Impact of Mobile Technology on Nomtek Limited

The assignment discusses how mobile technology has transformed the business operations of Nomtek Limited, enabling direct contact with customers, enhancing customer base, and fulfilling consumer needs. It highlights the importance of social media marketing strategies, corporate social responsibility, and governance in SMEs. The report concludes that mobile technology has improved relationships between customers and Nomtek Limited, enabling the company to understand consumer preferences and meet their demands effectively.

Research Proposal

Table of Contents
1. INTRODUCTION.......................................................................................................................1
2. LITERATURE REVIEW............................................................................................................3
3. RESEARCH METHODOLOGY.................................................................................................5
4. DATA ANALYSIS AND INTERPRETATION.........................................................................9
5. FINDINGS.................................................................................................................................18
6. RECOMMENDATION.............................................................................................................18
7. REFLECTION...........................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

TITLE: “The impact of digital technology on business activity of SME’s “
1. INTRODUCTION
Digital technology contains several electronic equipments and applications which
generally use for information in the form of numeric code. In business industry, digital
technology deals with telecommunication, computing, software development, hardware servicing
and so on (Ainin and et. al., 2015). Digital technology involves several aspects as cloud
technology, social media, mobile technology, artificial intelligence and so on. Implementation of
these technologies are based on organisation's size and structure because those consumes time
and cost on the basis of its servicing. By adopting digital technology, an organisation can
implement numerous changes that assist to provide several opportunities for desired growth.
Now a days, the area of Mobile technology has becoming huge because it aid in providing
advance services to business in order to building direct connection with target customers. This
Research is based on Nomtek Ltd which is a small scale business enterprise. The organisation
wants to adopt mobile technology so that they can build positive relation with their clients. On
the basis of these information applications, Nomtek Limited can easily connect, communicate
and collaborate with their services user in order to identifying their need and providing quality
services as well.
Technology has immensely changed the pattern of working by including new concepts
and formations. On the basis of digital technologies, an organisation can make positive changes
in working areas of their employees by transformed the operative culture in firm easily. The
concept of digital technology is not only helpful for employees but also for customers too
because through this, they can directly get connected with the firms by accessing its digital
networks. Mobile technology and Networking is a only area that assist to providing overall
information to customers regarding organisation's products and services. Through these
practices, a firm can build direct connection with their customers by providing them satisfying
services easily. The concept of mobile technology assist to providing instant information to user
with the mode of digital technology. These techniques can be SMS, mail, MMS and so on.
Background of research
The concept of digital technology is vast in which mobile technology is also used in the
terms of communication and other related aspects (McCann and Barlow, 2015). Now a days,
each and every organisation adopt these practices so that they can build direct connection with
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their services users. This report is based on Nomtek Limited which is small scale organisation
and wants to build direct relation with their users. For them, mobile technology might be a most
appropriate tool that aid to update customers with information regarding organisational new
services. This is a cost friendly concept which is uses as a platform where several transmitters
exchanges information at the same time through a single signal. The mobile technology stated a
remarkable achievement in the world of digital technology. Main reason behind this
accomplishment is diverse functionality at the same time. This is a cost effective approach that
assist to providing maximum benefits and made the life of business more easier. For a small
scale organisation, these kind of techniques can be more significant that assist to building long
term relationship with customers for attaining higher benefits and advantages as well.
Rationale of research
Digital technology is most crucial concept that assist to reduce additional cost and time
in a business organisation by conducting advance servicing (Dahnil and et. al., 2014). For this,
business organisations usually implement mobile phones, laptop, computer, hardware and
software servicing and other machineries that assist to operate advance techniques properly for
business operational. Main objective of these activities is to maximise opportunities for a
business to grow positively in target market. By conducting these kind of research, an researcher
can enhance their skills and knowledge criteria in order to implementing digital technology for
future aspects.
Aims and objectives
Research Aim –
To identify the impact of mobile technology in building relationship with potential
customers. A case study on Nomtek Limited.
Research objectives - To analyse the concept of mobile technology. To determine the importance of mobile technology for a Nomtek Limited. To Identify the major challenges faced by Nomtek Limited while adopting mobile
technology. To analyse the major impact of mobile technology on building direct relationship with
customers.
Research questions -
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 What is the concept of mobile technology ? What are the importance of mobile technology for a Nomtek Limited ? Which are the major challenges faced by Nomtek Limited while adopting mobile
technology ?
 How to analyse the major impact of mobile technology on building direct relationship
with customers ?
2. LITERATURE REVIEW
Literature review is a critical analysis of a topic that incorporate views and opinions of
