Green IT and Organizational Performance: An In-Depth Analysis

This report examines the impact of Green IT (Information Technology) practices on organizational performance, addressing the increasing importance of environmental sustainability. It reviews literature on the concept of Green IT, theories of sustainable development, and the effects of Green IT on organizational performance, emphasizing the shift towards green models that prioritize resource efficiency and reduce environmental impact. The report also discusses the current market practices, highlighting the role of IT in transforming markets and the potential of Green IT in fostering a sustainable society. It explores how organizations can enhance their financial performance and monetary value through sustainable business practices, including the implementation of Green IT, which improves revenues, lowers costs, and enhances relationships with stakeholders. The analysis indicates a positive correlation between Green IT practices and organizational performance, suggesting that companies adopting these practices can achieve competitive advantages, improve their image, and expand their consumer base.

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Table of Contents
Abstract:...........................................................................................................................................3
Introduction......................................................................................................................................4
Literature Review:...........................................................................................................................5
Current Practice Section..................................................................................................................9
Comparison of Literature and Current Practice.............................................................................12
Conclusion:....................................................................................................................................13
Reference list- Literature...............................................................................................................14
References – Current Practice.......................................................................................................15

Abstract:
Environmental sustainability turns out to be very important to the organizations as a comeback to
the continuous degradation of natural resources. Nowadays, the entire world is moving in the
direction of green models which are laying attention on increasing the effectiveness and
competence of resources while decreasing negative influence on productivity, environment and
human health. As a consequence, various organizations are including the green IT into their
regular operations. This report outlines the impact of green IT on organisation. Green IT
(Information Technology) practices are considered to be the most significant business practices
as most of the organizations are utilizing few forms of Information Technology to execute their
daily trades. This report observes the aspects which affect the approval power of Green
Information Technology (IT) practices and their major impact on the organization’s
performance. From the studies, it is discovered that there are a constructive relationship among
Green Information Technology (IT) practices and performances of the organization. Further, this
report presents the discussion on the findings. the Results which are concluded from the report
provides a viable understanding of the connection between technology and organization, hence
increasing the role which is played by Information Technology teams in green and sustainable
organizational performances.

Introduction
This report will show that business organizations are able to produce more and get more profits
by adopting sustainable business practices in numerous ways is it in terms of financial
performance and monetary value due to improved revenues and lower values. This report
highlights to the practices and theories which are relevant in the field of Green IT .in addition to
this, the report continues with an argument of the contextual to Green IT, the impact of green IT
on organizational performances and Green IT Practices that are prevailing in the current market.
This report also presents the hypotheses and model of sustainability which helps in collecting
clear findings. Finally, this report presents the conclusion of the above study.

Literature Review:
Concept of Green IT:
According to Charter (2017), Green IT denotes the implementation and design of information
system which contributes significantly to the sustainable business procedure. Over the past few
years, the advance of social and business practices is completely based on information
technology which has changed various markets s into e-markets and numerous organizations into
e-organization. For the markets, IT is increasingly playing a significant role in generations and
transforming market opportunities. On the other hand, clime variations and global warming,
together with increasing prices of energy and limited availability, are posing a critical contest for
the sustainability of the global digital market. Information technology is having the potential to
craft sustainable society and business in both green and grim economic time. In particular,
recovery from, the prevailing market crises are going to require and lead to greener and more
energy efficient industries (Charter, 2017).In the global context, it can be seen that green IT
turned out to be the top issue of concern for the business and IT managers. Adopting Green IT
benefited the business in accomplishing the organizational goals more effectively and efficiently.
Theories on sustainable development
According to Rowell (2017), the theories of sustainability claims to incorporate and arrange
social responses to cultural and environmental issues. An economic model perceives to sustain
both financial and natural capital whereas an ecological model highlights ecological integrity and
biological diversity. Further, the political model perceives to a social system which relaxes the
dignity of human resource. Hence, the theories of sustainability are vital to understanding the
concept of Green IT. The green IT can lead to the invention of new opportunities which
increases the profits and productivity of the business organizations (Rowell, 2017).Green IT
plays a crucial role in the development and advancement of the business organization. Green IT
must be incorporated by the business into their functions so that this function of the company can
be managed effectively efficiently.
Impact of Green IT on organization’s performance

