The Impact of Digital Technology on Business Activity: A Case Study of Goodman Masson

This research project investigates the impact of digital technology on the operations and functions of Goodman Masson, a finance and recruitment company in the United Kingdom. The study utilizes both primary and secondary research methods to analyze the company's current use of digital technology, identify the benefits and challenges associated with its implementation, and provide recommendations for future improvement. The research explores the importance of digital technology in today's competitive market, examines the role of technology in Goodman Masson's operations, and analyzes the impact of digital technology on the company's activities and functioning. The study also considers the ethical implications of digital technology implementation and provides recommendations for overcoming limitations and maximizing the benefits of digital transformation.

Research project
1

Contents
Introduction........................................................................................................................................3
LO1 Conduct appropriate research methodology which integrates knowledge into the
research process..............................................................................................................................4
P1 Produce a research proposal that clearly defines a research question or
hypothesis, supported by a literature review........................................................................4
P2 In order to carry out the research, examine appropriate research methods and
conduct primary and secondary research..............................................................................8
M1 Evaluate the different the research approaches and methodology, and make
justifications for the choice of methods you have selected based on
philosophical/theoretical frameworks...................................................................................10
LO2.....................................................................................................................................................11
P3 Based on your chosen business research project, conduct primary and
secondary research using appropriate methods that take into account costs, access
and ethical issues.......................................................................................................................11
P4 Having collected your primary research, apply appropriate analytical tools to
analyse research findings and data.......................................................................................13
M2 Discuss the merits, limitations, and pitfalls of approaches to data collection and
analysis you used.......................................................................................................................14
D1 Critically evaluate the research methodologies and processes in the application
to a business research project of your choice to justify the chosen methods and
analysis.........................................................................................................................................15
LO3 Communicate the outcomes of a research project to identified stakeholders.......16
P5 Communicate the research outcomes in an appropriate manner for the intended
medium.........................................................................................................................................16
M3 Communicate the outcomes coherently and logically to the intended audience
demonstrating how outcomes meet the set research objectives you developed in
the research proposal...............................................................................................................25
D2 Critically evaluate the research outcomes and make valid, justified
recommendations.......................................................................................................................26
LO4 Reflect on the application of research methodologies and concepts......................27
P6 Reflect on the effectiveness of research methods you applied for meeting the
objectives of your chosen business research project......................................................27
P7 Evaluate alternative research methodologies and lessons you have learned in
view of the outcomes of your research project...................................................................28
M4 Critical reflection and insight that result in recommended actions for
improvements and future research considerations...........................................................29
D3 Demonstrate reflection and engagement in the resource process leading to
recommended actions for future improvement..................................................................30
Conclusion.......................................................................................................................................31
References.......................................................................................................................................32
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Introduction
In today’s time, every company faces huge competition that is required to be
understood and managed in a proper way to achieve set goals and objectives
effectively. With the help of digital technology, business organisations can easily
analysis issues and a problem which arises during business activities. The company
can easily operate its operations in the most appropriate manner by taking help of
digital technology. This project report is based on Goodman Masson which is finance
and Recruitment Company in the United Kingdom. This company has a huge
number of employees who assist in achieving set goals and high revenue in the
certain time period. Goodman Masson performs various business practices such as
Risk and Regulation, Change and transformation, Finance crime, Tax, IT etc to
enhance growth in the highly competitive business environment. This company leads
success by using digital technology in business operation and practices and reduce
production cost. Digital technology is a most important factor for the organisation
which enhances communication level, production, Build good relation on a global
level, drive innovation, distribution, storage etc in the marketplace. This project
reports analysis management of the company while implementing digital technology
in business practices. Apart from this, several recommendations have been made for
the growth and success of the company in the future.
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LO1 Conduct appropriate research methodology which integrates knowledge
into the research process.
P1 Produce a research proposal that clearly defines a research question or
hypothesis, supported by a literature review
Topic- The impact of digital technology on business activity.
Research background
Technology advancement at the present time has become the most important part to
grow and develop in the competitive world. The technological aspect is developing
on a continuous basis which is creating a situation which will be helping the company
to utilize several benefits and advantages. There is the various use of technologies
and it can be considered as one of the tools that can be used by the company to
make advancement and improvement of its working and actions. It is essential for
the companies at the recent time to use the emerging technologies as this will be
helping in attaining the market benefits and sustainability (Laudon and Laudon,
2015).
The Goodman Masson is the technology as well as finance recruitment company
carrying all its operations and functions in the UK. There are various offerings that
are been served by the company to its clients regarding professional services,
commercial and industries, public sector and NPO and banking and financial
