Project Report submitted to UNIVERSITY OF CALICUT in partial fulfillment of the requirement for the degree of BACHELOR OF COMMERCE
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“THE IMPACT OF E-COMMERCE IN EMERGING
MARKETS (DECATHLON)
A SPECIAL STUDY AMONG THE COLLEGE STUDENTS
OF THRISSUR”
Project Report submitted to
UNIVERSITY OF CALICUT
In partial fulfillment of the requirement for the award of the degree of
BACHELOR OF COMMERCE
Submitted by
AMAL ROY K
(CCASBCM065)
Under the supervision of
Ms. PRESSY VISWAMBHARAN
DEPARTMENT OF COMMERCE
CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA
MARCH 2021
MARKETS (DECATHLON)
A SPECIAL STUDY AMONG THE COLLEGE STUDENTS
OF THRISSUR”
Project Report submitted to
UNIVERSITY OF CALICUT
In partial fulfillment of the requirement for the award of the degree of
BACHELOR OF COMMERCE
Submitted by
AMAL ROY K
(CCASBCM065)
Under the supervision of
Ms. PRESSY VISWAMBHARAN
DEPARTMENT OF COMMERCE
CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA
MARCH 2021
CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA
CALICUT UNIVERSITY
DEPARTMENT OF COMMERCE CERTIFICATE
This is to certify that the project report entitled “THE IMPACT OF E-
COMMERCE IN EMERGING MARKETS, A SPECIAL STUDY
AMONG THE COLLEGE STUDENTS OF THRISSUR” is a bonafide
record of project done by AMAL ROY K, Reg. No. CCASBCM065, under my
guidance and supervision in partial fulfillment of the requirement for the award
of the degree of BACHELOR OF COMMERCE and it has not previously formed
the basis for any Degree, Diploma and Associateship or Fellowship.
Prof. K.J.JOSEPH Ms. PRESSY VISWAMBHARAN
Co-ordinator Project Guide
CALICUT UNIVERSITY
DEPARTMENT OF COMMERCE CERTIFICATE
This is to certify that the project report entitled “THE IMPACT OF E-
COMMERCE IN EMERGING MARKETS, A SPECIAL STUDY
AMONG THE COLLEGE STUDENTS OF THRISSUR” is a bonafide
record of project done by AMAL ROY K, Reg. No. CCASBCM065, under my
guidance and supervision in partial fulfillment of the requirement for the award
of the degree of BACHELOR OF COMMERCE and it has not previously formed
the basis for any Degree, Diploma and Associateship or Fellowship.
Prof. K.J.JOSEPH Ms. PRESSY VISWAMBHARAN
Co-ordinator Project Guide
DECLARATION
I, AMAL ROY K, hereby declare that the project work entitled “THE
IMPACT OF E-COMMERCE IN EMERGING MARKETS, A SPECIAL
STUDY AMONG THE COLLEGE STUDENTS OF THRISSUR” a record of
independent and bonafide project work carried out by me under the supervision
and guidance of Ms. Pressy viswambharan Assistant Professor, Department of
Commerce, Christ College, Irinjalakuda.
The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any
Degree, Diploma, Associateship or other similar title of any other university or
institute.
Place: Irinjalakuda Amal roy k
Date: CCASBCM065
I, AMAL ROY K, hereby declare that the project work entitled “THE
IMPACT OF E-COMMERCE IN EMERGING MARKETS, A SPECIAL
STUDY AMONG THE COLLEGE STUDENTS OF THRISSUR” a record of
independent and bonafide project work carried out by me under the supervision
and guidance of Ms. Pressy viswambharan Assistant Professor, Department of
Commerce, Christ College, Irinjalakuda.
The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any
Degree, Diploma, Associateship or other similar title of any other university or
institute.
Place: Irinjalakuda Amal roy k
Date: CCASBCM065
ACKNOWLEDGEMENT
I would like to take the opportunity to express my sincere gratitude to all people
who have helped me with sound advice and able guidance.
