The Impact of Macro and Micro Environment Assignment

Added on - 28 Dec 2019

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BUSINESS ANDBUSINESSENVIRONMENT
TABLE OF CONTENTSTable of Contents.............................................................................................................................1INTRODUCTION...........................................................................................................................1ASSESSMENT 1.............................................................................................................................1ASSESSMENT 2.............................................................................................................................1TASK 1............................................................................................................................................11.1 Impact of Macro environment – Positive and Negative........................................................11.2 PESTLE model of Asda Stores Ltd. in reference to macro environment..............................32.1 Internal and external analysis of Asda in order to Strengths and Weaknesses......................42.2 Strengths and weaknesses interrelated with external factors.................................................52.3 TOWS analysis of Asda in order to taking decisions............................................................52.4 Impact of Macro and Micro factors upon Decision making..................................................7REFERENCES................................................................................................................................8
INTRODUCTIONThe business environment include all the factors that affect the business activityinternally as well as externally. So the environment is consist of internal and external factors.Because a business is surrounded by these factors, so the environment should be favourable asper the business for performing efficiently and effectively. The report is based on Asda StoresLtd. which is a retailer in British market. As Asda Stores Ltd. is an organization, it is alsoinfluence by the business environment. It comes under public sector organization. This reportdescribes the size, scope, structure and purpose of different types of organizations. It explains theinterrelation of structure, size and scope of organization with the products and services providingby the organization. It also briefs about the link between functional department with theobjectives and structure of the organization. In the given report, the influential factors of macroenvironment on business operations and its interrelationship with strength and weakness ofbusiness has also described.ASSESSMENT 1Enclosed in power point presentation.ASSESSMENT 2TASK 11.1 Impact of Macro environment – Positive and NegativeMacro environment factors affect the businesses most. These are uncontrollable in natureand are not in the hands of businessman.(Teece, 2010) These can not be changed as per the needof the business. The business itself has to work according to the changing macro environment.This environment includes the following factors:1.Political2.Economical3.Social4.Technological5.Legal
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