The Impact of Social Media Marketing of Sapphire After COVID-19 on Consumer

The Impact of Social Media Marketing of Sapphire on Consumer
Buying Behavior
Submitted By
Hamza Khalid
(FA17-BBA-001)
Supervised By:
Ms. Humna Ijaz
i

ii
Department of Management Sciences
COMSATS University Islamabad, Abbottabad Campus
December 2020
The Impact of Social Media Marketing of Sapphire on Consumer
Buying Behavior
Submitted By
Hamza Khalid
(FA17-BBA-001)
Supervised By:
Ms. Humna Ijaz

iii
Department of Management Sciences
COMSATS University Islamabad, Abbottabad Campus
December 2020
Project Report Title
The Impact of Social Media Marketing of Sapphire after COVID-
19 on Consumer
Submitted By
Hamza Satti
(FA17-BBA-001)
Supervised By:
Ms. Humna Ijaz

iv
Department of Management Sciences
COMSATS University Islamabad, Abbottabad Campus
December 2020
This project report is submitted in partial fulfillment of the requirements for the degree of
Bachelor of Business Administration awarded by the COMSATS University Islamabad,
Abbottabad Campus

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Student’s Declaration
I declare that this material, which I now submit for assessment, is entirely my own work and has
not been taken from the work of others, save and to the extent that such work has been cited and
acknowledged within the text of my work. I understand that plagiarism, collusion, and copying
are grave and serious offences in the university and accept the penalties that would be imposed
should I engage in plagiarism, collusion or copying. I have read and understood the Assignment
Regulations set out in the module documentation. I have identified and included the source of all
facts, ideas, opinions, and viewpoints of others in the assignment references. Direct quotations
from books, journal articles, internet sources, module text, or any other source whatsoever are
acknowledged and the source cited are identified in the assignment references. This assignment,
or any part of it, has not been previously submitted by me or any other person for assessment on
this or any other course of study.
I have read and understood the referencing guidelines as recommended in the report guidelines.
Signature
Name: Hamza Satti
Registration# FA17-BBA-001

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Supervisor’s Certificate
This is to certify that Mr. Hamza Satti has incorporated all observations, suggestions and
comments made by the external evaluators as well as the internal examiners. The title of her
project is “The Impact of Social Media Marketing of Sapphire after COVID-19 on Consumer”.
Forwarded for necessary action
SupervisorsSignatures
Supervisor’sName
Ms. Humna Ijaz

vii
Approval Sheet
The Impact of Social Media Marketing of Sapphire after COVID-
19 on Consumer.
By Hamza Satti
(FA17-BBA-001)
Mr.
(ExternalExaminer)
Ms. Humna Ijaz
(Report Supervisor)
Dr.
(Head of Department)

viii
Department of Management Sciences
COMSATS University Islamabad, Abbottabad Campus
December 2020