services. It has been captured the large market share in the nation which is helping it
to lead in the UK market. The company is using several technologies in its activities
to obtain all the possible opportunity to get growth in the competitive world ( Laudon
and Laudon, 2015).
Aim
The aim of the research study is to understand the influence of using emerging
techniques in the operations and functions of the company.
Objectives
 To determine the importance and worth of digital technologies in the current
market situation.
 To identify the role of technology in Goodman Masson company.
 To determine the impact of digital technology on activities and functioning of
the business.
 To provide a recommendation to the company to introduce appropriate
strategies for overcoming any limitations.
Research questions
1. What is the vitality of digital technology used in the present era?
2. What role is being played by emerging techniques on the Goodman Masson
Company?
3. In what ways the technology is influencing company and its activities?
4. What strategies can company adopt to improve its present condition?
Research hypothesis
H0- The impact of the digital technology upon the operations and functioning of
Goodman Masson will be positive
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H1- The company will be facing adverse situation by using the technology.
Rationale of the study
What is the issue?
The issue is that in the market there is a regular and continuous change in the
technology which is affecting business activities in a very adverse way. There are
many organisations in the market which is facing the issue regarding sustainability
and growth. This is affecting business to get develop and to provide effective
services and products to the customers (Westerman, et. al., 2014).
Why is it an issue?
It is an issue as because the company is not applying the technological aspects of
the operations and activities which is leading to this situation. The management of
the company is also not as effective to meet the market needs henceforth, it is facing
the issues and problems in getting sustainability.
Why is it an issue at the present time?
It is an issue at the present time also as companies in the market is not considering
the changes and emerging technology which is very must opt so that it can be able
to meet the market requirements and needs.
Significance of the study
The research that is being performed will be helping the organisation to understand
the effectiveness of the technology at the present time and this will be assisting in
attaining several benefits and advantages to the company. Also, this study will be
providing various data and information which will be guiding the company to know all
the areas where it needs to improve and the part where it is having good command
(Westerman, et. al., 2014). The information that will get gathered n this will also very
helpful for the readers and the investigators to develop their skills and knowledge
regarding the particular topic. This will help the readers to know the significance and
importance of technology which they can use for their future perspectives.
Literature review
1. The significance of digital technology
According to Perrotta (2013), the digital technology is being used in a very consistent
manner by each and every individual at the present time. It can be seen that every
second person in the society is technologically advanced. The people are adopting
the latest innovations and changes that are taking place in the market. It is very
necessary for the people to get change as per the time and adopt the changing
trends.
In reference to Selwyn (2012), in a prolifically manner, the organisations are using
the emerging technologies so that they can be able to get the growth and
development opportunity. With the help of the latest and emerging trend in the
technology, the work and activities of the business get improved. The technology is
playing a vital role in the development of the company in the competitive world.
Along with that, the organisation will be able to enhance its productivity. The
employees of the firm will also get many benefits as they do not need to put lots of
efforts and hard work to do any activities if they will be using the digital technologies
in an effective and right manner.
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2. Role of technology in the company
As asserted by Block and Keller (2015), the digital technology is making all the work
of the company very easy and stress less. The operations and all the related
functions of the company will get performed on time without any delay. The role of
technology in the company is very important as it helps in developing and to improve
all those areas which were not effective. One of the major roles that are played by it
is to make the company reach its aims and objectives. With the help of this, the
company is effectively meeting common and the employee’s shared standards and
goals.
3. Impact of technology
In accordance to Shieh (2012), the technology is having a great impact upon the
activities and functions of the business. It is very necessary for the company to know
in what way the technology can be used so that it can be able to get benefits and
advantages. There are both positive as well as the negative impact that can face by
the company with the use of technology. It is very necessary for the company to use
the digital technologies in the best effective ways so that it can be able to manage all
its operations and functions appropriately. There is a negative impact as well when
the company is not using the technologies in the appropriate or the required manner.
The positive impact that company obtains is that it will be able to enhance its working
and can get developed in the market. But at the same time, inappropriate use of the
technologies will badly influence the company also the employees of the firm will
resist to the changes and technology implementation as they feel that they will be
losing their job through this change.
4. Strategies for development
In the viewpoint of Fukuda-Parr and Lopes (2013), the company can use several
strategies to overcome the issues and problems such as it can develop a training
program for the employees so that it can be able to motivate them to work
appropriately. With the help of this company will get effectively contribution of the
workforce. The leadership styles can also be used by the company where the
employees will get a proper guidance to use the digital technologies which will be
assisting the company to get proper support and coordination of the manpower. This
will also help in managing the conflicts and grievances among employees and
management.
Timeframe
The project has to be done within the required time henceforth a proper time
structure is needed to accomplish the aim of the study.
Action plan
Table1
Tasks Start date End date
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Proposing the research
topic
1.2.2018 1.2.2018
Setting the standards and
objectives
2.2.2018 2.2.2018
Carrying out secondary
research (with the help of
literature review)
3.2.2018 9.2.2018
Identifying suitable
research methodologies
10.2.2018 12.2.2018
Carrying out small-scale
research study
(questionnaire study)
13.2.2018 15.2.2018
Analysing the data 16.2.2018 22.2.2018
Concluding the
information
23.2.2018 24.2.2018
Recommendations 25.2.2018 25.2.2018
Submission of the work 26.2.2018 26.2.2018
Gantt chart
Figure 1: Gantt chart
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P2 In order to carry out the research, examine appropriate research methods
and conduct primary and secondary research
Management needs to conduct research for collecting relevant and appropriate data
related the impact of digital technology. With the help of research organisation can
easily access the current choices, reactions, and preferences of customers. It is