According to Bennett & James (2017), Issues in relation to sustainability are turning out to be
increasingly vital for the business practitioners and scholars in the past few years, as a
consequence of both and wealth disparity and natural resource depletion. Such issues or
problems are having recent blow-out to the domain of IT (Information Technology), the
influences of which on the natural atmosphere can be categorized in two groups: first-order
effects which arises when the technology signifies an increasingly and significant larger portions
of the existing environmental difficulties which are faced by the society (consequently relating
to the undesirable environmental influence of Information Technology utilization, disposal and
production); and second-order effects which arises when technology delivers significant
solutions to diminish these difficulties (consequently relating to the optimistic influence of
utilizing Information Technology on economic and business procedure) (Bennett and James,
2017).Organizations are facing difficulties in the choices of what they want to survive in the
changing environment and cut-throat competitions which are faced by the business in the
contemporary world.
According to Brotchi, et. al. (2017), the survival of the organizations is becoming difficult during
the time of economic downturn. Various investigations demonstrated that considering the
sustainability issues like implementation of Green IT is vital for the long-term survival of the
business. In addition to this, the triple bottom line (TBL) methods denote the sustainability in
terms of three elements which our society, economic performance, and natural environment.
Therefore, the performance of the organization should be measured by using the indicators which
reflect the impact on environment and society as well as economic indicators.Various
organizations comprise the green IT into their regular processes (Brotchi, et. al., 2017).
According to Cooper, et. al. (2017), Green IT (Information Technology) practices are considered
to be the greatest significant business practices as mainly the organizations are employing few
forms of Information Technology to run their daily projects. When the organizations can easily
maintain their environmental issues successfully, excellent competitive benefits and economic
performers can be achieved Adopting green IT is essential for the growth and development of
organizations in this competitive environment. This view has significantly gained support from
the top companies in Australia like Westpac which adopted Green IT for managing its business
operations in a well-organized manner. Adopting sustainable practices result in increasing

economic performances (market share and profits) of the companies. Green IT helps the
companies to have good relations with the government and society as both government and
society are concerned about the sustainable development of the economy (Cooper, et. al., 2017).
Implementation of Green Information technology helps in building an effective relationship with
the stakeholders of the company so that they can work in a sustainable manner. Therefore it is
important for the organizations to adopt green its practices in its business operations.
According to Geng, et. al. (2017), strengthening the institutionalization of ecological
sustainability in the business allow individuals and business owners to carry out numerous green
practices not only in information technology divisions but also in other divisions. When a
variation arises in the institutional operations the conscious of resource availability and scarcity
to reuse technological apparatus are considered. This implies that Green IT has backed to
institutionalize the establishment's concern for dissimilar environmental matters. These
circumstances lead to the variations in work approaches which can favour ecological
sustainability initiatives. In this framework, Green IT (information technology) inspires the
actions and behaviour of IT managers and users, since the spectacle was jointly acknowledged
and generated variations in the institutional possessions. Indication of these variations is the
habits and behaviour of numerous groups of IT operators who now turn off apparatus when they
are leaving from the workplaces, asking for extra power-effective apart (for example, LEED-
certified and Energy Star), separate carbon-based garbage from green waste, and monitor toxic
remains.green IT helps the business organizations to expand their consumer bases from local to
global markets (Geng, et. al., 2017). A company which adopts sustainable measures like green IT
has a better image than the companies which do not work on the sustainable grounds.
According to Banerjee, et. al. (2017), Green IT has a direct impact on the performance of the
organization. at the current time, the level of pollution generated by the business organizations is
increasing day by day, so it is essential for the organizations to incorporated green IT practices in
their business operations .further, adopting Green IT practices creates Openness among the
stakeholder of the company . Openness denotes to a person’s receptiveness to fresh experiences
and ideas. The personality trait of openness is directly linked to the implementation intensity of
Green IT practices. Nowadays, organizations are using IT to execute their large projects. With
reference to the environmental sustainability, the choices of sustainability practices keep on