different authors. The researcher can gather information regarding their topic through published
sources and articles as well. Literature review assist to providing specific knowledge about
particular topic that has been already encountered by an authors on the basis of their
understanding.
The concept of mobile technology
As per the views of James Kendrick, 2013 mobile technology is a most important part of
digital technology which is making communication routine through mobile phones. The
technology that has drive in mobile devices has improved rapidly in order to providing quality
experience to its users. The availability of mobile devices is rapidly spreading throughout the
world because customers are getting new experiences through this. The concept of mobile
technology has been changed from the past few decades. These technologies has improved from
a simple phone calls and messaging to multi-taking techniques that assist to access numerous
informations easily at different places. Now a days, business organisations also adopting mobile
technology in their working practices that assist to transmitting new information rapidly to target
users easily (Hassan, Nadzim and Shiratuddin, 2015). Communication is a one foremost concept
of firm that assist to transmitting information regarding organisation's ability to target customers.
For Nomtek Limited, it can be a beneficial approach that helps to updating customers directly
through mobile technologies. This is a small scale organisation so for them it can encounter
several advantages because this is a cost friendly concept of digital technology. Through this,
employees of Nomtek Limited can provide information to their customers through phone calls,
messages, internet servicing, email as well as numerous application that helps in a detailed
manner on the basis of customer's requirement and need. Navigation through GPS is also a
concept of mobile technology that provide content related to direction and location to its users
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easily. The concept of this technology is very easy than others because it is working on a
wireless concept at desired locations. The mobile is also equipped with internet connectivity to
making things easy for users in order to gain information through networking access.
The importance of mobile technology for a Nomtek Limited
According to Rob Waugh, 2017 mobile technology has changed the concept of business
organisations by providing facilities in marketing and operational approaches of firm. It enabling
employees to get their work done easily from anywhere. On the basis of these servicing, Nomtek
Limited can build direct connection with their services users easily. The term mobile technology
has gain several achievement in the technological world because it provides cost friendly
services to business firm. The importance of mobile technology for Nomtek Limited is determine
below as -
Communicate better – By implementing mobile technology in firm, employees of
Nomtek Limited can communicate directly with their customers in order to providing them
information regarding their products and services. On the basis of these technologies, employees
can analyse issues of customers in order to providing better solution to them (Crane and Matten,
2016). These kind of approaches maximise customer's loyalty toward orgnisation.
Save time and money – Mobile technology is a cost friendly concept which provides
several facilities to firm on lower costs. It also saves time of firm as well as customers by
updating new information in a quick manner. The concept of mobile technology is more
beneficial than others for Nomtek Limited.
Major challenges faced by Nomtek Limited while adopting mobile technology
As per the views of Del Baldo, 2012 Mobile technology is a most suitable concept for a
business organisation that assist to providing cost effective services to customers as well as
organisation at a same time. But the concept of mobile technology encountered numerous
challenges as security, data privacy and so on. Some of the problems are explained below for
better understanding:
Mobile Device limits small screen sizes: Now a days, people didn't like small scale
screen size and the main reason behind this is because of inability of getting a good look of the
product. So, they hesitate to purchase items using a smartphone or through mobile technology.
Other than this, information that are displayed are also not proper because of which customers
may not get the full information regarding the product. Thus, this can create problems for
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customers while purchasing goods and services and because of this, they can move to other
sources for doing the same.
Mobile User Experience: When introducing mobile technology into workflows it is
important that company develop their entire working environment where, they can perform their
activities through mobile technology instead of their regular schedule of doing a job. If Mobile
User experience is not done or enhanced than company can face issues in operating their
business in an effective manner. Thus, it is important for Nomtek Limited to provide good
experience to mobile user.
Mobile Security: For users mobile security is the major concern and to manage this
company can face challenges. Thus, in order to eliminate this problem, it is crucial for Nomtek
Limited, to do appropriate authentication within all mobile channels so that access of all
networks can be controlled at the correct level. Furthermore, management of the company can
have separate user identities for some cases as a result, it will assist firm preventing important
information from getting leaked when customers use their site on personal devices.
Major impact of mobile technology on building direct relationship with customers
According to Nobre and Silva, 2014 Mobile technology is a most appropriate concept
that assist to building direct relationship with customers. Through this employees of Nomtek
Limited can provide information to customers ion the basis of their requirement and need. By
implementing these services, they resolves issues and queries of customers in order to create a
positive image in their mind for their servicing. Mobile technology has concise the world into a
small screen where every customer can get the information about the product and service they
are providing to its consumers. Thus, it has made the bond more strong between company and
customers. Moreover, in order to choices and preferences of consumers, management of the