easier to identify issues so that organisation works accordingly to attain the better
result. There are various methods which are used by the management for gathering
appropriate data and information. Primary and secondary research is two market
research techniques through which management attain better result and outcomes
effectively.
Primary research: This research is done by management for analysing important
information which can be used to enhance the effectiveness of the functions,
products, and services. The researcher can collect data through primary research by
using both qualitative and quantitative methods of research. It is the very common
type of research that is used by mostly business organisation to analysis market
condition. The company can implement digital technology in business activities by
analysing preferences, needs, and choices of the customers (McCusker and
Gunaydin, 2015).
With the help of primary research, management gets to identify the answer to all
questions and also identify issues related to the business organisation. The company
has to spend lots of amount and time while conducting primary research to get a
specific answer to the questions. Goodman Masson can gain huge growth
opportunities and survive in highly competitive marketplace effectively. Primary
research is the best tool which enhances communication level with customers that
build a good relationship with customers.
There are so many methods which are used in primary research for collecting right
data to analyse the impact of digital technology. These are as follows:
 Questionnaires
 Survey
 Observation
 Focus group
Secondary research: It is that tool which is used by the organisation to analyse
important information and data through available multiple sources. It is not done by
the researcher by using various books, journals, newspapers, magazines, article etc.
For improving condition of business, organization management has to focus on
different data and information related to business activities. Management conduct
secondary research to gather important and relevant data through the internet,
government data, magazines, newspapers, and office data for reducing the chance
of loss as well as risk (Schwalbe, 2015).
This research takes less time and cost for analysing information and data for
improving business activities within the organisation. The researcher collects
different information through multiple sources to develop finding and conclusion.
There are two methods which are an internal source as well as external sources that
provide appropriate information for improving current products, services, and
functions of the organisation. In the internal sources, management collect data by
the balance sheet, Inventory records, profit and loss statements and sales figures.
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Whereas, in an external source, management evaluates competitor data,
government sources, internet, Universities, and colleges. With the help of external
source management easily gather information about outside business environment.
It is essential for the company to identify the impact of digital technology in the as
well as outside the organisation. By collecting proper information a company can
easily reduce the chance of failure and risk (Bernardi, 2013).
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M1 Evaluate the different the research approaches and methodology, and
make justifications for the choice of methods you have selected based on
philosophical/theoretical frameworks
There are various research approaches and methodology used by the researcher to
analyse the impact of digital technology within the organisation to enhance profit
margin and growth in the highly competitive marketplace. Also, this will support the
researcher in having a proper knowledge and understanding about various aspects
that can affect the process of research. There is qualitative and quantitative
methodology has been used by the researcher to collect appropriate information to
enhance productivity, profitability, function and services. Impact of digital technology
cans easily analyse through different kind of research and the researcher will be able
to gather useful information.
The quantitative methodology will support the company in gaining details related to
the topic in mathematical terms that will support the researcher in making the
judgement easy and quick. The method of quantitative will further support them in
making the easy comparison so that the analysis and interpretation can be made in
an enhanced manner. In addition, the researcher can have the advantage of
attaining a high level of reliability that ensures that the outcome obtained in the
research process can be trustworthy and the researcher can be able to make the
suitable decision for the further actions. Another methodology in this regard is
qualitative that provides the researcher with the subsidiary information that can act
as a useful tool in having a valuable outcome (Vaziri & Mohsenzadeh, 2012).
Qualitative methodology ensures that the researcher can obtain subjective
information that can support the researcher in having proper and viable information.
In addition, the researcher is able to explore new areas that can help the researcher
in the evaluation of various theories that can support the conduct of the research.
Further, the research involves many approaches that enable the researcher in
getting the proper knowledge of the impact of technology on the surroundings. The
researcher also makes a proper selection of the methods involved in the collection of
data that involves primary and secondary research.
Primary research enables the researcher in getting the fresh information and also
support in better and effective communication which further supports the researcher
in getting new opportunities through various methods such as questionnaire,
surveys, observations etc. Secondary research is also being used by the researcher
to gather valuable information from various sources such as magazines, journals,
articles etc. The researcher is required to have a proper knowledge and
understanding of all the approaches and methods so as to have proper conduct and
gain valuable information on the impact of the technology (Vaziri & Mohsenzadeh,
2012). The researcher should also work within a suitable framework in relation to the
choice of selection of the methodology and the approaches so as to have a proper
and valuable outcome.
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LO2
P3 Based on your chosen business research project, conduct primary and
secondary research using appropriate methods that take into account costs,
access and ethical issues
There are many sources that can support the process of research. For the purpose,
the process of research must be first clearly understood by the researcher so as to
ensure all the alternatives are gathered and the best and optimal selection can be
made. Therefore to ensure that the process of research be effective with the proper
collection of the data the researcher can consider the following two approaches that
is through primary and secondary research that can provide the researcher in
gaining valuable information.
Primary research enables the researcher to get first-hand information that can
support in having a proper evaluation of the aspects related to the impact of
technology. In addition, the primary research involves high cost as a lot of devotion is
required to be given by the researcher. However, the data collected through the
primary research ensures better reliability as the information is gathered personally
as such the correct and fair view or opinion is obtained. Further, the data collected
through primary source contains many ethical issues such as the matter of privacy
and confidentiality, false information through data, wrong or inappropriate methods of