changing, but the most important practice which is adopted by almost every business
organization is Green IT (Banerjee, et. al., 2017). The notion of Green Computing or Green IT
outlooks as the socio-technical drive that implements strategy , policies, IT products(hardware
and software ) and practices which can help to foster and improve environmental sustainability
Literature analysis summary
From the above literature, it is obvious that green IT or green product innovation positively
influence the performances of the organizations. The satisfaction levels of the consumers are
also associated with the green IT. An organization which is using green IT measures will be able
to fulfill the needs of their consumers in an effective and efficient manner. Adopting sustainable
measures like Green It helps the business to maintain good relations with the government,
consumers, and international agencies. Implementing Green IT into business operations enhances
the image of the business in both local and global markets (Chu, et. al., 2017).In addition to this,
Green IT practices help in improving the business structures of the company as leaders and
business managers shifted their attention from profit to CSR activities and related concepts. In
the modern world, implementing Green IT is really important for the organizations to survey in
the competitive market. Further, adopting such practices help in improving the image of the
organizations
Another significant point which is drawn from above literature is that organizations have been
directed to acknowledge the importance of their socio-environmental influences and to carry out
deliberate and non-stop activities to reduce such influences them. In the wider context, the
number of companies which that were and are using environmental or sustainable practices in
their routine operations has significantly grown. These organizations are targeting to reduce
there, carbon footprint emissions, the magnitude of remains they make, the quantity of non-
renewable resources they utilize, and energy consumption. Hence, it is important for the
organizations to adopt Green IT practices.

Current Practice Section
The green IT is basically the word for IT sustainability which is to work towards the designing,
manufacturing using and disposing of computers to work more efficiently with very less or no
effect on the environment. World’s organisations are moving forward with such technology
which brings in the less harm to the environment and engineers and scientist are designing these
ideas into reality (Linkedin, 2018). There are various current practices on which people are
working effectively to attain the Green IT effectively in an organisation. Geoff McKay, PMP
(Project Management Professional) has a strong entrepreneurial spirit and skills which are taking
him to the heights. The current practice includes the practice of Mr. Geoff McKay who has
developed some effective and efficient software which help the organisations to work more
efficiently. Working for the organisations and promoting Green IT has been done by him in
various developments (Linkedin, 2018). The green it has introduced success in an organisation
with the efficiency. The current practice in which he was involved was with the V.P. sales &
Information systems as there the development and implementation of information systems of
monitoring day to day operations of accounting, inventory control, sales, purchasing etc. a very
effective working for developing the less or minimal effect on environment has been done by
him (Linkedin, 2018).
The current practices include one of the best practices which promoted green IT in an effective
manner. Michelle Simmons who is referred as the Australian UNSW scientist has effectively
pushed the boundaries by working on the development of the first quantum computer in silicon
(O’Brien, 2018). She and her team are effectively working for the building of world’s number
one computer developed by individual atoms to make atomically precise electronic devices. This
scientific approach will change the industries from health to finance transportation. With some
very hard process to understand the quantum, she is working on to make some easy and
understandable technology which will effectively work for the organisations (O’Brien, 2018).
The quantum computers and electronic devices are expected to work efficiently in the manner to
solve the problem in a minute which may take thousand years. This technology will be
improving the organisational work and make the environment better (O’Brien, 2018).