company is conducting surveys so that client's views and opinion can be recorded. As a result, it
will provide a better view of the requirements of customers related to a product or commodity.
Therefore, with the help of mobile technology company can develop a better relationship and
hence, improved customer's base and value as well. Mobile is the best source of maintaining
relation with different peoples in relation to Nomtek Limited because it have several sources
such as text messages, social media, calls and so on. All these practices result in building healthy
as well as direct relation with customers.
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3. RESEARCH METHODOLOGY
Research methodology is a theoretical concept that assist to provide information
regarding several techniques that researcher can use while conducting data and information on
specific topic (Atanassova and Clark, 2015). The methods of research assist to provide authentic
information on the basis of topic's requirement. There are different methods of research is
determine below as -
Qualitative research – The method of this research is seeks in-depth knowledge
regarding particular topic. It provides theoretical information to researcher including human
phenomena properly. The ground of these kind of research is based on theoretical data to
determining advantages and disadvantages of specific topic rather than logistic and statistical
informations. This method is easy than quantitative approach because researcher can maintain
documentation by their own regarding theoretical information. It consumes less time and cost for
research than quantitative method. The methods of qualitative research are survey, in-depth
interview, case study research, content analysis and so on. The results of qualitative research are
more descriptive than others.
Quantitative research – This is a structured way of collecting information and data from
several sources. This approach includes computational, mathematical and statistical tools that
assist to providing appropriate result of research. This methods is more exploration because the
data of information in this research is based on verbal and numerical form. These kind of
research methods are normally uses by business organisations in order to represent each and
every aspect in statistical format easily. In general terms researcher uses qualitative methods
because quantitative methods consumes proper time and cost.
Primary method – This is method of research procedure in which researcher gathers
information through primary resources. Primary method of research determine view and opinion
of several individuals. Researcher can opt one specific method between in-depth interviews,
survey, discussions, content analysis and so on. For this, organisation usually takes help of
mediator who design several questions for research analysis. Primary research provides fresh
results to analyst in effective manner.
Secondary method – These kind of research methods are based on secondary sources of
information as magazine, books, articles and so on. This is a easy concept than primary method
because it consumes less time and cost of firm. The area of this method has not been as broad as
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primary method. The employees of an organisation can collect information through these sources
by their own. The criteria of these concept is limited that incorporate a limited information. The
advantage of this research is that it consume less time and cost for data gathering procedure
(Meske and Stieglitz, 2013).
Sampling- In this procedure, emphasized data through random sampling from large
population. On the basis of this, researcher can design several patterns in order to gathering
information from different sampling sources. This research approach encountered random
sampling to analyse view point of individuals. Sample size of this research is 30.
Cost: This is one of the important factor that has to be looked after before starting a
research as this can create problem while executing the action plan in a better manner. For this, a
plan in a systematic manner can be developed so that investigator can have proper knowledge
related to task that is to be performed first.
Research Ethics: While conducting a research there are some ethics which are to be
considered such as keeping the records of clients private so that nobody can misuse the same. It
is the responsibility of researcher because third party can miss-use the data collected for research
purpose. Along with this, if data will be share then respondents have right to sue investigator is
court.
Questionnaire
Q1) Do you know about the concept of mobile technology?
a) Yes
b) No
Q2) According to you why mobile technology is important for Nomtek Limited?
a) For improving its sales
b) For maintaining between relationship with customers.
c) Both a and b
Q3) What kind of challenges Nomtek Limited can face while implementing mobile technology?
a) Mobile Device limits small screen sizes
b) Mobile User Experience
c) Mobile Security
Q4) Does mobile technology is assisting Nomtek Limited in maintaining better relationship
with customers?
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a) Yes
b) No
Q5) Does mobile technology is increasing sales and productivity of Nomtek Limited?
a) Agree
b) Disagree
Q6) Is purchasing goods and products using mobile application is secured?
a) Yes
b) No
Q7) Does mobile technology is providing benefits to the Nomtek Limited and enhancing its
growth rate?
a) Agree
b) Disagree
Q8) Is mobile technology is increasing customer base for the Nomtek Limited?
a) Yes
b) No
Q9) Any suggestion you want to give in order to enhance performance of Nomtek Limited?
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4. DATA ANALYSIS AND INTERPRETATION
Discussion
Theme 1: Concept of mobile technology
Q1) Do you know about the concept of mobile technology? Frequency
a) Yes 22
b) No 8
Interpretations: Mobile technology, is one of the integral part of digital technology
which helps in communicating with other individuals and in terms of business with the help of
mobile technology company is providing quality services and facilities. From the above
mentioned graph it can be evaluated that as per 22 respondents out of 30, they have chosen the
option 'Yes', which means these respondents knows about the concept of mobile technology and
its functions as well. Whereas 8 of the respondents, as they have chosen 'No', as their option so
according to their knowledge they are not aware of the concept of mobile technology and its
benefits as well. Thus, respective organisation have to conduct awareness program before
9
a) Yes b) No
0
5
10
15
20
25
Column B