data collection etc. All such issues are required to be observed and checked by the
researcher before collecting any kind of information.
Secondary research enables the researcher to gather the information from various
secondary sources such as magazines, journal, articles etc. Secondary research will
enable the researcher in getting vast and broad information (Tasić & Feruh, 2012).
The process of secondary is less time consuming and cost-effective approach as the
researcher is in this process can easily access the information through various
magazines, articles, journals etc.
Apart, the research method supports in clearly evaluating the internal and external
factors of the environment that support in analysing of the valuable information that
can be used in the process of research. However the method of research can prove
to have many ethical issues with regards to its use such as prohibition of the use of
the information at any point of time, the material used may not be relevant,
confidentiality and privacy concerns can be the matter of concern, objectivity and
subjectivity etc (Tranter, 2012). The researcher before beginning the process of
research must ensure that all the aspects related to the methods of research must
be clearly evaluated so as to avoid all sorts of issues in relation to the ethical aspects
and thereby supports in conducting the process of research effectively and
efficiently.
Name:
Age:
Gender:
1. Do you think digital technology is important for the Goodman Masson to
achieve success in the large competitive market?
 Agree
 Disagree
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2. Do you agree Goodman Masson is gaining development opportunity by
using digital technology in business operations?
 Yes
 No
3. What are all the problems arises while implementing digital technology in
Goodman Masson?
 Increase in cost
 Conflict arises between employees
 Difficulty in adaptation
4. What are impacts of using digital technology on Company?
 Positive
 Negative
 Neutral
5. How Goodman Masson increase its current position by using digital
technology?
 Use available resources in a proper way
 Enhance sale by reducing production cost
6. Is the Implementation of digital technology in a business organisation is
cost-effective?
 Yes
 No
7. Does the revenue of the Goodman Masson enhance with the use of digital
technology?
 Agree
 Disagree
 Strongly Agree
 Strongly disagree
8. Is the adoption of digital technology is made for benefit of the company
and customers?
 Agree
 Disagree
9. Has proper training been given to the staff member in the organisation?
 Yes
 No
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P4 Having collected your primary research, apply appropriate analytical tools
to analyse research findings and data
For developing finding research analysis collected data and information in the proper
way and eliminate all the data which have no relevance to the study of research. For
conducting primary research it is essential to select appropriate tool and methods
such as data analysis, coding process, qualitative content analysis process etc have
been used for analysis research finding and data.
With the help of qualitative data, analysis management develops various variations
and descriptions for the study. This will enhance the knowledge and understanding
by analysing different viewpoints of people. Qualitative analysis helps in collecting
data and identification of data to obtain a clear understanding of the use of digital
technology in a business organisation. Primary research is a most appropriate tool
which is used by the researcher to collect the right information about the related
study and assist to reach conclusion and finding to obtain better outcomes. There
are so many methods available in primary research that is adopted by the
management of the organisation to conduct most effective research to gain
knowledge and information (Bernard, 2017).
The questionnaire, survey, interview are some methods that are used by the
researcher to understand the market condition. Researcher develops questionnaire
by himself for advanced analysis at a higher level. For improving profit margin and
productivity business organisation has to analysis current perception, choices, and
demand of customers so that accordingly they can produce goods and services.
Qualitative method is best data analysis tool which provides various data, images,
and information for presenting better result effectively. After conducting primary
research, the researcher needs to the analysis required and relevant information as
well as data for interpretation to achieve the best result in the certain time period. It is
very important for research to find out accuracy and relevancy of data and then apply
in a business organisation. It is highly essential for an organisation to conduct
effective research to gain higher knowledge and understanding for improving market
position and stability (Berger, 2015).
There are so many theories and approaches have been used by the researcher to
analysis relevancy of collected data and then implement them in business activities.
Survey method is used in this research for gathering information from selected
participants. Researcher select 20 participants from a different location and different
gender for this research study. After making survey researcher has to develop
proper finding and conclusion for the research study to achieve a better result and
improve the performance of the business organisation. Selected participants give
their views about the changes and effects which have noticed after implementing
digital technology within the business activities (Cameron & Green, 2015).
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M2 Discuss the merits, limitations, and pitfalls of approaches to data collection
and analysis you used
For completing this research study management of organisation can use various
research methods. Researcher uses qualitative research methods for this research
study to address several questions and to find appropriate finding. In qualitative
method researcher use questionnaire, survey, focus group, observation and many
more methods which provide proper information and data related to the study
(Brynjolfsson and McAfee, 2012). Primary as well as secondary methods are a most
appropriate way to collect a large amount of information and data related to the study
of research. In this research study questionnaire and survey has been conducted by
the researcher which can be administered through telephone, mail, electronically and
by face to face (Snap Surveys, 2011). After collecting information it is necessary for
the researcher to find out accuracy and relevancy of the collected data and
implement them in the organisation for achieving a better result.
It is highly important for the researcher to focus on the design of the survey and
questionnaire. There have been various approaches used for understanding interest
of participants to develop finding and conclusion for the study.
Limitation
 In this research, study researcher uses survey and questionnaire method by
collecting data through selected 20 participants. While conducting research
various issues and problem have been faced by the researcher as so many
people are not ready to fill the questionnaire.
 It takes lots of time and cost consuming process, researcher have to give his
time to fill multiple questionnaires by people. It is essential to make multiple
choices question so that people can easily fill them (Nylen, 2015).
 Researcher face problem while giving the design to the survey. It is necessary
to design questions to ensure that data and information have been collecting
relevant and accurate.
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D1 Critically evaluate the research methodologies and processes in the
application to a business research project of your choice to justify the chosen
methods and analysis
