The Impact of Digital Technology on Business Activity: A Case Study of Tesco UK

Research Proposal -“The Impact of Digital Technology on Business Activity”
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Table of Contents
Introduction.....................................................................................................................3
Aim..............................................................................................................................3
Rationale......................................................................................................................4
Objectives.....................................................................................................................4
Research Questions......................................................................................................4
Literature Review............................................................................................................5
2.1 Concept of Digital Technology...............................................................................5
2.2 Concept of Business activity...................................................................................5
2.4 Digital technology uses..........................................................................................6
2.5 Cloud Computing...................................................................................................6
2.6 Impact of Cloud Computing...................................................................................7
2.7 Gap in Literature....................................................................................................8
Methodology....................................................................................................................8
Timeline of research activity...........................................................................................9
Limitations.....................................................................................................................10
Reference List................................................................................................................11
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Introduction
In the given chapter, the research topic of the proposal will be introduced. The main
idea of the proposal is to conduct a research on “The impact of digital technology on
business activity”. The chapter provides a background of the research topic and
introduces the concept of Digital technology. The introduction chapter provides the
overall aim and the objectives of the research proposal.
The Industrial Age Revolution has brought the use of Digital Technology. The way
most of the entrepreneurs conduct their business all around the globe has been
revolutionised by adopting digital technologies for the execution of their numerous
business activities (Hayes et al., 2017). The integration of technology in business
activities has grown drastically. People are using innovative ideas to breed their
business and digital technology is paving the path for it. With the advancements in
digital technology, the business activities are no longer similar to the old-fashioned
simplistic barter system. Some of the monumental milestones of digital technology
include:
 Creation of APRANET (Advanced Research Projects Agency Networks)
 Foundation of Microsoft
 Foundation of Apple
 Ebay, Ask Jeeves
 Napster
 Stages of HTML (Hyper-text Markup Language)
 Facebook, MySpace, Orkut and other social services
 Stages of Web site design.
The given research proposal will be conducted with reference to Tesco UK.
Aim
The aim of the research proposal is to present a discussion on the impact of digital
technology on the administration department and its processes in the organisational
boundaries of Tesco UK.
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Rationale
With the course of time, most of the organisations are bringing advancements in their
existing and developing business activities by adopting numerous digital technologies.
Manual interpretation of data lacked data confidentiality. The data storage and transfer
through secondary storage devices increased the threat to data security and handling.
The introduction of Cloud computing for the administration procedure will solve most
of the issues related to security and handling of confidential data of the business. With
the increase threat level, most of the organisations have shifted their administration
towards widespread use of cloud computing.
Objectives
 To discuss about the concept of digital technology
 To identify the uses of cloud computing in the administration procedure of Tesco
UK
 To deal with the impacts of digital technology on business activities
 To recommend strategies to deal with the negative impacts of digital technology
Research Questions
Q1. What is the significance of Digital Technology?
Q2. What are the impacts of digital technology on the business activities?
Q3. What is cloud computing? How does Tesco UK use cloud computing for their
administration procedures?
Q4. What are the ways through which the negative impacts of digital technology over
the business activities can be reduced?
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