launching mobile technology in the market area. So that understanding of product result in
purchasing more products or services.
Theme 2: Mobile technology is important for Nomtek Limited
Q2) According to you why mobile technology is important for
Nomtek Limited?
Frequency
a) For improving its sales 9
b) For maintaining between relationship with customers. 6
c) Both a and b 15
Interpretations: Nomtek Limited are the major source for nation as they contribute a
large amount of money in nation's economy. Hence, for them mobile technology is a boon as this
will assist them in operating their business operations in an effective manner. Therefore, with the
help of graph mentioned above it can be evaluated that as per 9 respondents out of 30
respondents as they are agreeing with the fact and believe that company should implement
mobile technology for improving its sales and productivity. Whereas other 6 of them thinks that
mobile technology can be very beneficial for maintaining a better relationship with customers as
10
a) For improving its sales
b) For maintaining between relationship with customers.
c) Both a and b
0
2
4
6
8
10
12
14
16
Column B

through mobile technology consumer can find an easy way for communicating with one another.
Rest, 15 of the respondents are agreeing with the fact that mobile technology will assist both in
both ways whether its a matter of increasing sales and productivity or maintaining a better
relationship with its customers. Thus, implementing mobile technology is beneficial for Nomtek
Limited because it result in enhancing their sales as well as play crucial role in maintaining direct
relation with customers.
Theme 3: Challenges Nomtek Limited can face while implementing mobile technology
Q3) What kind of challenges Nomtek Limited can face while
implementing mobile technology?
Frequency
a) Mobile Device limits small screen sizes 13
b) Mobile User Experience 8
c) Mobile Security 9
Interpretations: Although mobile technology provides benefits to Nomtek Limited while
operating its business but like everything has its drawbacks, mobile technology has its limitations
as well. So, it is crucial for Nomtek Limited to lookout for all the challenges which can hamper
11
a) Mobile Device limits small screen sizes
b) Mobile User Experience
c) Mobile Security
0
2
4
6
8
10
12
14
Column B

