Globalisation Era Challenges and Strategies

The provided assignment is a comprehensive analysis of the challenges and opportunities presented by globalisation to A-Z GARAGE LTD. It involves answering questions on awareness about changing trends, beneficial changes for businesses, and strategies for managing growth and development. The assignment also delves into business entry routes, joint venture marketing strategies, and potential governance issues. It provides a nuanced understanding of the complexities involved in navigating the globalisation era.

Research Project: THE IMPACT OF
LOGISTICS COMPLEXITIES IN
GLOBALISATION - OF A/Z GARAGE LTD,
BARKING BRANCH LONDON.
.
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Table of Contents
TASK 1- RESEARCH PROPOSAL ..............................................................................................3
TASK 2............................................................................................................................................6
Overview of Globalisation..........................................................................................................6
Definition of Globalisation.........................................................................................................6
Drivers of Globalisation..............................................................................................................6
Logistic Complexities.................................................................................................................7
Research methodology................................................................................................................7
Data analysis...............................................................................................................................9
Recommendation......................................................................................................................15
Reflective..................................................................................................................................15
CONCLUSION .............................................................................................................................16
REERENCES ................................................................................................................................17
APPENDIX....................................................................................................................................19
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TASK 1- RESEARCH PROPOSAL
Project Overview
In modern era, new global economy of the 21st century has transformed the economic,
social, educational and political landscape in a profound and indelible manner. Nowadays,
globalisation is now becoming most common term and its common usage convey the impression
that it is potentially and actually possible for ordinary people and economic terms to get in touch
in long term. Present research has been chosen A/Z GARAGE LTD. It was established in
December 2010. The organisation is the leading and most popular automotive Company which
sales and maintains assorted brands of motor vehicles. With the help of globalisation, the A/Z
GARAGE LTD intends to establish branches across many countries of the world.
Rationale
The reason to conduct this study is to explore the different market entry strategies to enter
into the emerging market with the help of a well-designed and coordinated logistic network. The
importance of this study is to explore the positive and negative side of globalisation of business
for continuous growth and sustainability.
Aims: “To determine the different market entry strategies to enter into the emerging market
using effective logistic tools at company disposal for A/Z GARAGE LTD Barking London via a
Case Study.
Objectives
 To determine the different global entry strategies for the business in emerging market
 To identify the globalisation factors that affect the business environment.
 To investigate the ethical challenges that business facing while entering into emerging
market.
 To recommend the ways and strategies to get overcome from the issues.
Research Questions
Q. What are the different global entry strategies for the business in emerging market?
Q. What are the globalisation factors that affect the business environment?
Q. What are the ethical challenges that business facing while entering into emerging market?
Q. What are the ways and strategies to get overcome from the issues?
Literature Review
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As per the Ang, Benischke and Doh, (2015) in present era there are huge number of ways
through company open the new operation into the new market. Basically, To expand the business
Toyota can adopt any of the market entry route which helps to get the high profit on the basis of
different growth scale.
However, Licensing, franchising, joint venture, partnership, are some routes through
company get open the new operation or sell their product or services easily.
Luo and Zhang, (2016) Globalisation is the term which describes how countries, people
and businesses around the world are becoming more interconnected as forces like technology,
transportation, media and global finance make it easier for goods, services and ideas and people
to cross traditional border and boundaries. As per the Ojala, (2015) globalisation offer both
benefits and challenges. It also provides the best tremendous opportunity for economic growth to
improve the quality of life for many people. In the contrast, globalisation also lead the challenges
