The Impact of Digital Technology on Business Activity Doc

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THE IMPACT OF DIGITALTECHNOLOGY ON BUSINESSACTIVITY
Table of ContentsPART 1............................................................................................................................................3P.1. Diverse clear aims and objectives for your project..............................................................3PART 2............................................................................................................................................5P.2. Produce a project management plan incorporating cost, scope, time, quality,communication, risk and re curses..............................................................................................5P.3. Produce a work breakdown structure and a Gantt chart to provide time frames and stagesfor completion.............................................................................................................................6P 4. Carry out small scale research by applying qualitative and quantitative research methodsappropriate for meeting project aims and objectives..................................................................8PART 3..........................................................................................................................................19P.5. Analyse the research and data using appropriate tools and techniques.............................19P.6. Communication appropriate recommendations as a result of research and data analysis todraw a valid and meaningful conclusions.................................................................................21P.7. Reflect on the value of understanding the research to meet stated objectives and ownlearning and performance..........................................................................................................22REFERENCES..............................................................................................................................24
PART 1P.1. Diverse clear aims and objectives for your projectTopic: how digital technology has transformed business activities, e.g. Chez BruceBackground of the project:In today's world, digital technology now has been made great impact on each sectoraround the world. In case of UK, its corporate sector also being affected at great level byutilising various tools and technologies of modern digital technology. It can be said that, with theusing of social media and mobile technology, it allows organisation to connect with variousbusiness functions in industry, communicate, collaborate and build relationships on a globalscale in its specific sector(Barnes and Hunt, eds.,2013). In case of hospitality industry in UK,variety of digital tools and mechanism are being utilised by various hotels and restaurantbusiness in the UK. In this investigation, the company has been chosen which is Chez Bruce is arestaurant located in London, England. In modern time, it has been complied with digitaltechnology in its various business functions in market which enables it to getting engaged withits existing customers in market in effective way. In this investigation, the project report will bediscussed about how digital technologies has transformed business activities in recent times onbusiness exercises, which enables firm to gaining competitive advantage and also raising itsproductivity and profitability. Beside from it, project management plan would be incorporatedinvolving costs time, quality. Communication, risk and resources in the business which allows itto proper implementation of projection in it. Several types of costs, risks and communicationsystems are engaged with the projection of the restaurant which makes it more efficient toimplementation of projection on its business activities. Apart from it, the report will be reviewedabout work breakdown structure and a Gantt chart to provide time frames and stages forcompletion of projection and summery elements of the project as well (Berman, 2012).Furthermore, in this report, the small scale research by applying qualitative and quantitativeresearch methods appropriate for meeting project aims and objectives in regard to digitaltechnology effectiveness on Chez Bruce business. In addition to this, report will define about toanalysis of research and data using questionnaire tools and appropriate recommendation will beprovided towards the restaurant in respect to improving quality of business functioning by
utilising digital technologies at workplace. After overall research stage in the final stage of thestudy, appropriate reflection will be undertaken by researcher to meet stated objectives and ownlearning and performance while researching about effectiveness of digital technologies uponChez Bruce restaurant firm. Thus, it can be said, the all crucial part of digital technologies hastransformed on business objectives by using various tools of social media and mobiletechnologies enable restaurant to connect, communicate, collaborate and built relationships onglobal scale of hospitality industry in UK.The major aims of the project:To examine the effectiveness of digital technologies upon Chez Bruce restaurant'sbusiness functions.To identify most of the social media tools which is highly used by company in order topromoting their attractive product and services (Bollier and Firestone, 2010).To know about how digital technologies has transformed Chez Bruce business exercises.To know about how social media and mobile technologies enable restaurant tocommunicate, collaborate and build relationships with other top restaurant in respect toincreasing its profitability and productivity.The major objective of the project:What is the effectiveness of digital technologies upon Chez Bruce functions'.What is the influences of social media and mobile technologies upon business to connect,communicate, collaborate and build relationships on a global scale.What is the key social media sites and tools which assist its manager to increasing inprofitability and productivity of the firm (Brynjolfsson and McAfee, 2012).Research questions:What is the prime benefits of using technologies for Chez Bruce restaurant?Which types of social media tools are being used by business managers?What is position has been gained by the restaurant by using social media tools?PART 2P.2. Produce a project management plan incorporating cost, scope, time, quality, communication,risk and recurses
P.3. Produce a work breakdown structure and a Gantt chart to provide time frames and stages forcompletion
P 4. Carry out small scale research by applying qualitative and quantitative research methodsappropriate for meeting project aims and objectivesAPPENDIXPeople:Age:Gender:QUESTIONNAIREQ.1. How many types of social media sites and mobile technologies using byChez Brucerestaurant?( ) Yes( ) No
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