A Business Research Report on the Impact of Digital Technology

This report investigates the impact of digital technologies on business activities, focusing on how digital media and innovative technologies improve business processes for both small and large organizations. It presents a research proposal defining a research question supported by a literature review, examines appropriate research methods for primary and secondary data collection, and conducts research considering costs, access, and ethical issues. The primary research involves surveying employees and managers to understand the implementation of digital technologies. Analytical tools are applied to analyze research findings, and the outcomes are communicated effectively. The report also reflects on the effectiveness of research methods and considers alternative methodologies, ultimately concluding with insights into leveraging digital technology for business success in a competitive market. Desklib provides access to similar reports and solved assignments for students.

The Impact of Digital Technology on Business Activity
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Table of Contents
Introduction:....................................................................................................................................3
Main body........................................................................................................................................3
P1: Produce a research proposal that clearly defines a research question or hypothesis supported
by a literature review.......................................................................................................................3
P2: Examine appropriate research methods and approaches to primary and secondary research...4
P3: Conduct primary and secondary research using appropriate methods for a business research
project that consider costs, access and ethical issues (P3)...............................................................5
Q3: How far do you satisfies with the technological up gradation of the companies?...................6
P4: Apply appropriate analytical tools, analyse research findings and data (P4)............................7
P5: Communicate research outcomes in an appropriate manner for the intended audience (P5). . .9
P6: Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project (P6).......................................................................................................10
P7: Consider alternative research methodologies and lessons learnt in view of the outcomes (P7)
.......................................................................................................................................................10
Conclusion.....................................................................................................................................10
Reference List:...............................................................................................................................12
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Introduction:
One of the most reviewed topic for the part few year is the impacts of the digital technologies in
the business process. There are several features that the technological factors can be involved in
the overall business process. In this study, there will be discussion about the factors that is
helpful for them to understand the improvement that the companies may face from the overall
busies process. Most of the time, it has been reviewed that the digital technology and the
involvement of the digital media has managed to improve the overall process for the small scale
and for the large business organizations. This particular study will help to guide the factors that
are helpful to understand the actual impacts of the technological features in the overall business
process. There will be separate discussion about the factors that is helpful for the company and
the overall business management prices to judge the several criteria in order to have the impact
of the digital technology to grace their individual businesses process sin the competitive market.
Apart from this, the several individual criteria that influences the overall business process and at
the same time, the innovative technological factors the helps to improve the existing condition of
the business process are described in this particular research topic.
Main body
P1: Produce a research proposal that clearly defines a research question or hypothesis
supported by a literature review
This is one of the most reviewed topics in the current decade and art the same time, this research
topic is useful to judge the present scenario of the companies in the competitive market. This
particular research topic is consisted with several features like the innovative technologies that is
helpful for this business process, the features that the business companies can get from the
overall process and the outcomes of implementing the business projects.
Therefore, the main research question for this particular research topic is the impact of the digital
technology in the business activity and the corresponding nature (Manyika et al., 2015).
Apart from this, the outcome of the business process by implementing the overall digital media
and the innovative technology is also the prime concern in this topic. The research will shade
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light on the several innovative features that the company and the market may face by
implementing the overall business process in the market the overall factors will be justified at the
same time from the perspective of the digital marketing platforms. The future scopes for the
companies to implement the innovative technological features in the business process.
The companies need to careful enough about the current market trends and at the same time the
innovative features that the companies can implement in order to have the suitable technological
features in the market.
P2: Examine appropriate research methods and approaches to primary and secondary
research
This study needs several areas to be taken into consideration for getting suitable benefits from
the market. Therefore, in this context, primary data collection process will be continued with the
existing companies in the market who have already done the technological changes on the
business process. It has been also seen that, most of the time the companies are using the digital
media platforms for their promoting purposes (Sundararajan, 2014). The online media provide
the companies enough scopes to marketwise their innovative products and the services offered
by the company and at the same time to get the suitable feedbacks from the customers from the
market (Cearley et al., 2016).
In this research study, both primary and the secondary data collection process can be continued.
There will be 100 employees from the different departments of the existing companies in tyhe
market and there will be 2 managers involved who will ask them the close ended question to get
to know about the actual condition of the implementation process of the digital technologies in
the business process. Besides this,, the researcher need to take help from the secondary dqawta
collection process like the previous research paper and the journals article published in the same
manners. This will help to collect the most authenticate data from the overall research conducted
in the market. The data collection method is based on the overall process and the condition of the
companies in the competitive market (Hanelt,et al., 2015). At the same time, the researcher
needs to be cautious enough so that the data can be analysed properly and at the same time to
suggest suitable methods that can be proved helpful for the companies in the competitive market.
