Big Data & Business Model Innovation

This assignment delves into the transformative impact of big data on modern businesses. It examines how organizations leverage vast datasets to develop innovative business models, gain competitive advantages, and drive strategic decision-making. The analysis encompasses various aspects of big data, including its sources, applications, ethical considerations, and future trends in shaping the digital landscape.

THE IMPACT OF DIGITAL
TECHNOLOGY ON BUSINESS
ACTIVITY

Table of Contents
PART 1............................................................................................................................................3
P.1. Diverse clear aims and objectives for your project..............................................................3
PART 2............................................................................................................................................5
P.2. Produce a project management plan incorporating cost, scope, time, quality,
communication, risk and re curses..............................................................................................5
P.3. Produce a work breakdown structure and a Gantt chart to provide time frames and stages
for completion.............................................................................................................................6
P 4. Carry out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..................................................................8
PART 3..........................................................................................................................................19
P.5. Analyse the research and data using appropriate tools and techniques.............................19
P.6. Communication appropriate recommendations as a result of research and data analysis to
draw a valid and meaningful conclusions.................................................................................21
P.7. Reflect on the value of understanding the research to meet stated objectives and own
learning and performance..........................................................................................................22
REFERENCES..............................................................................................................................24

PART 1
P.1. Diverse clear aims and objectives for your project
Topic: how digital technology has transformed business activities, e.g. Chez Bruce
Background of the project:
In today's world, digital technology now has been made great impact on each sector
around the world. In case of UK, its corporate sector also being affected at great level by
utilising various tools and technologies of modern digital technology. It can be said that, with the
using of social media and mobile technology, it allows organisation to connect with various
business functions in industry, communicate, collaborate and build relationships on a global
scale in its specific sector (Barnes and Hunt, eds., 2013). In case of hospitality industry in UK,
variety of digital tools and mechanism are being utilised by various hotels and restaurant
business in the UK. In this investigation, the company has been chosen which is Chez Bruce is a
restaurant located in London, England. In modern time, it has been complied with digital
technology in its various business functions in market which enables it to getting engaged with
its existing customers in market in effective way. In this investigation, the project report will be
discussed about how digital technologies has transformed business activities in recent times on
business exercises, which enables firm to gaining competitive advantage and also raising its
productivity and profitability. Beside from it, project management plan would be incorporated
involving costs time, quality. Communication, risk and resources in the business which allows it
to proper implementation of projection in it. Several types of costs, risks and communication
systems are engaged with the projection of the restaurant which makes it more efficient to
implementation of projection on its business activities. Apart from it, the report will be reviewed
about work breakdown structure and a Gantt chart to provide time frames and stages for
completion of projection and summery elements of the project as well (Berman, 2012).
Furthermore, in this report, the small scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives in regard to digital
technology effectiveness on Chez Bruce business. In addition to this, report will define about to
analysis of research and data using questionnaire tools and appropriate recommendation will be
provided towards the restaurant in respect to improving quality of business functioning by

utilising digital technologies at workplace. After overall research stage in the final stage of the
study, appropriate reflection will be undertaken by researcher to meet stated objectives and own
learning and performance while researching about effectiveness of digital technologies upon
Chez Bruce restaurant firm. Thus, it can be said, the all crucial part of digital technologies has
transformed on business objectives by using various tools of social media and mobile
technologies enable restaurant to connect, communicate, collaborate and built relationships on
global scale of hospitality industry in UK.
The major aims of the project:
 To examine the effectiveness of digital technologies upon Chez Bruce restaurant's
business functions.
 To identify most of the social media tools which is highly used by company in order to
promoting their attractive product and services (Bollier and Firestone, 2010).
 To know about how digital technologies has transformed Chez Bruce business exercises. To know about how social media and mobile technologies enable restaurant to
communicate, collaborate and build relationships with other top restaurant in respect to
increasing its profitability and productivity.
The major objective of the project:
 What is the effectiveness of digital technologies upon Chez Bruce functions'.
 What is the influences of social media and mobile technologies upon business to connect,
communicate, collaborate and build relationships on a global scale. What is the key social media sites and tools which assist its manager to increasing in
profitability and productivity of the firm (Brynjolfsson and McAfee, 2012).
Research questions:
 What is the prime benefits of using technologies for Chez Bruce restaurant?
 Which types of social media tools are being used by business managers?
 What is position has been gained by the restaurant by using social media tools?
PART 2
P.2. Produce a project management plan incorporating cost, scope, time, quality, communication,
risk and recurses

P.3. Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion

P 4. Carry out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives
APPENDIX
People:
Age:
Gender:
QUESTIONNAIRE
Q.1. How many types of social media sites and mobile technologies using by Chez Bruce
restaurant?