with the welfare of workers, economies and the environment as businesses globalize and shift
their operations between countries to take advantage of lower costs of doing business in other
world regions.
According to De Villa, Rajwani and Lawton, (2015) there are different factors that would
affect the business organization such as social, economic, environmental and technological. All
such factors affect the Toyota to perform their business practices. As per the Gillespie and
Riddle, (2015) Technological factors is the prominent factor in automotive industry that
motivates to perform the new long-lasting goals and activity. Besides that, due to distinct
political and legal factors company might have been facing issues in different country. In other
words, national or international policies affect the business environment. Such challenging
factors are immigration and border, tariffs and trade, etc.
Research Methodology
Research Approach: Research approach is the distinctive point between deductive and
inductive approaches (Kumar, 2019). Deductive approach is based on the theories or the
assumptions. Moreover, inductive research based on the generation of new theories and results.
Present research will be uses Inductive Approach.
Data collection: Data collection is the systematic approach in order to gathered the
information from a variety of sources to get a complete and accurate the picture of collection
data into more effective manner. Data collection is of two types primary and secondary method.
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Secondary data collection is the method where researcher collects data through internet, books,
journals or internet. On the other hand, primary data collection method in which researcher
collects data through survey questionnaire (Quinlan and et.al., 2019). Present study will be using
both the method to conduct the further study.
Data Analysis: Data analysis is the process under which information analysed to explain
in a brief manner. This divided into two methods qualitative and quantitative analysis.
Qualitative consists interviews, focus group, experiments etc (Mackey and Gass, 2015). besides,
quantitative research based on the analysis based on statistics, in mathematical term.
Ethical consideration: Ethical consideration is the tool or effective process that helps to
ensure the proper result oriented. Besides, also make sure the proper results and goals. Ethical
consideration is the best way to keep the research safe and secure.
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TASK 2
Overview of Globalisation
This research project is set to examine the impact of logistics complexities on
globalisation; and use the crucial logistic tools available to expand its business operations in the
global market. Over the past twenty-plus years, the world has witnessed unprecedented rise in
the sale of various types of motor vehicles. The phenomenon is brought about by the increase in
trend for global growth in businesses to satisfy the demand for goods manufactured in different
parts of the world. The trend assumes the following sequence: an item is designed in one
country, produced/fabricated in a second country and sold in a 3rd country within the spate of one
day.
Definition of Globalisation
Globalisation is a term usually used to describe intercontinental economic, social and
political; integration through global networks of trade, capital flows, and spread of technology
and global media (Gary j. Wells et al 2001). Complexity is the state of having many different
parts interconnected or related to one another in very complicated manner
(Collinsdictionary.com, 2019). Due to the ever-increasing demand for growth of sustainable
business models, global strategies are locked in the network of complex dimensions to fit the
demand and supply trend in the world. But in other to achieve this, the prerequisites for
reasonable activity techniques are experiencing basic change because of the quickly expanding
multifaceted nature of the worldwide economy. A large number of the applied underpinnings of
financial arrangement causing must to be profoundly re-examined: from the worldview of
development to standard monetary models to neighbourhood and momentary impetus
frameworks to existing basic leadership structures. A practical worldwide financial model ought
to limit dangers, be versatile to emergencies, and give future ages the chance to have a satisfied
existence on our planet. Doing as such requests that we encourage innovative and well-
established thought due to the complexities of globalisation.
Drivers of Globalisation
Globalisation is the biggest concept at international market that define the essential
growth system. In order to deal at international market, new businesses should have to face such
drivers such as technological, Political, Market drivers, cost drivers, Competitive drivers etc. all
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such drivers might affect business into direct or indirect manner. All these factors of
globalisation become more saturated in terms of limited goals.
Logistic Complexities
Logistics refers to “the systematic coordination of a series of convoluted arrangement
aimed for the successful movement of goods from the point of origin/manufacture to the point of
consumption so as to meet the satisfaction of customers and organisations” (Chan and Lee,
2005). In a nut-shell, the assets oversaw in coordinations may incorporate unmistakable
products, for example, materials, hardware, and supplies, just as sustenance and other
consumable things. The coordination of physical things as a rule includes the combination of