Thus, the selection of the research methods is so important from this point of view of the
research data collection process in the market.
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The researches need to judge the authentication of the collected data from the overall business
process as there are enough scope for the companies to expand their business in the overseas
market.
P3: Conduct primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues (P3)
The primary research pieces has been conducted with 100 employees from the companies and
with 2 managers who will be asked close ended question in order to justify the several areas on
improvement of the business organizations in the market.
Q1: What is the age of the respondents?
responses Numbers of
respondents
Percentage of
respondents
Total numbers of
respondents
Below 22 30 30 100
Between 22-30 40 40 100
Above 30 30 30 100
Findings and analysis:
The above discussion has given the result that, most of the employees are belonging from the
young people and they are very much enthusiastic about the entire process. They are still looking
for some technological feature that will minimise the hectic process of the entire job and the
production rate can be increased at the same time. Among the 100 respondents, there were 70
people who belonging from the middle aged and form the newly employed in the organizations,
therefore, this study has been evaluated from the overall opinion given by the several aged
persons and their individual opinion for this sectors. Moreover, the technologic has managed to
reduce the overall work pressures drastically and the worker are getting high benefits from this
process (Laudon and Laudon, 2015). Thus they are being enthusiastic for the entire process and
art the same time the mangers are also emphasizing on the factors that will help to involve
suitable technological platforms for the promoting process and to increase the overall wok
efficiency for their workers.
Q2: how far do you believe that the overall process can improve the market condition of
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the companies?
Responses Numbers of
respondents
Percentage of
respondents
Total numbers of
respondents
Highly optimised 35 35 100
optimised 26 26 100
neutral 14 14 100
pessimistic 25 25 100
Highly pessimistic 10 10 100
Finding and Analysis: In the modern world of globalization as well as digitalization most of the
people across the globe are trying to adopt the modern technologies in an effective and efficient
manner. So that they can keep themselves up to date and modified with respect to the modern
techniques. However, From the above table it can be stated that most of the people are believed
that the recent market situation across the globe can be improved by the implementation and
development of digital technology. It has been identified from the above table that 35% and 26%
of the participants among 100, are believed about this concept, whereas 14% of them are decided
to stay neutral. 25% and 10% of the total participants do not believe that the adaptation of digital
technology can improve the market situation of the companies.
Q3: How far do you satisfies with the technological up gradation of the companies?
Responses Numbers of
respondents
Percentage of
respondents
Total numbers of
respondents
Highly satisfied 51 51 100
Dissatisfied 39 39 100
Not up to the mark 10 10 100
Finding and Analysis: As discussed above that in the current scenario of digitalization, every
organizations and industries are trying their level best in order to adopt the modern techniques
and technologies in an effective manner so that they can boost their performance in case of
production as well to service providing. Through this procedure, the organization can also make
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their products more effective and efficient to gain more competitive advantages from the market
as well. From the above table it can be stead that most of the people believe that they are mostly
satisfied with the technological up gradation of the organizations, which are of 51% among the
total. Besides that, 39% of the total participants believe that the technological up gradation is not
crucial for the organization to maintain their positions into the marketplace. In this case also,
10% of the participants decides to stay neutral.
P4: Apply appropriate analytical tools, analyse research findings and data (P4)
There are various analytical tools and techniques available in order to analyse the findings of the
research. Such as ANOVA, clustering, box plots, regressions, scatter diagrams and others. In this
context, the diagram method is applied in order to depict the findings;
Below 22 Between 22-30 Above 30
0
5
10
15
20
25
30
35
40
45
30
40
30
Figure 1: Age
From the above figure, it can also be stated that among the 100 participants, most of the
participants are belonged to the age group of 22 – 30 which depicts that they are just teenagers.
Therefore, it can also be stated that in the modern day of technological advancement, the
teenagers are mostly interested to adopt and apply those modern technologies effectively and
they only have the most appropriate concept about those because are always like to be up-to-date
with the advancement of modern technologies.