In this research study, various both primary, as well as secondary methods, have
been used by the researcher to collect appropriate data and information. To design
research methodology and generate data researcher develop various
questionnaires, observation, focus group and interviews. This will assist in
understanding the strategy and research to answer specific questions (Marshall and
Rossman, 2014). Understanding research methods assist to conduct research in
most appropriate manner. Recollected information and data with great researcher
need to analyse collected data with great care to attain the better result.
For conducting this research in proper way researcher use various methods such as
primary and secondary. In the primary method researcher give focus on
questionnaire, survey, interviews, focus group, observation etc which helps in taking
right decision for growth of business organisation (Lowry, 2015). In secondary
research method the researcher gets the information through articles, journals,
magazines etc. which helps in having secondary data that acts as assistance in
having a proper outcome. However the researcher is required to analyse the positive
and negative aspects related to both the methods so as to get better and appropriate
outcome. Apart the quantitative and qualitative methods has been utilised to have
more enhanced information (Tranter, 2012). Quantitative data involves collection of
data in quantitative terms that facilities easy comparison. In addition the qualitative
data provides the researcher with the subjective information that can be used for
deep and critical analysis over the concerned topic.
However, there are many limitations of qualitative and quantitative methods that act
as a barrier in the conduct of the research as many times people did not give positive
response to fill questionnaire due to which researcher face so many problems and
issues while collecting appropriate data. These researchers develop trivial and banal
finding of small consequence because of restriction as well as controlling on the
variable. Apart, these barriers may lead to have an unusual outcome. As such the
researcher must ensure that the negative aspects associated with the research
process must be clearly evaluated so that the conduct of the research proves to be
successful (Tasić & Feruh, 2012). In addition, the researcher should focus on the
methods of collection of data so that the appropriate method can be chosen at the
correct point of time in order to have a proper and deep understanding of the impact
of technology (Acaps, 2012).
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LO3 Communicate the outcomes of a research project to identified
stakeholders.
P5 Communicate the research outcomes in an appropriate manner for the
intended medium.
The research study that has been performed has carried a primary research study
where information and data has been collected from the employees of the Goodman
Masson’s company so as to understand the impact of technology on the company
and what all are the changes and required development that will have to be done by
Goodman Masson firm (Taylor, et. al., 2015). The data has been gathered from 20
people of the company. The collected information has been analysed with the help of
qualitative technique which is helping the investigators to interpret the information in
more accurate manner. Below is the analysis if the data that has been gathered from
the questionnaire survey method-
Theme 1. Technology is very important in the Goodman
Table2
Options
Frequenc
y
Agree 16
Disagree 4
16; 80%
4; 20%
Figure:2
Agree Disagree
Analysis- From the above-mentioned graph, it can be analysed that there is a great
need of digital technologies in the company so as to carry out its functions and
activities in the best possible manner. the technology is very necessary to be used
by the company as there are various benefits and advantages that are been
obtained by the company. From the analysis, it has been analysed that the majority
of the respondents agreed to this statement and said that the technology is playing
an important role in the development and growth of the company. The competition in
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the market is very high and the digitalisation is helping the company to attain
success and growth in the competitive market.
Theme 2. There is a various growth opportunity that company can attain.
Table3
Options
Frequenc
y
Yes 15
No 5
15
5
FIGURE:3
Yes
No
Analysis- From the above-mentioned graph, it can be analysed that the company is
having different growth opportunity in the market with the effective use of
technologies. The company could be able to manage all its functions. The efficiency
of work will get enhanced which will be leading to a situation where the company can
be able to get market benefits. 15 respondents of the research study stated yes for
this question and favoured that the company is having many opportunities in the
competitive world which is essential for the organisation to get sustainability in the
marketplace for long period of time.
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Theme 3. Conflicts are the major issue faced by the company.
Table4
Options Frequency
Increase in cost 6
Conflict arises
between employees 10
Difficulty in
adaptation 4
Increase in cost
Conflict arises between employees
Difficulty in adaptation
0 2 4 6 8 10 12
6
10
4
FIGURE:4
Analysis- From the mentioned graph, it can be analysed that there are several
issues and problems that are been faced by the company which is to be understood
and managed by the firm in an effective way. There are various consequences of
this if the company does not adopt any possible strategies to overcome the problems
and issues. The major issue that will be faced by the company is conflicted among
the management and employees. The employees are resisting the change which is a
very negative phase for the company. Also, the cost is also getting raised which is a
bit hectic state for the company. Along with that few of the respondents also stated
that many times difficulty occurs with employees to adopt the use of technologies.
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Theme 4. There is a positive and favourable influence of the digital technology
on the company.
Table5
Options Frequency
Positive 15
Negative 3
Neutral 2
0
2
4
6
8
10
12
14
16
15
3
2
FIGURE:5
Positive
Negative
Neutral
Analysis- From the data gathered, it has been analysed that the influence of the use
of technology is very effective and is favourable to the company. The respondents
who are the employees of the company stated that it is very effective and supportive
and is helping the company to develop in a competitive market. With the help of this,
the company is also having several growth opportunities which are very necessary at
the present time. 15 respondents believe that company is getting positive impact by
using the technology at the same time there are 3 respondents who did not accept
and denied to it.
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Theme 5. Management is the tool opted by the company to increase its current
position.
Table6
Options Frequency
Use available resources in a
proper way 16
Enhance sale by reducing
production cost 4
80%
20%
FIGUR E: 6
Use available resources in proper way Enhance sale by reducing production cost
Analysis- From the data collected, it has been analysed that the company can be
able to increase and develop its present position by using the resources in an
optimum manner so that it can be able to carry out the activities in an appropriate
manner. 16 respondents said that the resources if utilised by the company in the
best way will help the company to attain long-term sustainability along with that it will
help in retaining its position in the market. The present condition of the firm will also
get improved.
20