( ) Yes
( ) No
( ) Not sure
Q.2. Is the social media marketing has been raised customer base of company?
( ) Yes
( ) No
( ) Not sure
Q.3. What types of advertising has been giving by the company on social media site?
( ) Yes
( ) No
( ) Not sure
Q.4. Is there all managers and workers are families with digital technological tools and
technique?
( ) Yes
( ) No
( ) Not sure
Q.5. Which social media website mostly used by Chez Bruce restaurant's managers?
( ) Yes
( ) No
( ) Not sure
Q.6. Is this technology assists its manager to functioning of various business function?
( ) Yes
( ) No
( ) Not sure
Q.7. Is the social media has been affected on business productivity and profitability?
( ) Yes
( ) No
( ) Not sure
Q.8. Is this current technology is sufficient for transforming business activities in proper way?
( ) Yes
( ) No

( ) Not sure
Q.9. How would you recommend companies to improve digital technology of the business?
( ) Highly satisfied
( ) Satisfied
( ) Neutral
( ) Unsatisfied
Theme: 1. How many types of social media sites and mobile technologies using by Chez Bruce
restaurant.
Q.1. How many types of social media sites and mobile technologies
using by Chez Bruce restaurant?
Frequency
Yes 8
No 4
Not sure 3
Yes No Not sure
0
1
2
3
4
5
6
7
8
9
8
4
3
Frequency

Interpretation: From the above analysis, by asking question by researcher to Chez Bruce
restaurant's manager about how many types of social media sites' ad mobile technologies using
by the firm at workplace. Out of 5 Respondent, researcher has received yes from 8 managers to
know about social media sites which is being used by its professionals. In addition to this, 4
managers has given answer No, which they do not know about which types of social media and
mobile technologies are being used by company's executives. Beside from it, out of 15, 3
respondent are not sure about which types of social media sites and mobile technologies are
being used in company in respect to functioning its various business activities.
Theme: 2.Is the social media marketing has been raised customer base of company.
Q.2. Is the social media marketing has been raised customer base of
company?
Frequency
Yes 7
No 3
Not sure 5
Yes No Not sure
0
1
2
3
4
5
6
7
8
7
3
5
Frequency

Interpretation: As per above table, in this part of question, researcher has asked question
to Chez Bruce restaurant's manager about s is the social media marketing has been raising
customer base of the company. Out of 15 respondent, the researcher has gained positive response
from 7 managers, who has been given yes for them. In addition to this, out of 15, 3 respondent
has given answer negatively about to social medial marketing effectiveness in increasing
customer base. Apart from it,5 respondent were not sure about to effectiveness on increment in
customer base with the assistance of social media market. So from this question researcher has
find out that, most of manager agree with positive influences of social media marketing by using
social sites and mobile applications.
Theme:3. What types of advertising has been giving by the company on social media site.
Q.3. What types of advertising has been giving by the company on
social media site?
Frequency
Yes 6
No 4
Not sure 5
6
4
5
Yes
No
Not sure

Interpretation: According to above table, the researcher has asked question which is
what types of advertising has been giving by the company in social media sited and out of 15
respondent, 6 managers has bee given positive response towards various kinds of advertising
which is being used by organisational manager. In addition to this, out of 15 respondent,4
respondent has been given negative response to researcher about advertise influences on the
promotion of firm's food products and services at social media platform. Apart from it, 5
managers were not sure about what types of advertising has been giving by the company on
them.
Theme: 4. Is there all managers and workers are families with digital technological tools and
technique.
Q.4. Is there all managers and workers are families with digital
technological tools and technique?
Frequency
Yes 6
No 5
Not sure 4
6
5
4
Yes
No
Not sure