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35
2614
25
10
Percentage of respondents
Figure 2: overall process can improve the market condition of the companies
From the above figure and its related table, it has been identified that most of the people or
participants believe that the overall procedure of modern technology advancement can improve
the market situation of an organization. The reason behind this is that most of the people in the
modern world are well-known and well-aware about the technological advancement. And they
always like to keep them modified with the technological changes and alterations. Therefore, it
can be stated that they know about the benefits of adopting modern technologies effectively in
the modern industries. It has also been identified that some of participants are remained silent in
this survey, as they might not still know about the new updates and modifications of the modern
and digital technologies. Some of the people are disagree with this scenario as they believe that
the traditional approaches can only just help them to work effective as those are much simpler
than recent digital approaches. Therefore, without using those they just draw the conclusion.
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Highly satisfied Dissatisfied Not up to the mark
0
10
20
30
40
50
60
51
39
10
Figure 3: satisfaction with the technological up gradation of the companies
From the above figure and the related table it has been identified that most of the people are
highly satisfied with the technological up gradation into the companies, because they get all the
benefits from the modern technology adoption. On the other hand, some of the people are
dissatisfied as it can be possible that do not get proper training and motivational speech or do not
know about the benefits of the modern technologies. That is why they believe that the previous
and traditional approaches will best for the up gradation of the companies. Some of the people
are remained silent as they might not want to comment in this scenario as may be they are in
confusion or just newly getting training about the modern technologies adoption into the
company. Therefore, they are still unaware about this context.
P5: Communicate research outcomes in an appropriate manner for the intended audience
(P5)
From the above research, it can be stated that though the technological growth rate is increasing
across the globe in an effective manner, but there are still many people remaining who are not
know anything or unaware about this technical enhancement or advancement. Those people are
still back dated with respect to other or with respect to the modern times. In order to be active
and up-to-date with the technical advancement, it is required for them to be always upgraded and
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updated and therefore, it can be stated that they basically requires proper training and
development program so that they can be able to change their mind set by seeing the positive
aspects of modern technologies.
P6: Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project (P6)
In this research project, the above data and information are collected through making a survey of
100 people, which depicts about the Primary data collection method and those data are analyzed
effectively by quantitative data analysis method. Therefore, it can be stated that in order to find
the effectiveness and efficiency of the modern technology in an suitable manner. Those people
who are not well-known about the adoption and pros of the modern techniques, they require
proper training and development program in order to be more effective and to help the
organizations in order to achieve the objective and goals of the organization.
P7: Consider alternative research methodologies and lessons learnt in view of the outcomes
(P7)
In this research primary data collection method and quantitative data analysis method is taken
into consideration in this context. However, this same research can be conducted by using
secondary data collection and thematic plus regression analysis as well. By using secondary data
and information this research can also be conducted. Different statistical data and information
should be gatherd from various journals, articles and books as well as online sources, in order to
make this research more effective. The best possible way to find more appropriate result from
this research.
Conclusion
There will be a separate discussion on the factors that are useful to the company and the general
commercial management prices to judge the different criteria to take advantage of the impact of
digital technology in their individual business processes in the competitive market. In addition,
this particular research topic describes the various individual criteria that affect the entire
commercial process while simultaneously enhancing the innovative technological factors that
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help to improve the current state of the commercial process. Companies need to be careful to
keep up with the latest market trends and at the same time the innovative features that companies
can implement to have the appropriate technological features in the market. In addition, the
researcher must seek help from the process of collecting secondary data, such as the previous
research document and magazine articles published in the same way. This will help to gather the
most authentic data from all market research. The data collection method is based on the general
process and the nature of the companies in the competitive market.
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Reference List:
Cearley, D.W., Burke, B. and Walker, M.J., 2016. Top 10 Strategic Technology Trends for.
Hanelt, A., Piccinini, E., Gregory, R.W., Hildebrandt, B. and Kolbe, L.M., 2015. Digital
Transformation of Primarily Physical Industries-Exploring the Impact of Digital Trends on
Business Models of Automobile Manufacturers. In Wirtschaftsinformatik (pp. 1313-1327).
Laudon, K.C. and Laudon, J.P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Manyika, J., Chui, M., Bisson, P., Woetzel, J., Dobbs, R., Bughin, J. and Aharon, D., 2015.
Unlocking the Potential of the Internet of Things. McKinsey Global Institute.
Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N., 2015. Strategy, not
technology, drives digital transformation. MIT Sloan Management Review and Deloitte
University Press, 14.
Mosco, V., 2014. Political Economy. In The Routledge Companion to Global Popular
Culture (pp. 35-44). Routledge.
Sundararajan, A., 2014. Peer-to-peer businesses and the sharing (collaborative) economy:
Overview, economic effects and regulatory issues. Written testimony for the hearing titled The
Power of Connection: Peer to Peer Businesses.
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