Theme 6. Digital technology is effective in terms of cost and expenditure.
Table7
Options Frequency
Yes 12
No 8
Frequency
0
2
4
6
8
10
12
14
12
8
FIGURE:7
Yes No
Analysis- From the above graph, it can be analysed that the company is benefitted
with the use of technology. The digitalisation of the operations of the company is
very cost effective as viewed by the employees of the company, 12 of 20
respondents stated that digital technology is very cost effective and the expenses
that get incurred while introducing the techniques are covered effectively. At the
same time, 8 said that the technology is not effective as considered with the cost
because this is increasing the level of expenditures.
21

Theme 7. The return is very high with the use of digital technology.
Table8
Options Frequency
Agree 7
Strongly Agree 8
Disagree 4
Strongly disagree 1
7; 35%
8; 40%
4; 20%
1; 5%
FIGURE:8
Agree
Strongly Agree
Disagree
Strongly disagree
Analysis- The graph represents that the rate of return of the company is getting high
and it is just because of effective use of technologies. this is very necessary for the
company to take in the notice so that with the effective strategies and plans the
company will be able to perform all its activities and functions in the required
manner. 8 respondents are very strongly agreeing to this and said that company’s
profit is getting increased highly. 7 were agreeing but there are 4 and 1 respondents
who were not agreeing to this and said that they do not believe that the returns are
high in the company only because of the use of technologies.
22