data stream, materials taking care of, generation, bundling, stock, transportation, warehousing,
and regularly security. A well established and efficient logistics network is the bed-rock of
organisation to take its share of the pie as a successful enterprise in the global market.
The A/Z GARAGE LTD in Barking Essex London is involved in the rat race of
globalisation. The company is involved in the sale of various brands of vehicles ranging from
cars for leisure, genuine and reliable cars components, MOT services as well as heavy duty
vehicles such as trucks which are used in the delivery of goods.
Due to saturation in the home market in the motor sales and service industry in the United
Kingdom, there is overriding need for A-Z Motor company to strive for survival in business;
therefore, the company endeavour to sustain its survival by going global and must consider the
best logistic option on the wheel of globalisation to succeed.
A survey carried out by the Mitta consortium in London revealed that in the last ten
years, the American market has increased its demand for the United Kingdom vehicles and
associated services and the BRIC block countries i.e. Brazil, Russia India and China have
increased their demand for made in the United Kingdom parts (Sturgeon et al 2009).
AIM OF THE RESEARCH
The aim of this research is to investigate how the A/Z GARAGE LTD will advance its growth by
using the most efficient logistics tools available to join the global family.
Research methodology
Research Approach: Research approaches has been divided into two different manner
deductive and inductive research approach. Deductive approach helps to take assumptions on the
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basis of theories. Besides, Inductive research approach spread or make the different theories and
concepts. Present research has been using inductive method to produce the outline about the
negative and positive impact of globalisation on the businesses.
Research Design: Research Design is the research framework which belongs to two
groups exploratory and conclusive. Exploratory research aims is to explore the research topic by
conducting the deep study. Conclusive research design is the structured and well-defined way to
perform the research and found the insight knowledge. Present study has been using Exploratory
research design to determine the benefits or drawbacks of globalisation.
Data collection: Primary or secondary are the two distinct method of data collection
which is the most significant for the study (Taylor, Bogdan and DeVault, 2015). Primary method
of data collection is to collect data from survey, questionnaire. In other words, primary
information can be measure by two methods either from qualitative & quantitative method.
Quantitative data collection method are basically analysed information in mathematical manner
or qualitative data method is conducted as per the thematic way. Secondary data collection
method where the data has been collected through internet, journal, books etc. which has already
been exit. Present research collects information on globalisation from both the techniques by
conducting questionnaire survey.
Data Analysis: Research information or data has analysed by two different techniques
qualitative and quantitative data analysis. Qualitative technique to analyse data does not involve
mathematical term and calculations this technique conduct data by thematic presentation. On the
contrary, Quantitative method conduct the whole information or data in mathematical manner to
disclose the exact fact and figures by using methods such as mean, median and mode. Present
study uses qualitative data analysis tool.
Sampling: Sampling is the significant term in research methods which decides to select
number of populations to be included in the study. There are two methods of sampling
probability and non-probability sampling. Probability sampling give chance to everyone to
participate in the research process (Flick, 2015). In which some following methods are include
such as simple, stratified systematic, multistage and cluster sampling methods. Besides, non-
probability sampling is another method in the study which different methods are includes such as
quota, purposive, snowball sampling methods. Present study uses simple random sampling by
taking 20 employees from Toyota (Alvessons and Sköldberg, 2017).
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Ethical Consideration: Ethical consideration consists some norms and set standards that should
be followed by the researcher to differentiate what is wrong and what is right to do. Ethical
standards help researcher to prevent the research from unwanted restrictions.
Data analysis
Thematic Interpretation
Theme 1: Aware about the changing trend of globalization era
1 Are you aware about the changing trend of globalization era ? Frequency
Yes 15
No 3
May be 2
Interpretation : As per the above interpretation, researcher has found out that at what extend
company aware about the changing trend of globalisation era in present days. Moreover, as per
the 15 employees of the company it has been concluded that yes that company is well known
about the latest trend. As per the 3 employees they think no Toyota need more information about
the latest trend. Only two employees were suggesting that they are not sure. It has been observed
that highly number of employees would suggest positive sign.
Theme 2: Beneficial change for business with increasing globalization
2. What according to you is beneficial change for business with increasing Frequency
10
Yes No May be
0
2
4
6
8
10
12
14
16 15
3 2
Frequency

