The Impact of Life Coaching Programs on Business Performance

The impact of life coaching programs over
peoples success wellbeing

Table of Contents
INTRODUCTION.......................................................................................................................................4
Background of Research....................................................................................................................4
Rationale of Research........................................................................................................................6
Aim....................................................................................................................................................6
Research Objectives..........................................................................................................................7
LITERATURE REVIEW............................................................................................................................9
METHODOLOGY....................................................................................................................................16
Research philosophy........................................................................................................................16
Research approach...........................................................................................................................17
Research strategy.............................................................................................................................17
Research choice...............................................................................................................................17
Research Design..............................................................................................................................18
Time horizon...................................................................................................................................18
Analysis and data collection............................................................................................................18
Research instruments.......................................................................................................................19
Sampling.........................................................................................................................................19
Data Analysis..................................................................................................................................20
Reliability and validity of the study.................................................................................................20
Ethical consideration.......................................................................................................................20
Limitations of Research...................................................................................................................21
CONCLUSION AND RECOMMENDATIONS.......................................................................................38
Conclusion.......................................................................................................................................38
Recommendations...........................................................................................................................39
REFERENCES..........................................................................................................................................41

TOPIC: The impact of life coaching programs over the increasing performance of a
business.
INTRODUCTION
Background of Research
The project mainly aims to determine the influence of life coaching programs over the
increasing performance of the business; therefore, life coaching is a wider aspect which mainly
defined as the profession which is profoundly different from the aspect of consulting, counseling,
advice, monitoring, therapy and so on. The coaching is an effective process which mainly
addresses the specific individual projects, business successes, general conditions and transitions
which an individual’s personal life, interrelation and the profession through evaluating what is
going over a specific situation or currently what things are going on. However, it also
discovering what potential obstacles or challenges are arises and influences individuals learning
or selecting an appropriate course of action to create an individual’s life for which they dream
for. A life coach may help each person recognize and improve his or her strengths and define
professional and personal goals. Their job is to help the coaches in the whole process of change
(Aditya, 2019). Life coaching is an approach that has been very misunderstood, Therefore, many
of us recognizing this as a modern form of advice; some are seeking this as a costly aunt of pain
and many as a result of the mindset of the Americans to follow their proverbs. The reality
couldn't be any other. Life coaching has been a highly effective form of speech therapy to the
point that this has helped transform people live. In the context to business life coaching is
recognized as an effective approach which helps individual to break their negative belief patters,
act more decisively or set suitable objectives in relation to attaining what they wish for or what
they want to achieve. In the increasing growing world, the competition within the business sector
is increasingly high, as the businesses are mainly seeking for attaining higher growth and
success. For this, businesses and its management are concern over increasing the performance of
the employees, therefore, life coaching is recognized as an effective tool which is widely
implemented to addressing the weaknesses of individuals thoughts and provide them a clear path
to attain personal as well as professional objectives. A life coach results in someone who can
help define and build a workable strategy to achieve goals. Many people may feel like coaching
is a new approach, but you need the expertise, enthusiastic help, critical perspective and an

overview of a mentor as a world-class competitor. Life coaching is indeed a major part of
collective shift towards job and life stability. In this present study, the analysis is based on
Waitrose, it is a large British supermarket, which sells grocery as a part of widest employee
owned retailer. The company is concern over implementing life coaching program as an effective
strategy which helps the business in developing the performance of employees at workplace, as it
aid in effectively monitoring the operations of the business and provide sort term goals to the
employees to attain advancement.
Background of Industry
In UK, life coaching isn't controlled and if an individual has the requisite qualifications
and attributes, everyone can operate as life coach. Increasingly, consumers continue to prefer
trainers with advanced credentials and membership. Life coaching is recognized as an effective
part of the broader self-improvement industry, which has developed exponentially in recent years
with more people discovering the ability to strengthen and handle their own lives. It is the way to
build skills. Life coaching started in the USA – it was the growth of management consulting and
corporate coaching. In this present project the entire evaluation of based on Waitrose, thus it is a
large British supermarket, which is operated via the largest number of employees. Therefore, the
company has established its operations as the largest grocery supermarket store. The company
was founded in the year of 1904 by the potential efforts of Wallace Waite, Arthur Rose and
David Taylor. The headquarter of the firm is in Bracknell, Berkshire, and Victoria, London,
United Kingdom. The company is operated in around 338 locations and deals in food products.
The company is operating with the staff range of 52590 employees, which are putting their
potential efforts in the growth and success operations of the business. The estimated profit of
Waitrose is around £5,400.4 million, which shows the growth of the business. the company is
working for the objective of increasing the performance and the p0rofitability of the business and
for this, the management of the business is concern over implementing the approach of life
coaching program, as it is imperative in overcoming the weaknesses of the employees and
provide them direction to set clear and concise objectives and achieve them effectively to
enhance the personal and professional growth. As people understood the value of business
coaching, they started to provide specific programs to support people navigate their own personal
lives. Prominence of life coaching and self-handling gurus has increased an industry's visibility