Above all, I express my eternal gratitude to the Lord Almighty under whose
divine guidance; I have been able to complete this work successfully.
I would like to express my sincere obligation to Rev.Dr. Jolly Andrews,
Principal-in-Charge, Christ college Irinjalakuda for providing various facilities.
I am thankful to Prof. K.J.Joseph, Co-ordinator of B.Com (Finance), for
providing proper help and encouragement in the preparation of this report.
I am thankful to Mr. Lipin raj, Class teacher for his cordial support, valuable
information and guidance, which helped me in completing this task through
various stages.
I express my sincere gratitude to Ms. Pressy viswambharan, Assistant Professor,
whose guidance and support throughout the training period helped me to
complete this work successfully.
I would like to express my gratitude to all the faculties of the Department for
their interest and cooperation in this regard.
I extend my hearty gratitude to the librarian and other library staffs of my college
for their wholehearted cooperation.
I express my sincere thanks to my friends and family for their support in
completing this report successfully.
I would like to take the opportunity to express my sincere gratitude to all people
who have helped me with sound advice and able guidance.
Above all, I express my eternal gratitude to the Lord Almighty under whose
divine guidance; I have been able to complete this work successfully.
I would like to express my sincere obligation to Rev.Dr. Jolly Andrews,
Principal-in-Charge, Christ college Irinjalakuda for providing various facilities.
I am thankful to Prof. K.J.Joseph, Co-ordinator of B.Com (Finance), for
providing proper help and encouragement in the preparation of this report.
I am thankful to Mr. Lipin raj, Class teacher for his cordial support, valuable
information and guidance, which helped me in completing this task through
various stages.
I express my sincere gratitude to Ms. Pressy viswambharan, Assistant Professor,
whose guidance and support throughout the training period helped me to
complete this work successfully.
I would like to express my gratitude to all the faculties of the Department for
their interest and cooperation in this regard.
I extend my hearty gratitude to the librarian and other library staffs of my college
for their wholehearted cooperation.
I express my sincere thanks to my friends and family for their support in
completing this report successfully.
TABLES OF CONTENTS
CHAPTER NO. CONTENTS PAGE NO:
LIST OF TABLES
LIST OF FIGURES
CHAPTER 1 INTRODUCTION 1 – 5
CHAPTER 2 REVIEW OF LITERATURE 6 – 12
CHAPTER 3 INDUSTRY AND
COMPANY PROFILE
13 – 24
CHAPTER 4 DATA ANALYSIS AND
INTERPRETATION
25 – 46
CHAPTER 5 FINDINGS, SUGGESTIONS
& CONCLUSION
47 – 48
BIBLIOGRAPHY
ANNEXURE
CHAPTER NO. CONTENTS PAGE NO:
LIST OF TABLES
LIST OF FIGURES
CHAPTER 1 INTRODUCTION 1 – 5
CHAPTER 2 REVIEW OF LITERATURE 6 – 12
CHAPTER 3 INDUSTRY AND
COMPANY PROFILE
13 – 24
CHAPTER 4 DATA ANALYSIS AND
INTERPRETATION
25 – 46
CHAPTER 5 FINDINGS, SUGGESTIONS
& CONCLUSION
47 – 48
BIBLIOGRAPHY
ANNEXURE
LIST OF TABLES
TABLE NO: TITLE PAGE NO:
4.1 Table showing the gender classification of
respondents
25
4.2 Table showing age of the respondents 26
4.3 Table showing education of the respondents 27
4.4 Table showing internet usage 28
4.5 Table showing most preferred e-commerce website 29
4.6 Table showing frequency of usage of e-commerce
website for getting information before physical store
30
4.7 Table showing respondents awareness of decathlon an
e-commerce website
31
4.8 Table showing respondents how they know about
decathlon
32
4.9 Table showing satisfaction of customers with regard
to usage of e-commerce
33
4.10 Table showing biggest concern about buying products
online
34
4.11 Table showing frequency of shopping through
ecommerce website
35
4.12 Table showing more preferred brand among
respondents
36
4.13 Table showing types of products respondents typically
buy on online
37
TABLE NO: TITLE PAGE NO:
4.1 Table showing the gender classification of
