The Impact of Digital Technology on Business Performance

Research Project

Table of Contents
RESEARCH TITLE: ......................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
..........................................................................................................................................................5
..........................................................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10
CHAPTER 4: FINDINGS AND ANALYSES ............................................................................13
CHAPTER 5: DISCUSSIONS......................................................................................................21
CHAPTER 6: CONCLUSIONS AND RECOMMENDATIONS.................................................23
REFERENCES..............................................................................................................................25
APPENDIX ...................................................................................................................................26

RESEARCH TITLE:
“To identify the impact of digital technology on performance and growth of business
enterprise“The implications of digital technologies on Wiser”.
CHAPTER 1: INTRODUCTION
Digital technology is referred as an effective tool which is used by each and every
organisation. Digitalisation is more essential and effective tool for the success and growth of
company. This technique assist the business to increase their sales and revenues within
predetermined time period. Cloud technology is one of the effective and useful part of the
digitalisation. It is referred as a method for delivering IT (Information technology) services in
which certain resources are find out from the internal via web-based applications and tools, as
against to a direct link to a server. It is a useful technology for the company to share their
information, software and resources through a network. Thus, such technology is essential and
valuable tool for the all business enterprise to achieve better outcomes easily (Bayramusta and
Nasir, 2016). In this research project, chosen organisation is Wiser which is a recruitment
company in UK. They provide a home services for new generation who dream big and require
more.. In order to complete research activities in systematic manner, researcher follow a specific
process. This process includes some steps such as research Title, objectives, aims, questionnaire,
methodologies, literature review, data analysis and interpretation, conclusion and
recommendation. All these are main and useful phase which is required by the investigator to
complete each and every activity of research project in a systematic and proper manner.
Research is identify as one of the essential and useful aspects which is used by each and
every organisation to identify opinion of people. (Botta and et. al., 2016). In order to identify
impact of cloud technology on business operations, company conduct research activities which is
useful for them. Cloud technology is one of the essential form of digital technology which is
used by Wiser to maintain and transfer information to the clients. Cloud technology consists of
different features, such as storage, transferring of data etc. Customers would be capable to access
their data and application from any place at any time period. They approach the cloud computing
system following any computer connected to the internet. Cloud computing boasts different
attractive advantages for companies and end users. There are some benefits of cloud computing
for the company such as scalability, business continuity, collaboration efficiency, flexibility of
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work practices and access to automatic updates. Thus, it is effective and valuable for the
company to improve their profitability and performance within an organisation.
Background of the project
Wiser is a recruitment and creative business, giving a home for youth who dream large
and expect more. They specialise in offering full service of talent acquisition from employer
branding and website develops to recruitment and on-boarding methods. The business entity is
built on values considering being real, taking ownership, backing yourself, expecting more and
being smart (Taylor, Fritsch and Liederbach, 2014). Company decide to implement digital
technology in their business operations to maintain record of their customers and employees.
There are different number of digital technology such as small media marketing, website, cloud
computing, Mobile application and many other. All these are essential and valuable for smooth
running of business operations. With the help of cloud computing, Wiser easily store and transfer
data related to clients. It is also useful for the enterprise to accomplish their wanted goals and
objectives within predetermined time period. Cloud technology is a computing style in which
flexible and scalable information technology functionalities and activities are delivered as a part
of service to external audience following internet technologies. Such technology not a
revolutionary plan, it is an organic process and concept that incorporate different existing
technologies or tools to offer an essential new IT provisioning techniques. Therefore, growth and
performance of the company is depend on the cloud technology.
Research Aim:
It is identify as most basic component of the research on which entire project is based. As
it is refer as an announcement or declaration in which the research issue is said in viable manner
(John and Wheeler, 2015). The main aim of this research project is “To analyse the influence of
cloud technology on business growth and performance.” A case study of Wiser.
Research Objectives:
It is important part for the researcher to identify value of cloud computing. This section
of the study is based on the research aim which is prepared with the help of dependent and
independent variables (Gangwar, Date and Ramaswamy, 2015). In this research aim, business
growth and performance is dependent variable which depends on Cloud technology. Some
major objectives of this research are described as below:
 To identify the effectiveness of cloud technology on operations and activities of Wiser.
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 To analyse relationship between cloud technology and growth and performance of
organisation.
 To explore the various challenges faced by Wiser in implementing cloud technology at
work place.
 To recommend ways through which performance of Wiser can be improved with
effectiveness of cloud technology.
Research Questions:
It is comprise to the most effective and basic aspect of the research project which is
completely based on research objectives (Garrison, Wakefield and Kim, 2015). Along with this,
investigator is needed to prepare a list of various questions according to the determined research
objectives which help them to complete all activities of research effectively and systematically.
In this present study, the investigator highlight better solutions to the pursuing list of questions:
 How cloud technology is effective on operations and activities of Wiser?
 What is the relationship between cloud technology and growth and performance of
organisation?
 What type of challenges faced by Wiser in implementing cloud technology at work
place?
 What are the ways through which performance of Wiser can be improved with
effectiveness of cloud technology?
The above given list of research questions are more effective in drawing an accurate
theoretical framework for research activities as to get over the research issue. It is effective and
important in providing all accurate data about specific field of study. In order to collecting in-
depth and detail information, literature review is more effective and valuable aspect of the
research. In this information is collected with the use of different sources such as published
articles, journals and books (González-Martínez and et. al., 2015). It facilitate investigator to
acquire accurate data which support in accomplishing predetermined objectives and targets. In
this different writers and authors are give their point of view in regards of impact of cloud
technology on business growth and performance.
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CHAPTER 2: LITERATURE REVIEW
This part of the research is more important and essential for the researcher to collect
accurate amount of information. In this section, different number of authors and writers are give
their opinion on the research topic. This part is based on research objectives and questions which
are determined as under:
Cloud technology is effective for operations and activities of Wiser
As per the viewpoint of view of Mishra, (2016); Cloud computing is publicised as the
essential and big thing in information technology infrastructure. It promises unique levels of
flexibility, cost saving and efficiency, specially in the field of outsourced hosting. With the use
of this tool, business organisation can gain competitive advantage and transform their business
model through advance adoption of cloud technology. It provide a better chance to Wiser to
achieve competitive edge within predetermined time period. For example: Company is having
flexible information technology infrastructure then they are capable to gain cost reduction
benefit. It is effective on activities and operations of Wiser in different manner. Some are
determined as under:
Cost saving: Cloud computing is an economical source to share and store data of client
and concern departments. It is effective for the business entity because it help in reduction of
cost related to software, infrastructure and many other equipments. Therefore, cost saving is
main benefits for Wiser activities such as information technology, operations, human resource,
marketing and so on.
Anytime, Anywhere Access: According to the Mishra, (2016) cloud computing offers
better approach to the company to store information and program from any web-enabled devices
at any time period and from any places. For example:, cloud allows company and its staff
members to access vital information, data and files anytime via multiple devices that can largely
benefit organisation.
Therefore cloud technology has more effects on the business operations and activities in a
direct manner. It is beneficial for the company to gain better outcomes and results within preset
time duration. It will also effect on managing strong and long-lasting relationship with the clients
as well as employees.
Relationship between cloud technology and growth and performance of organisation
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