Investigating the Impact of LinkedIn on CEMENTO LTD's Business

This report investigates the impact of LinkedIn on CEMENTO LTD, a small-scale business. It outlines the aims and objectives of the research, including counseling existing literature, presenting new products on LinkedIn, analyzing consumer reviews, and evaluating market demand. The project approach focuses on analyzing the effects of social media marketing on small businesses, with specific attention to Cemento Ltd. The report details the scope and limitations of the project, including respondent numbers and time constraints. It includes a work breakdown structure with timeframes, a communication plan, and a risk log. The literature review covers the concept of social media and its impact on organizations and consumers. The methodology employs both primary and secondary research methods, using qualitative and quantitative analysis. The data analysis section presents findings from surveys, including age and gender demographics, and assesses the impact of LinkedIn on the company's customer base. The report concludes with recommendations for CEMENTO LTD based on the research findings.

The impact of LinkedIn on CEMENTO LTD
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Table of Contents
Task 1:.............................................................................................................................................3
Aims and Objectives for your proposed research:...........................................................................3
Project approach:.............................................................................................................................3
Scope and limitations of the project:...............................................................................................3
Work breakdown structure in order to provide timeframes and stages for completion:.................6
A communication plan and a risk-log for the potential research:....................................................7
Project control:...............................................................................................................................12
Task 2:...........................................................................................................................................12
Introduction:..................................................................................................................................12
Literature Review:.........................................................................................................................12
Methodology:.................................................................................................................................14
Data Analysis:................................................................................................................................14
Conclusions and Recommendations..............................................................................................20
Reference list:................................................................................................................................22
Bibliography:.................................................................................................................................22
Appendix:......................................................................................................................................23
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Task 1:
Aims and Objectives for your proposed research:
Aim:
The aim of the project is to determine the effect of the social media platform LinkedIn on a
small-scale organization like Cemento Ltd.
Objectives:
 To counsel the present literature in context to LinkedIn for sustaining the growth and
development of small business sectors
 To present new and fresh products on LinkedIn in order to build a professional stand
with respect the presented content
 To analyze the impact and effect of LinkedIn on Cemento with respect to the reviews
reported by the consumers and users and in order to maximize sales.
 To evaluate and scrutinize the market system and the demand of stern products on the
platform presented by LinkedIn determined by the highly developed search attributes
Project approach:
The primary idea of this project is to analyze and determine the effects and impact of social
media marketing platforms on small-scale business process. In this project, the impact of
LinkedIn on a small-scale industry likes Cemento Ltd. has been analyzed. Along with this,
necessary parameters that the organization needs to address are also presented in this project
(www.cemento.co.uk 2018).
Scope and limitations of the project:
Scope of the project:
The primary idea of this research project is to establish the effect and impact of LinkedIn on
Cemento limited. The manipulation and influence that has been observed on the idea of
innovation and presentation of upcoming products and services. In order to achieve that, the
primary focus is to research and analyze the case history and background of the organization
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“Cemento Ltd”, along with this, the impact of LinkedIn on the business process and functions
and the idea of online marketing and promotion of their products.
Limitations of the project:
The total numbers of respondents interviewed were five because Cemento Ltd falls under a
small-scale business sector.
The entire timeline for the interviews and surveys were restricted and narrow because the
researcher is a full time employer and could only present a minimal amount of time for the
research work.
The profile of the organization in this case is fresh and it is difficult for the researcher to
investigate and explore the parameters.
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3. Resources and Cost considerations.
Activities Cost per hour(£) Total(£)
Initial resources for
preparatory work
165.00 200.00
Research work on the
concerned
organization
42.00 55.00
Designing the survey 50.00 55.00
Initiation of online
survey
30.00 45.00
Labour expenses 1,300.00 1,420.00
Expenses for
equipments and
machineries
200.00 1250.00
Computers and printer 8.00 9.00
Paper 4.00 28.00
Pen 5.00 16.00
Ink cartridge 20.00 159.0
Transportation and
communication
12.00 110.00
Printing 1.50 250.00
Total 1672.50 3347.00
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Table 2: Cost and Resources
(Source: Created by Learner)
Work breakdown structure in order to provide timeframes and stages for completion:
Activities Start Date
Duration(Days
)
End
Date
selecting the subject matter 10-06-2018 2
12-06-
2018
Approval of the subject by the team leader
and the management 12-06-2018 5
18-06-
2018
Monitoring the impact and necessity of
LinkedIn and audit the present social demands 18-06-2018 13
03-07-
2018
Determining the target customer 03-07-2018 7
10-07-
2018
Establishing the key parameters ( rate of
conversion, promotion of the brand, range of
the social media platform, the rate of usage by
the users) 10-07-2018 25
05-08-
2018
Presenting catchy content on the social media
platform 05-08-2018 13
18-08-
2018
Collection of data and information via
qualitative and quantitative analysis 18-08-2018 10
28-08-
2018
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Analyzing the factors that determine the
effects 28-08-2018 3
01-09-
2018
Presenting the final deduction 01-09-2018 3
04-09-
2018
Compilation of the report and presenting it to
the concerned management 04-09-2018 6
10-09-
2018
Table 3: Work Breakdown structure
(Source: Created by Learner)
A communication plan and a risk-log for the potential research:
Name of the risk Risk description Impact on the
project
Risk response
Unavailability of
ample labour in
order to conduct
the research
work
If the necessary
labour is
unavailable then
the overall
process of the
project will be
hampered
High The concerned
researcher needs
to address the
possible factors
that might lead to
unavailability of
labour and can
implement
strategies by
which the
problem can be
resolved.