respondents
25
4.2 Table showing age of the respondents 26
4.3 Table showing education of the respondents 27
4.4 Table showing internet usage 28
4.5 Table showing most preferred e-commerce website 29
4.6 Table showing frequency of usage of e-commerce
website for getting information before physical store
30
4.7 Table showing respondents awareness of decathlon an
e-commerce website
31
4.8 Table showing respondents how they know about
decathlon
32
4.9 Table showing satisfaction of customers with regard
to usage of e-commerce
33
4.10 Table showing biggest concern about buying products
online
34
4.11 Table showing frequency of shopping through
ecommerce website
35
4.12 Table showing more preferred brand among
respondents
36
4.13 Table showing types of products respondents typically
buy on online
37
4.14 Table showing respondents comfortability on buying
products at online
38
4.15 Table showing privacy concerns of respondents that
prevent from buying products online
39
4.16 Table showing most often used payment method when
buying products online
40
4.17 Table showing acknowledgement of respondents about
time saving on online purchases
41
4.18 Table showing authenticity of products description on
the website
42
4.19 Table showing features that respondents like about
decathlon
43
4.20 Table showing respondents perceive about offering
various brands of products by ‘decatlon.com’ like
other offline retail store
44
4.21 Table showing respondents acknowledgement about
decathlon reasonable return and exchange policy
45
4.22 Table showing respondents decathlon’s rating 46
products at online
38
4.15 Table showing privacy concerns of respondents that
prevent from buying products online
39
4.16 Table showing most often used payment method when
buying products online
40
4.17 Table showing acknowledgement of respondents about
time saving on online purchases
41
4.18 Table showing authenticity of products description on
the website
42
4.19 Table showing features that respondents like about
decathlon
43
4.20 Table showing respondents perceive about offering
various brands of products by ‘decatlon.com’ like
other offline retail store
44
4.21 Table showing respondents acknowledgement about
decathlon reasonable return and exchange policy
45
4.22 Table showing respondents decathlon’s rating 46
LIST OF CHARTS
FIGURE NO: TITLE PAGE NO:
4.1 Figure showing the gender classification of
respondents
25
4.2 Figure showing age of the respondents 26
4.3 Figure showing education of the respondents 27
4.4 Figure showing internet usage 28
4.5 Figure showing most preferred e-commerce website 29
4.6 Figure showing frequency of usage of e-commerce
website for getting information before physical store
30
4.7 Figure showing respondents awareness of decathlon
an e-commerce website
31
4.8 Figure showing respondents how they know about
decathlon
32
4.9 Figure showing satisfaction of customers with regard
to usage of e-commerce
33
4.10 Figure showing biggest concern about buying
products online
34
4.11 Figure showing frequency of shopping through
ecommerce website
35
4.12 Figure showing more preferred brand among
respondents
36
FIGURE NO: TITLE PAGE NO:
4.1 Figure showing the gender classification of
respondents
25
4.2 Figure showing age of the respondents 26
4.3 Figure showing education of the respondents 27
4.4 Figure showing internet usage 28
4.5 Figure showing most preferred e-commerce website 29
4.6 Figure showing frequency of usage of e-commerce
website for getting information before physical store
30
4.7 Figure showing respondents awareness of decathlon
an e-commerce website
31
4.8 Figure showing respondents how they know about
decathlon
32
4.9 Figure showing satisfaction of customers with regard
to usage of e-commerce
33
4.10 Figure showing biggest concern about buying
products online
34
4.11 Figure showing frequency of shopping through
ecommerce website
35
4.12 Figure showing more preferred brand among
respondents
36
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