Theme8. Company and customers both are getting benefits.
Table9
Options Frequency
Agree 15
Disagre
e 5
0 2 4 6 8 10 12 14 16
15
5
FIGURE:9
Disagree
Agree
Analysis- The graph mentions that the technologies are implemented so that firm,
as well as the customers, can be able to get various benefits and advantages where
it can get grow and develop. The main reason of this is to get growing opportunity in
the market where a company needs to meet the customer’s needs and wants. This
way the customers will be getting the benefits and un return firm will also be
benefitted positively.
23

Theme 9. Training is provided effectively to the staff members.
Table10
Options Frequency
Yes 10
No 10
1010
FIGURE:10
Yes
No
Analysis- It has been analysed that the organisation is putting lots of efforts to make
the employees contribute in an effective way to promote the company in the
competitive world. Employee’s performance plays a vital role in the development of
the company therefore with the help of proper training and development the
employees get the chance to develop and enhance their skills and knowledge. 10
respondents were in the favour and said that they are getting training in a routine
manner so that they can enhance their skills and knowledge. At the same time, 10
also said that they are not getting proper training on time and they are also facing the
issue in using the digital technology.
24

M3 Communicate the outcomes coherently and logically to the intended
audience demonstrating how outcomes meet the set research objectives you
developed in the research proposal.
The data that has been analysed from the research are very effective and relevant.
From the information, it has been analysed that the use of technology is very
necessary for the company to adopt and also to use it effectively and in a required
way. The right use of the technology is very must so that the issue and problems can
get overcome effectively. The data has been provided where it has been analysed
that company is getting developed with the help of this also its market shares and
profitability is getting higher (Tuckman and Harper, 2012). The researchers have set
aim and standards which are very effectively met by the data and information that
has been gathered both from the primary and secondary source of data. The
standards set was to identify the working and impact of technology on the business.
By doing this research all the required information has been attained which specifies
that company is benefitted appropriately with its assistance and support.
25

