing. Probabilistic
20

are those in which every one of the examples in the gatherings have square with
opportunities to being chosen. Then again, non-probabilistic are those in which scientist
will choose the example according to their inclinations. In this exploration non
probabilistic testing is being chosen. All the more particularly, 20 of the managers are
chosen as tests with the goal that the examination can be completed in suitable way
(AKPAN and et.al, 2017).
7. Ethical consideration: At the season of doing research there are different moral thought
which must be attempt to make inquire about more successful and effective. It is
obligation of the examiner to guarantee that all the perspective get satisfied and fulfilled.
Examiner need to give data to respondents identified with directing the overview. It is the
best approach to get substantial data identified with the chose theme from directors.
Alongside this, no respondent ought to be compelled to take an interest in the overview.
All the data gave by members should be kept private and ought not be uncovered before
others. There ought to be a legitimate framework in which all the data is kept securely
and secure. After the utilization of data, it ought to be demolished so that no, once can
abuse it. On the opposite side all the auxiliary data ought to be gathered from the
legitimate sources and appropriately referenced to make it dependable and substantial
(Nambisan, 2017).
8. Research limitation: There is different kind of restrictions which can be looked by the
specialist and it is fundamental to decrease them with legitimate thought to defeat it.
Specialist can confront constraint because of time. In whole examination there are
distinctive kinds of exercises that is required to be finished. In the event that
postponement is done in one movement then it prompts influence different exercises and
increment time and cost.
P6 Recommendations and their conclusion
In this research project, the technology has been used for the development and there are
so much importance in the research area. As per the above discussion, it can conclude that most
of the companies are used new technology because with the help of this modern technique, it is
very easy for the business (Lazaroiu, 2015). They can be important for the organization. It is
very helpful for the analysis the whole information of company and that would be very easy for
21

the marketing purpose. In different sector, modern technology are used for the profit and they
can be earn a lot of money in which it is reduced the complexity, increasing profit level etc.
ALDI is also used this technology for the growth of company because with the help of
this technique, it can easily manage the whole store in very effective manner. In business, there
are many difficult issues faced because of the poor management system, lack of money,
complexity many more but nowadays, time has to changed in which the business level is
increasing through the digital marketing. It can be used in every type of business field such as
hospital, education, human resources etc. some times, Small scale organisation are not using this
technology so that they face many problems regarding system issues and other in which they
cannot be innovation of other things for the ALDI development. The ALDI can be adopt many
things for the company development. There are some steps that are required for the development
and it can be applicable for the business process as followings:
Training of employee-
This is very important for the company to understand the requirement of company. ALDI
is provided the training program for the growth of employee and the organization can be
supported to their employee (Wu, 2014). They are conducting an effective type of program for
the development. The main objective of company to increasing their productivity. Every
company will provide training and development program because they would be enhance their
skills and knowledge. Training is also a part of learning to do learn a new thing in his life. This is
the best approach to improve the performance for the company.
Using mobile technology-
Mobile technology is very important in currently because they can be build a connection
between the employee and stakeholder. It can be important part of communication with the help
of this medium it can easily communicate with anyone. ALDI is used this technology that would
maintain the relationship between the management system. It is the best medium to coordinate
with other person (Facer Jr, Inoue and Zigarmi, 2014). This company is implementing the new
technologies so that they would be increase their importance in the daily basis.
Identification of correct technology-
It is important for organization to analysis the whole detail of management and it can be
identified the data that would be helpful for the ALDI. It can be determine the use of technology
in company while implementing the impact of technology. It is very essential part to analysing
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the role of technology in business process. It can be identified the correct technology for the
business process and this is most important thing to finding the correct approach for the business.
M5
The research methodologies used by the researcher are appropriate and precise as researcher was
able to attain the aim and objectives of the research study effectively and efficiently. The
recommendations provided by the researcher are based on thorough review and analysis. These
recommendations can be implemented by the management in order to enhance their productivity
and profitability.