globalization ?
Emerging of global brand 10
Innovation 5
Market expansion 5
Interpretation : It has been found from this interpretation that how many people think that what
are the best factor is beneficial for the company. Per the 10 emerging of global brand is the
beneficial factor for the company. As per the 5 innovation is the beneficial change for the
company with increasing the globalisation. Besides, as per the rest of the employees has
suggesting market expansion is the beneficial change for the company. It has been concluded
that, higher number of employees thinks that emerging global brand is the most beneficial
change that helps company in higher growth.
Theme 3: Followed by Toyota for managing growth & development for globalization
3. What according to you can be followed by Toyota for managing growth &
development for globalization ? Frequency
Innovation 10
Market expansion 5
Product development 5
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10
5
5
Emerging of global
brand
Innovation
Market expansion

Interpretation : On the basis of this interpretation process it had been analysed by researcher
that, by which company can benefit growth & development. As per the 10 respondents company
should need to more focus on innovation for growth & globalisation. Besides, as per the 5 market
expansion is the concern that should company requires to focus. Rest of the employees were
thinks that product development is more important for the company growth and development.
Theme 4: Best business entry route can be beneficial for the company
4. What according to you the best business entry route can be beneficial for
the company ? Frequency
Licensing 7
Franchising 8
Joint Venture 2
Partnership 3
12
Innovation
Market expansion
Product development
0 2 4 6 8 10 12
10
5
5
Frequency

Interpretation : According to this interpretation it has been concluded that according to
respondents which of the market entry mode company should adopt for the market expansion. As
per the 7 employees Toyota should need to acquire Licensing because it help to share risk or
involves high chance of market expansion. On the other hand, as per the 8 respondents
franchising is the strategy that company should need to adopt for managing the greatest deal that
helps to enhance the company popularity. As per the only two respondents joint venture is the
best strategy to enter into global market. Besides, rest of the 3 respondents think that partnership
is the best way to deal with globalisation. O it has been concluded that high number of persons
suggested that Franchising is the effective way to adopt.
Theme 5: Advantage if Toyota enters into new market via joint venture marketing
strategy
5. What can be the advantage if Toyota enters into new market via joint
venture marketing strategy ? Frequency
Access Market 8
Sharing risk 2
Access to greater resources 10
13
Licensing
Franchising
Joint Venture
Partnership
0
1
2
3
4
5
6
7
8
9
7
8
2
3 Frequency

Interpretation : As per the this interpretation process where researcher asked question to
respondents that what are the best advantage that company get by joint venture which is
beneficial for the company growth. So all the respondents were given different respond to
different advantages. 8 were think that joint venture is beneficial to access market into emerging
market. 2 were think that Sharing risk is the beneficial way that company would get by joint
venturing. Or 10 were thinks that access to greater resources by entering through joint venture.
Theme 6: Biggest challenge in Joint venture which can be faced by the Toyota
6. What will be the biggest challenge in Joint venture which can be faced by
the Toyota ? Frequency
Governance 7
Economic Independence 5
Strategic Alignment 8
14
Access Market
Sharing risk
Access to greater resources
0
2
4
6
8
10
12
8
2
10
Frequency

Interpretation : As per this interpretation process according to all respondents what are the
biggest challenge to the company by joint venture. Such as 7 were think that Joint venture would
have been facing interference is the biggest challenge for company. Besides, e were think that
Economic Independence I the biggest challenge that company would facing. Rest of the 8 were
think that strategic alignment is the biggest issue to company by joint venturing.
Theme 7: Company will face competition when entering into emerging market
7. Do you thing company will face competition when entering into emerging
market ? Frequency
Yes 15
No 5
15
7
5
8 Governance
Economic
Independence
Strategic Alignment

Interpretation : As per this interpretation it has been found that, is that company facing high
competition at the global market or not. So a per he 20 respondents 15 were thinks yes due to
high and dynamic demand of car lovers and number of other brand Toyota facing competition in
emerging market. Besides, as per the rest of the 5 employees they suggesting that no Toyota is
the leading company they are not facing any kind of issue at global market.
Communication outcomes
On the basis of above research outcomes it has been concluded that globalisation is
having the wide scope to spread the business into new emerging market. Besides, study has been
explained about the market entry strategies or the different routes through company can open up
the new innovation growth. Study explored the different factors of market entry strategies and
defined the scope of globalisation benefits on the overall study. Besides, that research also
conducted a survey where they collect information from employees to know the benefits and
challenges they facing at global market. Overall it has been found out that emerging market entry
growth is beneficial for the company to expand the operation into new market.
Recommendation
In order to expansion and growth the global entry modes are the most significant to gain
the best advantage results and growth. In order to recommend the different modes to Toyota to
gain the market successful results and profit earning. Such as the new business growth that helps
to determine the new developing channel. Such as Toyota can adopt Licensing route through a
business can permits a company in the target country to use the property of the licensor. In this
method usually contains the intangible property such as trademark, patents and production
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Yes No
0
2
4
6
8
10
12
14
16 15
5
Frequency