D2 Critically evaluate the research outcomes and make valid, justified
recommendations.
According to Santos, et. al. (2014), there are various things that have been
understood from the research study. The interpretation and analysis that has been
done for the information are very supportive and are valid too. The information that
has been gathered totally relies upon the real facts, there was no biased analysis
that has been made. The researcher was able to gather very relevant and valid data
both in form of primary and secondary sources. The information is also assisting the
company to make effective plans and strategies so that it can sustain in the market
and can retain its employees as well as its customers. The recommendations have
also been provided which will be aiding the company to do more such things which
will assist the company to develop itself in the market.
26

LO4 Reflect on the application of research methodologies and concepts.
P6 Reflect on the effectiveness of research methods you applied for meeting
the objectives of your chosen business research project
The research methods and techniques that have been used in this particular
research study has been very effective and is supporting the researchers to attain
the long-term objectives and planning. As per my concern, the researchers have
used the right and appropriate technique for the study. The information that has been
gathered from this research has helped the company to attain several data that will
assist it to attain the sustainability and growth opportunity. I personally believe that
the information was very reliable as this has attained only with the assistance of
research methods. The set aim and objective of the research has also been able to
get accomplished in an effective and right manner with the support research
methodologies that is been used by the researchers.
The primary and secondary method of research is also very helpful for the
investigators as with its assistance the company is able to carry out the work in an
effective and appropriate manner. The company is also able to implement the
strategies and effective plan that will assist it to get grow and develop.
27

P7 Evaluate alternative research methodologies and lessons you have learned
in view of the outcomes of your research project
The methods are having both positive as well as the negative impact on the research
study. The information that has been gathering is relevant and also very supportive.
Along with that, the firm is able to gather the related information and data. The data
were get collected easily and the interpretation was made according to that. The
secondary study that has been performed by the researchers were also very
favourable. The qualitative methods were used for the data analysis which was very
supportive of the study. But at the same time, the issue that has been faced by the
researchers by using these techniques is that it took lots of time along with that the
data perception was made at many time. To attain the accuracy of the work the
researchers faced lots of issues.
It has been determined that the researchers can also use the quantitative methods
for the analysis so that the accuracy and reliability of the work can be able to get
obtained in an effective and appropriate manner. with the help of interview method
also the investigators can attain reliable data and information.
28

M4 Critical reflection and insight that result in recommended actions for
improvements and future research considerations.
According to me, the company has to adopt several things so that it can overcome
the issues and problems. The strategies and proper planning need to be done
appropriately as this will provide a proper guidance to the company so that it could
develop itself in the market. The employees of the firm as facing several problems as
according to the Analysis. Henceforth, the company needs to organise proper
training and development program so that it can be able to manage and arrange the
working as per the requirements. The employees if get proper training then they will
be able to know and enhance the area which is weak. I think that the company can
also improve itself in the market by doing planning regarding the production cost so
that more benefit can be able to get attained.
29

D3 Demonstrate reflection and engagement in the resource process leading to
recommended actions for future improvement.
The resources are very necessary and important for an organisation to attain its aims
and goals. So, it is essential for the company to understand the need for all the
resources which will be required to improve the future aspects of the business. It is
also very must for the company to determine the technology that will be used to
develop and improve the present working condition of it. as per my views, I believe
that in a company there has to be a proper management and working environment.
The employees have to be involved in each and every activity so that they can feel
as a part of the company. The human resource, financial resource, time all are very
much required to reach the end goal and to make required improvements in the
company.
30

Conclusion
By analysing above research report it has been evaluating that for the growth and
development of the business every company needs to adopt digital technology to
perform their business operation in most appropriate and effective manner.
Goodman Masson Company can easily manage and control its operations and
activities with the help of digital technology. Various research questions have been
developed in this research regarding the impact of digital technology on the growth
of the company. Every company faces tough competition in today’s business
environment so it is essential to adopt digital technology for enhancing production,
innovation, and growth in the large marketplace. This research has been conducted
in the marketplace for collecting important and relevant information through which
company can easily attain high growth and utilise available resources in most
appropriate manner. For surviving in highly competitive marketplace company needs
to adopt digital technology that assists in developing new plans and great strategies
to achieve growth and success. With the help of recommendation, the company can
attain better result and solve various problems which arise in future. There are so
many ways which are carried by the management for conducting effective research
work to achieve better outcomes. Primary and secondary sources are used by the
researcher to collect appropriate and relevant data related to the study.
31

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