Interpretation: from the above questionnaire, the researcher has asked question to the manager
of Chez Bruce restaurant about, there are all managers and workers are families with digital
technological tools and techniques at workplace. Out of 15 respondent, 6 managers has given
positive answer to researcher about effectively use of social media sires and mobile applications
to making communication with each other in firm. In addition to this, out of 15 respondent, 5
managers has given negative respondent about working with familiarness with digital
technologies such as social media marketing tools and mechanism. Beside from it. In all of them,
4 managers were not sure about all managers, who are properly using digital tools and mobile
technologies to getting engaged with each other at workplace.
Theme: 5.
Which social media website mostly used by Chez Bruce restaurant's managers.
Q.5. Which social media website mostly used by Chez Bruce
restaurant's managers?
Frequency
Yes 5
No 3
Not sure 7

Interpretation: From the research, the investigator has asked question to their respondents at
workplace about which social media website mostly used by Chez Bruce's marketing
professionals in respect to getting connected with each other. So out of 15 respondents, 5
respondent has given positive answer towards utilising of various types of social media sites such
as Facebook, Twitter, Instagram and you tube for promotion of its products. In addition to this, 3
respondents has given negative response towards knowing about which types of social media
website is being used by the corporation. Apart from it, out of 15, there were 7 respondent were
not sure about which types of social media tools and techniques being used by the company at
workplace.
Theme: 6. Is this t
Theme: 6. Is this teechnology assists its manager to functioning of various business function.
Q.6. Is this technology assists its manager to functioning of various
business function?
Frequency
Yes 5
No 6
5
3
7 Yes
No
Not sure

Not sure 4
Interpretation: From the above table and graph, a question has asked by researcher to their 15
selected managers in Chez Bruce restaurant about, is digital technologies is being used by
enterprise which is assisting of its manager to functioning of various business's operational and
management functions in firm. Out of 15, 5 respondent has given positive review about
assistance of modern digital technologies to functioning of their various business activities at
workplace. In addition to this, 6 respondent has given negative response about helping of digital
technologies to business's manager in case of completion of their various operational and
management task. Beside from it, 4 respondent were not sure about the digital technologies
which is being used by company's manager which is assisting them for working with
collaboratively at workplace.
Theme: 7. Is
Theme: 7. Is the social media has been affected on business productivity and profitability.
Q.7. Is the social media has been affected on business productivity and
profitability?
Frequency
Yes 5
Yes No Not sure
0
1
2
3
4
5
6
7
5
6
4
Frequency

No 4
Not sure 6
Interpretation: From the above analysis of data and graph, the researcher has asked
question to their 15 selected respondents in Chez Bruce restaurant which is, is the social media
has been affected on business productivity and profitability in market. Out of 15 managers of
restaurant. 5 respondent has given positive answer towards great impact of the latest digital
technologies regarding to increasing their sales in marketplace by getting communicated with
their existing customers at online platform. In addition to this, 4 respondent has given negative
answer about effectiveness of digital technologies in raising profitability of restaurant in UK.
Apart from it, out of 15 managers, 6 respondent were not sure about is social media tools and
digital technologies is giving any kinds of advantages to company in hospitality industry in the
nation.
Theme: 8. Is this current technology is sufficient for transforming business activities in proper
way.
Q.8. Is this current technology is sufficient for transforming business
activities in proper way?
Frequency
5
4
6
Yes
No
Not sure

Yes 6
No 5
Not sure 4
Interpretation: From the assessment of above table and graph, the researcher has asked
question about, is this current technologies is sufficient for transforming business activities in
proper way. Out of 15 selected organisation's managers, 6 has given positive response towards
sufficiency of current digital technologies for completion of various task of manager at
workplace in smart way. In addition to this, out of 15, 5 managers has given negative response
towards sufficient enough of current technology of Chez Bruce restaurant, which is using by its
managers at workplace. They want to implementation and modification on technological tools
and select another options to completion of their various important tasks. Beside form it, 4
managers of the firm were not sure about what kinds of digital technologies they must use for
transforming business exercises in proper way.
Theme: 9. How would you recommend companies to improve digital technology of the
business.
6
5
4
Yes
No
Not sure

Q.9. How would you recommend companies to improve digital
technology of the business?
Frequency
Highly satisfied 5
Satisfied 4
Neutral 3
Unsatisfied 3
Interpretation: From the above table and analysis of graph, the researcher has asked
questions to selected 15 managers of Chez Bruce restaurant's managers about how would you
recommend companies to improve their digital technologies of the business. Out of 15
respondents, 5 respondent has given positive response to researcher and they have recommended
company's top management to use of the latest technology in hospitality and food services in
order to working collaboratively and with effectiveness at workplace as well. Beside from it, 4
respondent were satisfied with acceptance of modern updated technologies at workplace in
respect to increase working potential of them. In addition to this, out of 15, 3 managers were
neutral and not in favour of adopting new technologies in restaurant. Apart from it, 3 were
unsatisfied for giving any kinds of recommendation on using of the latest innovative
technologies in terms of improving quality of business performance.
Highly satisfied Satisfied Neutral Unsatisfied
0
1
2
3
4
5
6
5
4
3 3
Frequency