P7 Reflection
It is very complicated part of any research areas when there are many objectives
represented on the basis of these techniques. They can be used many operations so that they
create a very effective research project (Baumann, Metabeauty, 2016.). I have to study about the
digital technology that would be play an important role in market because I analysing the whole
market strategies and can be identified the impact of digital technology in the organization. With
the help of this technology, it can be increased their profit level. ALDI is very popular retail
business in United Kingdom that can be added into the top most companies.
This technology is user-friendly and anyone can be used them. Most of the companies are
used them in very effective manner. For the research project, ALDI company is play an
important role for the business process. This firm are using this technology on their daily basis.
The modern trends of technology has been change according to the company benefits because
they are using this technology for the business process. I have knowledge about the digital
technology, so that it is very easy for me to used them and with the help of these techniques, I
can be planning for the research areas. It is very helpful for me. There are some guidelines to
follow the correct project in research field.
First of all, I have to analysis the whole information regarding the research area and can
be determine the actual methodologies are used in the project so that it would be easy for me to
understand the research field and identified the scope of these areas. The effective project are
always increased their values in market and then the special type of ideas and formulas are
helping to create a correct project. I can read so many paper related digital technology and it can
determine that it is important for the organization. Every areas, they can be useful for the
development such as education, retail and other business (Hanung, 2016). I have read many
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books and article related this technology and many questions are arises in mind, At last I
conclude that it is important part of daily life. It is used for the marketing purpose because ALDI
and other companies are used for the marketing purpose and they are putting their product on the
e-commerce and digital application. Most of the companies are using their own application and
the would be control their business.
At that time, I analysing the whole data related digital technology and many general issues are
faced in research areas. I can understand the main objective of research project and understand
the requirement in market and Afterwards, I have completed my case study on this technology so
that it can be successfully done this project.
M4
Project management is critical and challenging task. It must be constructed in effective
and efficient manner which helps the researcher to carry out each and every activity which are
associated with the project effectively and efficiently. I have to analysis the whole information
regarding the research area and can be determine the actual methodologies are used in the project
so that it would be easy for me to understand the research field and identified the scope of these
areas. The effective project are always increased their values in market and then the special type
of ideas and formulas are helping to create a correct project.
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REFERENCES
Books and Journals
AKPAN, C.S., 2017. The impact of the new communication technologies on the broadcast
industry. International Journal of Communication, 1(1).
Baumann, L.S., Metabeauty Inc, 2016. Comprehensive Skincare Treatment Plan To Change Skin
Type. U.S. Patent Application 15/155,945.
Certo, S.C., 2018. Supervision: Concepts and skill-building. McGraw-Hill Education.
Facer Jr, D.C., Inoue, N. and Zigarmi, D., 2014. Creation and initial validation of the motivation
beliefs inventory: Measuring leaders’ beliefs about employee motivation using four
motivation theories. Journal of Business Administration Research, 3(1), p.1.
Fairburn, C.G. and Patel, V., 2017. The impact of digital technology on psychological treatments
and their dissemination. Behaviour research and therapy, 88, pp.19-25.
Hallgren, K.A., Bauer, A.M. and Atkins, D.C., 2017. Digital technology and clinical decision
making in depression treatment: Current findings and future opportunities.Depression
and anxiety.
Hanung, H., 2016. DEVELOPING DIGITAL LEARNING MEDIA BASED ON RAMAYANA
MOVIE TO IMPROVE THE EIGHT GRADERS OF JUNIOR HIGH SCHOOL’S SKILLS
OF READING NARRATIVE TEXT (Doctoral dissertation, Universitas Negeri
Yogyakarta).
Lau, C.M. and Roopnarain, K., 2014. The effects of nonfinancial and financial measures on
employee motivation to participate in target setting. The British accounting review, 46(3),
pp.228-247.
Lazaroiu, G., 2015. Employee motivation and job performance. Linguistic and Philosophical
Investigations, 14, p.97.
Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6), pp.1029-1055.
Naslund, J.A., Aschbrenner, K.A., Araya, R., Marsch, L.A., Unützer, J., Patel, V. and Bartels,
S.J., 2017. Digital technology for treating and preventing mental disorders in low-
income and middle-income countries: a narrative review of the literature. The Lancet
Psychiatry, 4(6), pp.486-500.
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