the performance of a company. Thus, with the help of graph mentioned above it can be evaluated
that according to 13 respondents out of 30 believes that while introducing mobile technology in
their workplace firm or customers can face issues related to small screen size as displayed
information may not be appropriate. Rest, 8 of the respondents have chosen the option mobile
user experience which defines that changing regular pattern of work to mobile technology can
create problem for employees in understanding them in a better manner. Whereas other 9
respondents think that mobile security is the major concern as using mobile technology there can
be a possibility of leakage in important information. Although, it is not easy to implement any
new technology every thing come with several challenges same as mobile technology also for
Nomtek Limited. One of the major problem is small size screen of mobile phones.
Theme 4: Mobile technology is maintaining better relationship
Q4) Does mobile technology is assisting Nomtek Limited in
maintaining better relationship with customers?
Frequency
a) Yes 24
b) No 6
12
a) Yes b) No
0
5
10
15
20
25
Column B

Interpretations: In recent times mobile technology can act as a bridge between Nomtek
Limited and customers. Thus, it has made easier for consumers in presenting their issues and
problems related to the products and services provided by the firm. Therefore, as per the graph
mentioned above it has been evaluated that as per 24 respondents out of 30 are agreeing with the
fact and saying 'Yes', which means that according to them, mobile technology is assisting firm in
maintaining a better relationship with customers as company is now able to know about the
needs and wants and this is enabling firm in providing better services and facilities as per the
needs and wants of customers. Whereas 6 of the respondents as they have chosen the option 'No',
which means according to their perception mobile technology is not providing any kind of help
in terms of enhancing or maintaining a better relationship with customers and the main reason
behind this is not using mobile technology on a frequent basis.
Theme 5: Mobile technology is increasing sales and productivity
Q5) Does mobile technology is increasing sales and productivity
of Nomtek Limited?
Frequency
a) Agree 18
b) Disagree 12
13
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
Column B

Interpretations: Mobile technology is recent times is the better source of increasing
number of sales and productivity in a limited time frame because now a days, most of the people
are active or having mobile technology. Therefore, with the help of above mentioned graph it has
been evaluated that according to 18 respondents out of 30 are agreeing with the fact that through
mobile technology company has enhanced its sales and profitability in a speculated time frame.
Whereas other 12 respondents are disagreeing and saying that mobile technology is although
beneficial for companies but it is not assisting company in improving its sales and profitability.
As most of the people don't prefer using mobile technology while purchasing goods and products
because the images displayed don't give better experiences.
Theme 6: Use of mobile application is secured
Q6) Is purchasing goods and products using mobile application is
secured?
Frequency
a) Yes 20
b) No 10
Interpretations: Major challenge which can be faced by a mobile user is of mobile
security as increase in leakage of data and information has been seen. Thus, with the help of
14
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
Column B

graph mentioned above it can be evaluated that according to 20 respondents out of 30 they are
agreeing with the fact and saying 'Yes', which means that company is providing a secured
interface for customers while using mobile technology in order to performing their purchasing
activity. Whereas other 10 respondents think that even after using mobile technology their
important data has leaked because of which they have chosen 'No' option so they believe that
mobile technology is not secured while buying goods and services. Therefore, it is important that
firm provide notifications on a regular basis related to change the password and other activities.
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Theme 7: Mobile technology is providing benefits
Q7) Does mobile technology is providing benefits to the Nomtek
Limited and enhancing its growth rate?
Frequency
a) Agree 19
b) Disagree 11
Interpretations: Mobile technology is helpful for business to connecting with the large
number of people in all over the world. As per the mention graph, there are 19 respondents
which said that mobile technology is an effective or better social media tools which connect the
people from all over the world. With the help of this, Nomtek Limited can interact with the
consumers in significant manner. It will help in increase growth and productivity of business. On
the other hand, according to 11 respondents mobile technology does not provide the effective
benefits to business.
16
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
Column B