and allowed it to expand so rapidly. These were about 300,000 coaching staff in 2015, and it is
projected to rise to about 330 thousand through 2020. In life coach and mentoring industry
techniques like neuro-linguistic programming have been famous in recent years, although some
of an arguments made on these strategies are controversial (Allen, 2016)..
Rationale of Research
The rationale behind conducting this investigation over evaluating the impact of life
coaching programs over the increasing performance of a business. Therefore, it is a wide area of
study, which is effectively considered as the major aspect of business. Thus, businesses within
the modern era are facing the issue of business performance and the analysis over the aspect of
life coaching program helps the businesses in improvising the operations at wider level. The life
coaching is helpful in enhancing the knowledge and the personal development of an individual in
an effective manner. This present research is mainly conducted in order to fulfill the personal as
well as professional development. In context to personal way, researcher wants to gain the
understanding regarding the importance of the online life coaching full staff as this is beneficial
to the person in its career or future. Other than this, researcher conducts the investigation in
professional context as to enhance the analytical as well as research skills to perform this kind of
investigation. From it, research skills and competences of a learner are enhanced so that it can
able to conduct the similar kind of Investigation in future. Through performing the research,
investigator can able to conduct the investigation in future in a systematic manner and can able to
get the positive outcomes (Camiré and et. al., 2018).
Aim
The entire study activity depends primarily on the research objective. As an efficient and
most significant part of the analysis that aids a researcher in evaluating results of the test. Aim is
described as a predetermined statement, which includes a problem relevant to research as a
concisely or explicitly defined expression. It part of the study allows the researcher to correctly
direct entire project to potential outcomes. This can also be described as most important
dissertation section, because every activity is built on the study objective (Early and et. al.,
2017). This promotes research in the right direction and advice. The aim of this research is “To
investigate the impact of life coaching programs over the increasing performance of a business.
A case study on Waitrose.”

Research Objectives
The research aim, objectives and the questions are regarded as an essential research
component which helps a researcher recognize both individual and organizational impacts and
issues. In order to recognize problems arising from the analysis, the research target is relevant
and significant. Usually, they are articulated in lay forms and contribute to both the staff and a
researcher. Section of the research can be linked to research questions and followed as
declaration of intent which has no hypotheses (Fontinha, Van Laar and Easton, 2018).
Therefore, the study objective is a descriptive, explicit and declarative statement that offers the
researcher.
 To develop basic understanding regarding the conceptual framework of online life
coaching in context of an organisation.
 To critically determine the significance of Online Life coaching programs in improvising
business performance.
 To identify the relationship between online coaching programs and business activities.
 To denote the measures that can be undertaken by online life coaching programs to gain
more growth and competitive edge for Waitrose within UK.
Research Questions
It is a strong and significant segment of research where the investigator needs to be more
precise in answering all the questions. This is a central and critical core of literature or studies.
The study project will be emphasis methodologies evaluated and study directed at whole stages,
feedback collection investigation carried out. This is a request to respond to a specific problem or
concern. The main goal of study is to provide more comprehensive and reliable guidelines and
centers (Fusco, O’Riordan and Palmer, 2016). This is also the conceptual point or part of the
start of natural research.
 What is the conceptual framework of online life coaching in context of an organisation?
 What are the significance of Online Life coaching programs in improvising business
performance?

 What is the relationship between online coaching programs and business activities?
 What measures can be undertaken by online life coaching programs to gain more growth
and competitive edge for Waitrose within UK?