The next battleground which was currently in practice by Westpac Banking Corporation was
basically the development of technology which can improve the training sessions for the
employees who are required to be skilled to handle such heavy technology (Nott, 2018). The
nearby technological advancement took place in Westpac for attending the hiring of skilled and
effective employees. The capability of managing the technological work is not indulged in every
employee. The company needs the hired officers having the appropriate knowledge about this
technological advancement which could help them in making the availability of calculated data
of the banking from all over the company (Nott, 2018). The online tutorials are started by the
company for providing the skills and knowledge about the software and their use. This Green IT
production and selling system of the Westpac is effective as well as efficient in working. This
saves the time and cost and is economical to the company (Nott, 2018). Cloud computing and
various essential software knowledge and skills are provided to upgrade the employees.
The improvement and development of the failing medical imaging technology have been done in
the current practice of Brisbane’s Prince Charles Hospital. Mr. Ricci Jandu who is the project
system manager there provided that because of the inappropriate system delay, the clinically
unacceptable delays to scan results were observed (Connolly, 2018). The change in the systems
was required and the hospital did not respond because of the inconceivability of the
management. This initiated in the development of upgardation of PACS (Picture Archive
Communication System) in the hospital. This was a complete replacement of previous PACS.
The new introduced some 20 existing systems in it (Connolly, 2018). This has initiated the level
of the hospital by providing efficiency, better treatment, better patient care and better safety. The
delay in the urgency treatments and trauma cases could be timely issued and patients have no
need to wait longer. This process may fit in an effective manner to the hospital (Connolly, 2018).
What has improved in Green IT by this invention is the improved efficiency of an organisation
and very minimal or no harm to the environment. The best techniques for the betterment life are
introduced in this case.
The technological transformation is becoming necessary for the current management. The world
or organisation is competing in the sense of providing sustainable development to the countries
which have less impact of technology on the environment. As the technical issues have increased
the majority of the solutions also come from the evolvement of new technology. The idea of

making green IT an important part of the business organisations and removing disruptors and
making the world full of effective solutions is the motive of the recent ThinkNZ event (Paredes,
2018). The entrepreneurs discussed some effective techniques which could ensure the
development of Green IT and its positive impact on the business organisations. The businesses
are worried about the authentication of the products as these are some major issues faced by the
companies on the behalf of their customers. According to the meet, the cryptographic anchors
and blockchain technology could ensure the product authenticity which has become the main
objective of the companies (Paredes, 2018). The lattice cryptography will be used to fight
cybercrime. The issues related to the cybercrime have impacted the environment as the
organisation and markets get affected with this. The small autonomous all powered microscopes
are required. The necessity of quantum computing is also necessary for the organisation because
of the effective and efficient working (Paredes, 2018). The overall discussion in the meet was on
the removal of some distorters presented in the environment which impact the organisational
working and performance. The scientists are working and current practicing is going on such
issues.
The above current practice section describes the different effective technological aspects and this
impact in the new innovation to the companies (Paredes, 2018). The scientists and engineers are
working for the benefits of organisation to make their work smooth and effective and this overall
management of the organisations are affecting the work of organisations. The current practice is
based on the efficient management of the operational activities in organisations (Paredes, 2018).
The sustainability in the organisational environment can be induced with the current practices of
efficiency improvement and better operations.

Comparison of Literature and Current Practice
The comparison between the literature and current practice can be easily seen in this research.
From the above literature and current practice, this is clear that the Green IT is effective and
provides the benefits to the organisation and relaxed environment. The Green IT basically works
beneficially for the organisation toward the betterment of the organisational functions and
working. The literature focused on the benefits of Green IT is the manner of improving relations
with the customers, stakeholders, government and this also improves the brand image of the
company as in the competitive market. The basic discussion in the current practice shows up the
different perspective of the organisations, software engineers and scientists towards the society.
Their main motive is to enhance the efficiency and effectiveness of the organisational functions
and operations. The comparison between the literature and current practice is that the
organisation is thinking beyond to improve the operations and efficiency in their work so as to
provide better services and products to the customers within the ease on the other side.
This could be learned from the report that the current practice in the world related to Green IT is
correct and efficient. The effective relationship between the literature and current practice
provides the information that it is effective and excellent for the organisations to adopt Green IT
for the betterment of their working and for the society. The relationships from the environment
get improved with this and this is one of the major reasons for being adaptive at Green IT. The
current practice is effective and the people are putting great efforts for the betterment of
organisations. Green IT is really important for the organizations to survey in the competitive
market. Further, adopting such practices help in improving the image of the organizations