Theme 8: Mobile technology is increasing customer base
Q8) Is mobile technology is increasing customer base for the
Nomtek Limited?
Frequency
a) Yes 17
b) No 13
Interpretations: In business context, mobile technology helps in enhance productivity as
well as efficiency of business. Mobile technology is a fastest way to enhance communication. On
the basis of view point of 17 respondents that through use of mobile technology, company can
enhance its customer base at market place. By mobile technology application, organisations can
interact with the people and make strong relationship with them. On the other hand, there are 13
respondents which are not agreed with this statement. According to them, Nomtek Limited
should use some other methods to make its customer base strong.
Findings
Research is being conducted in order to get detailed information related to the topic as it
will increase information and knowledge about a specific subject. With the help of this, research
an outcome can be drawn which are explained below:
17
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
Column B

The concept of mobile technology
Mobile technology is basically used for cellular communication that assist in
building direct connection between organisation and its customers. This technology basically
refers to having many small interconnected transmitters as opposed to one big one. Mobile
technology is like an evolution can it is providing benefits to companies whether dealing in
small, medium or large sector. As mobile is a device which is available to every person and can
use for different purposes (Ainin and et. al., 2015). This is providing new experience to people
and making some of the activities easier than before. For instance: People can now use mobile
for purchasing goods and products online and there is no need of going to outlets for buying
commodities. Other than this, with the help of mobile technology people can simply
communicate with their loved ones who are living in different parts of the world.
In relation with the company Nomtek Limited can provide relevant information to its
customers through messages, phone calls, email, email services etc., Apart form this, mobile
technology can assist customers in tracking their products in order to know where their
purchased product is and at what time it will be delivered.
The importance of mobile technology for a Nomtek Limited
In this recent scenario, mobile technology has changed overall scenario of operating
business. Respective technology play important role in connecting employees as well as
customers with each other and also help in improving communication. One of the major
importance of respective technology is mobile marketing which involves communication with
customers through text messages, social media as well as some other mobile applications. As a
result, with the help of mobile technology employees can perform their activity from anywhere
without any problem. In terms of Nomtek Limited, this technology is assisting them in building a
better relationship with its customers and enabling them in giving services according to the needs
and demands of customers. With the help of mobile technology small business enterprise can
communicate with its customers and employees moreover, firm can know about the choice and
preferences of customers regarding products they are providing. In simple term it can be said
that, through mobile technology Nomtek Limited can solve queries of their customers as well as
also remain in touch with them.
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Other than this, mobile technology saves time and money for the organisation as
company can provide a lot of information to customers by just developing an application and this
doesn't require any extra funds (Dahnil and et. al., 2014).
Major challenges faced by Nomtek Limited while adopting mobile technology
Mobile technology is a gift that has evolved form technologies and it is playing crucial
role for companies in providing them with maximum benefits. Rather than so many benefits,
mobile technology has some limitations as well which is portraying a negative image. It may
result in extra cost within working of Nomtek Limited because there will be requirement of
calling as well as internet recharge. Without this it is not possible to remain in contact with
customers. Along with this, their will be need of providing training session to staff members so
they can work on the latest mobile technology easily. As well as if their will be any up-gradation
then also development session will be needed. There can be some of the issues and problems
which can be faced by Nomtek Limited while implementing mobile technology and main reason
of this is because of the size of screens as most of the people can move towards other sources for
purchasing goods and products as customers may not get the detailed information of the
commodity on mobile screens. This can decrease the number of users and gradually company
can face issues (McCann and Barlow, 2015). Other factor which can create problem for
companies while introducing mobile technology is poor performance of employees because
changing the entire workplace with mobile technology can generate problem in understanding
the entire process of mobile technology. Thus, company can provide effective training and
different kinds of developing programmes so that they can improve the skills and knowledge of
workers.
Major impact of mobile technology on building direct relationship with customers
Most of the companies establish their business in order to get maximum profits and build
a strong relation with its customers. Mobile technology is doing the same and it is assisting
Nomtek Limited, in doing the same. As with the help of their mobile application customers can
get to know about the information of products and services they are providing. With the help of
mobile technology, Nomtek Limited can easily get to know about the reviews and feedbacks as a
result, it will assist firm in knowing whether provided stuffs are putting a great impact on the
minds of customers.
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In relation to customers, with the help of mobile technology clients can also discuss about
the queries regarding goods and services in quick time as a result, it can act as a first step
forward towards building a strong relationship (Hassan, Nadzim and Shiratuddin, 2015).
5. FINDINGS
20