techniques. The best method that would be suggested to the company is Franchising where they
given franchise of the company to other dealer who already have good market image (Hennart
and Slangen, 2015).
Reflective
Throughout this research I gone through from different stages such as as planning the
research study, co-ordinate with team, collect information data by different research methods. I
learnt different knowledge about globalisation and results into the best ideas and growth.
Globalisation is now the most trendy and leading topic for the businesses which helps to get the
best outcomes and results to gain the market opportunity. I learned different channel and
methods to gathered research information and bring the best outcome results. Throughout I have
gained good or bad experienced. The present research helped to learn the team work and how the
team performance get more comfort and effective. In present research, I got to learn several
research methodology I also worked with research approach, research design. Also learned how
to conduct research survey and questionnaire. Present study helped me in my future assignment.
CONCLUSION
As per the above research and discussion it has been concluded that, globalisation is the
foremost concept which is trendier and more effective for the present era. Study has been
discussed what are the emerging market routes and strategies through company can get into the
new global market. Study has been taken different research methodology through research has
been taken. Moreover, it explained how globalization helps to get higher growth, market
expansion, in innovation etc. research project also described and collects primary and secondary
data collection or information to meet out the final aims of the research goals. At the end of the
section study presented the data interpretation which were conducted by survey questionnaire.
Overall, study explained the deep understanding of the globalisation and its positive impact on
the business expansion growth.
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REERENCES
Books & Journals
Ang, S. H., Benischke, M. H. and Doh, J. P., 2015. The interactions of institutions on foreign
market entry mode. Strategic Management Journals 36(10). pp.1536-1553.
Gary J. Wells, Robert Shuey, 2001.Definition of Globalisation nova publication 2001.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
De Villa, M. A., Rajwani, T. and Lawton, T., 2015. Market entry modes in a multipolar world:
Untangling the moderating effect of the political environment. International Business
Review. 24(3). pp.419-429.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Gillespie, K. and Riddle, L., 2015. Global marketing. Routledge.
Hennart, J. F. and Slangen, A. H., 2015. Yes, we really do need more entry mode studies! A
commentary on Shaver. Journal of International Business Studies. 46(1). pp.114-122.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Luo, Y. and Zhang, H., 2016. Emerging market MNEs: Qualitative review and theoretical
directions. Journal of International Management. 22(4). pp.333-350.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
Ojala, A., 2015. Geographic, cultural, and psychic distance to foreign markets in the context of
small and new ventures. International Business Review. 24(5). pp.825-835.
Quinlan, C. and et.al., 2019. Business research methods. South Western Cengage.
Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
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Logistics complexities… Chan, C. and Lee, H. W. J. Successful strategies in supply chain
management
Your Bibliography: Chan, C. and Lee, H. (2005). Successful strategies in supply chain
management. Hershey, PA: Idea Group Pub. COMPLEXITY DEFINITION AND MEANING | CO
Online
Collinsdictionary.com. (2019). Complexity definition and meaning | Collins English
Dictionary. [online] Available at:
https://www.collinsdictionary.com/dictionary/english/complexity [Accessed 27 Jun. 2019].
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APPENDIX
Questionnaire
Age:
Occupation:
1 Are you aware about the changing trend of globalisation era?
 Yes
 No
 May be
2. What according to you is beneficial change for business with increasing globalisation?
 Emerging of global brand
 Innovation
 Market expansion
3. What according to you can be followed by A-Z GARAGE LTD for managing growth &
development for globalisation?
 Innovation
 Market expansion
 Product development
4. What according to you the best business entry route can be beneficial for the company?
 Licensing
 Franchising
 Joint Venture
 Partnership
5. What can be the advantage if Toyota enters into new market via joint venture marketing
strategy?
 Access Market
 Sharing risk
 Access to greater resources
6. What will be the biggest challenge in Joint venture which can be faced by the A/Z GARAGE
LTD?
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 Governance
 Economic Independences
 Strategic Alignment
7. Do you thing company will face competition when entering into emerging market?
 Yes
 No
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