PART 3
P.5. Analyse the research and data using appropriate tools and techniques
Research philosophy: It can be said that, research philosophy is a vast topic which
provides the researcher the important values regarding to making research in respective manner.
At master's level of the research, the researcher require to more discussion on philosophy of the
study (Edosomwan, Prakasan, Kouame, Watson and Seymour, 2011). In this research, the
positivism research philosophy has chosen by researcher in order to completion of their research
regarding to knowing about effectiveness of digital technology projection. In its essence,
positivism is based on the ideas that science is the only way to learn about the truth of research.
The research have aim to clear explain the prediction about future of digital technology
effectiveness on the business.
Research approach: In order to completion of research, researcher has been utilised the
inductive approach, also known in inductive reasoning, starts with the observations and theories
are proposed towards the end of the research process (El Sawy, O. A. and Pereira, F., 2013). In
this research, the researcher has selected the inductive approach which define that, no theories
and hypotheses would apply in the inductive studies at the beginning of the research a researcher
is free in respect to altering the direction for the study after the researcher process had
commenced.
Research design: In this research, the exploratory approach of research has applied by
researcher on find out the effectiveness of digital technologies upon Chez Bruce business
functions. As its implies, intends merely to explore the research questions and does not intend to
offer final and conclusive solutions to existing problems. This type of research is usually
conducted to study a problem that has not been clearly defined yet (Gantz and Reinsel, 2011).
The research design defines about determination of the nature of the problem, exploratory
research and with the assistance of this approach the researcher can easily understand of the
issues of Chez Bruce restaurant. This approach does not provide final conclusion to the
researcher in the analysis process. But with the help of them researcher can reach to varying
levels of depth of topic.
Research strategy: In this investigation, the researcher have selected the quantitative
approach of data collection regarding to assessment on their gathered data by using quantitative
method (Howard, 2010). It assists the researcher to measuring about level of occurrence on the

basis of numbers and calculations. It is all related about to the quantitative data regarding to the
report.
Research sampling: This is also one of the best approach which is being used by each
researcher in order to choosing a sample among populations for a wide rage of purposes. In this
method, each person are as a part of the sample which play critical contribution in respect to
provision of effective information about research. In this report, the researcher has selected 15
managers of Chez Bruce restaurant, who has chosen by researcher with the helping of using
random research method. They have provided the researcher crucial information regarding to
effectiveness of digital technologies upon transformation of business activities.
Data analysis: Data analysis is a quantitative study for the researcher which includes the
analysis and interpretation of figures and numbers and attempts to find rationale behind the
emergence of the main findings. In this report, the investigator has used data analysis of
information which has been gathered by using questionnaire, by asking question to selected
respondents (Hoyles and Lagrange, 2010).
Ethical consideration: Some ethical consideration has implementation by researcher
while research is being done. It can be said that, ethics are the norms or standards for conduct
that distinguish between right and wrong. It has been assistance to researcher to determine the
differences between acceptable and unacceptable behaviours. While asking question to
respondents, researcher has considered all ethical prospect at workplace while getting engaged
with manager of the company (Laudon and Laudon, 2011). In addition to this, researcher must
also adhere to ethical standards in respect to the public to support and believe in the research.
The researcher has showed the codes of ethics issues such as honesty, objectives, respect of
intellectual property and social responsibilities of researcher at workplace.
Research limitation: The researcher must take limitation into account while having
research in Chez Bruce firm. The researcher need to formation of research aims and objectuves
in proper way so that the level of focus of the study could be raised. While implementation of
data collection method, the researcher must need to take into account some critical consideration
to present with dignity with their respondents in the company.