21

22

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6. RECOMMENDATION
From the above report it has been analysed that digital technologies put a large impact on
operational activities of small organisations. It provides ways through which such organisation
can improve and enhance performance of business, as well as expand it on other locations also.
Therefore, it has been recommended to Nomtek Limited that deals in consultancy sector to bring
mobile technology within business. This would help in making interaction with its potential
customers and provide timely information about new services and plans. As this company deals
in small sector therefore, its management have to develop strategies for utilizing resources more
appropriately, for the betterment of business growth. By implementing mobile technology it will
become easy to manage funds as well as time for other management practices. Along with this,
for improving sales and profitability, its managers must frame proper strategies to use mobile
technologies, for influencing people towards its business. Mobile technologies also help in
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promoting products or services. For this purpose, Nomtech Limited needs to add more
innovative features in its services, because people are always awaited to get unique products, for
satisfying their desires. Furthermore, its marketing department must formulate new policies for
promoting business through such mobile technologies and overcome from major challenges as
well. Although, with the assistance of mobile technology Nomtech Limited directly contact with
their customers and provide them information related to their latest offerings.
7. REFLECTION
Working on this new project which is based on concept of mobile technology, has
provide me opportunity to enhance my academic skills. As it gives a big platform for me to work
on such a difficult project, therefore, for facing this challenge, I have worked under guidance of
my seniors. They have guided me on each stage how to make investigation through both primary
and secondary resources, in ethical manner. They have told me importance of code of ethics and
such practices for improving efficiencies of project and obtaining outcomes, in desired way. I
have used qualitative research which will provide me a better outcomes and further assist me in
evaluating a valid conclusion. Moreover, it is also used because of its nature as it is less time and
cost consuming. Therefore, qualitative research is used as it is easier than quantitative research
and it is helpful in maintaining a proper record of all the information collected and provides a in-
depth knowledge regarding a particular topic or subject.
In addition to this for gathering information both primary and secondary method of data
collection is being used. With the help of primary method it helped me out in collecting
information which are authentic and are not used by any other person. Thus, it will assist me in
evaluating a valid conclusion for making my investigation better. Moreover, secondary method
of data collection will help me out in making my literature part appropriate as it includes
opinions and views of different scholars and philosophers. Therefore, it will increase my existing
knowledge related to mobile technology.
CONCLUSION
From the above report it has been concluded that mobile technology in recent times is
playing a crucial role that provide flexibility of service that firm can offer to their customers. By
implementing mobile technology Nomtek Limited gaining several advantages in their business
such as building good relation as well as direct contact with customers, enhancing customer base
25

and so on. Therefore, with the assistance of respective technology Nomtek Limited enhancing
their operations in a effectual manner. Furthermore, it is assisting firm in maintaining a better
relationship between customers and with this action it is helping company in knowing the
choices and preferences of consumers and it is enabling them in fulfilling all the needs and
demands of the same.
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