The current
employees are
If the concerned
employees are
Medium It is necessary to
study the
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unwilling to
cooperate for the
interviews
unaware of the
idea of social
media marketing
then the survey
and interviews
will be
compromised
and thus the
objectives of the
research project
cannot be
achieved
background and
job profile of the
five respondents
selected in order
to determine
whether the
selected
respondents are
aware of social
media marketing
strategies that the
company has
implemented and
to explain the
employees about
the primary idea
of the project and
request consent
so that the
respondents can
cooperate in the
interview process
Technical glitch In case of online
surveys, there
could be
technical issues
that might arise
and might cause
disruption in the
process
Medium The internet
services and
other technical
glitches needs to
be monitored to
avoid any kind of
future technical
issues
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Compromise in
the budget
If the expected
budget of overall
research project
exceeds then the
quality of the
project can be
compromised.
High It is necessary to
scrutinize the
possible expenses
and conduct the
research plan
accordingly
Shortage of time The research
project needs a
specific
timescale and if
sufficient time is
not provided then
it will be difficult
to address all the
objectives and
the goals of the
project.
Low The work
breakdown
structure needs to
be compact and
detailed so that
any necessary
research work
and data will not
be avoided and
regular
monitoring and
control in order
to determine that
the functions are
performed on the
scheduled dates.
Table 4: risk-log
Source: (Created by learner)
Communication Plan:
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A communication plan is necessary in order to determine the parameters and factors necessary to
structure a stern outline on how the data and information can be communicated via the various
mediums of communications. A communication plan for the concerned research project is
presented below:
Type of
communication
Objective of
communication
Medium of
communication
Sender Receiver
Face to face Presenting the
idea to the
company
Verbal medium
of
communication
The researcher
will
communicate to
the management
of the company
The management
of the company
Cemento Ltd
A qualitative
approach of data
analysis via
interviews
Verbal medium
of
communication
The researcher
will conduct the
interviews
The researcher
will interview
five employees
form the
organisation
Social media A quantitative
approach in order
to conduct online
surveys
Communication
via online
communication
tools
The researcher
will present a set
of survey
questions on the
social media
platform
The concerned
respondents will
participate in the
survey
Electronic mails
and face to face
communication
Presenting the
final research
project to the
management of
Communication
via electronic
mail and a verbal
medium of
The researcher
will present the
final file to the
management of
The management
of the
organisation will
accept the project
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the organization communication the company
Table 5: Communication plan
(Source: Created by the learner)
Project control:
In order to conduct a flawless research project there are certain parameters that the concerned
researcher needs to address. The most important parameter that needs to be focused on is
maintaining the schedule presented in the work breakdown structure. It is necessary to consider
the resources and the functions and duties for a better quality check. Along with this, the factors
like budget and timescale needs to be considered.
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Task 2:
Introduction:
Social media is an integral part of our daily lives and more than half of the populaces are inclined
towards social media. Keeping this in mind, the organizations can take advantage of the idea of
social media marketing. Social media marketing is an essential marketing tool because it is more
efficient and effective medium of marketing.
Literature Review:
Concept of social media:
According to Tuten and Solomon (2017), Social media is defined as an online medium where
people from all around the globe can communicate with each other. Social media platforms area
huge source of information is an effective medium of communication. Social media platforms
like Facebook, YouTube, Instagram and Pintrest are certain global social media platforms. More
than 70 percent of the masses are a part of social media platforms and thus social media as a
marketing tool is an effective and necessary approach in today’s day and age. Nevertheless, there
are certain factors that need to be considered while being a part of social media channels. It has
been observed that prolonged usage of social media can have a pessimistic impact on the
concentration level of the users.
Kaur (2016), states that along with this, social media is also a paramount source of fake and
unwanted information which can mislead kids and are offensive for specified communities.
Impact of social media marketing on an organization and the consumers:
As opined by Ashley and Tuten (2015), Organizations need to address the methods of sales in
order to maximize sales and improve the overall business process. The organizations and
companies can implement a more digitally and technologically advanced medium of marketing
for better efficiency and effectiveness of the business process. Social media as a marketing tool
is an effectual medium because via social media platform the companies and organizations can
reach out to a wide spectrum of users all around the globe. People can analyze and witness the
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