P.6. Communication appropriate recommendations as a result of research and data analysis to
draw a valid and meaningful conclusions
Recommendations for Chez Bruce organisation in order to raising more effectiveness on
the business functionality in order to getting communicated with each other in the company to
completion of each work. It could be said that, varied types of technological tools and techniques
are existing in the market which is making great contribution in respect to making influences on
functionalities of Chez Bruce restaurant at various level. From the above analysis of data and
research on “ how digital technology has transformed Chez Bruce business activities in its
various level such as, operational, marketing Etc (Laudon and Laudon, 2015). IN case of using
of digital technologies by the restaurant manager, collected data shows that, the company is
using several types of social media networks and some essential mobile technologies which
allows business managers to connect, communicate, collaborate and build relationships on a
global level. Apart from it, its professionals can use of the latest digital technological tools and
techniques such as Facebook messenger, Instagram, YouTube by which they can promote their
products and services in the marketplace. There are numbers of social media technologies and
tools are working in the UK which is making great contribution to corporate sector to connect
with each employees with using digital services provided by various organisations.
In addition to this, WhatsApp is one of the most appropriate social media tools which is
using by most of the peoples of the country to making conversation with each other. It can be
stated that, Chez Bruce restaurant workforce can utilise of WhatsApp social media tools to
getting engaged with each other at workplace (Laudon and Laudon, 2016). This is one of the
better option which could be use of organisational managers in respect to improving quality of
performances of firm in industry. From the above data analysis of all 15 respondents, who is
management employees of Chez Bruce restaurant in UK. Most of them does not satisfy with
changing in its current digital technology of the business. Hence, It could be said that, Chez
Bruce professionals require utilising of effective modern social media tools as per updated
technologies and mobile applications which enables to the enterprise to transform their business
activities in better way.

P.7. Reflect on the value of understanding the research to meet stated objectives and own
learning and performance
Reflection of my learning: From the entire research on the top of influences of digital
technologies has transformed various business activities of Chez Bruce restaurant. From the
above analysis. The researcher has learnt that, various types of technological tools and
techniques are existing in the recent market which might be used by restaurant mangers.
However, from asking question to 15 respondents employees of the firm, some of them given
positive answer and some of them given negative answer (Minelli, Chambers and Dhiraj, 2012).
In addition to this, some manager were not sure in some points regarding digital technologies of
the firm. It could be said that, there are numbers of issues are facing by company concerning to
using of digital technologies in their restaurant business, so some of its top management team
require to conduct training and development session in respect to making familiar employees
with the latest technologies. From the above analysis, the researcher has learnt that, digital
technology such as social media tools and techniques might be used by its marketers to getting
engaged with organisational customers at online platform. In addition to this, the researcher has
learned that, the firm professionals require to utilisation of the latest technology and develop
mobile application of the restaurant, which assist them to receiving food and other
accommodation services from their loyal customer in market in easy way. It been seen that,
digital technology has made easy to restaurant employees to getting connected with each other at
workplace in respect to furnishing foods and beverages services. Apart from it, the researcher has
learnt that, from the above entire analysis, the researcher has meet to their stated objectives and
aims of learning and performance. It has been seen that, the order taking system and
management systems of the firm has been improved with the help of digital technological tools
such as data base management software, online website. Marketing on social media sites etc. all
these digital technological tools enables company professionals to making better connect with
their existing customers in industry and also working with collaboration to building relationships
with global scale (Mithas, Tafti and Mitchell, 2013). In case of UK, there are numbers of
hospitality companies are working in the nation and they are using social media marketing tools
to better connect, communicate, collaborate and building relationships with top brands and their
customers as well. Beside from it, the researcher has learnt form the investigation about, variety
of technological and social media websites are using by Chez Bruce's professionals in respect to

making collaboration with Top medium size of restaurant business in London and assist them to
provision of foods and hospitality services with effectiveness (Osterwalder and Pigneur, 2010).
Hence, it can be said, the researcher has learnt that, Chez Bruce organisation must comply with
social media networks and update it time to time in order to meeting their desired aims and
objectives of the business.

REFERENCES
Books and Journals
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DC: Aspen Institute, Communications and Society Program.
Brynjolfsson, E. and McAfee, A., 2012. Race against the machine: How the digital revolution is
accelerating innovation, driving productivity, and irreversibly transforming
employment and the economy. Brynjolfsson and McAfee.
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J. and Seymour, T., 2011. The history of
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El Sawy, O. A. and Pereira, F., 2013. Business modelling in the dynamic digital space: An
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Mithas, S., Tafti, A. and Mitchell, W., 2013. How a Firm's Competitive Environment and Digital
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