The Impact of Social Media Marketing on Business Performance

The impact of social
media marketing on
business performance

Table of Contents
Project Aim and Objectives.........................................................................................................1
Literature review..........................................................................................................................1
Research Methods........................................................................................................................3
Main findings...............................................................................................................................4
Conclusion, Evaluations and Recommendations.........................................................................9
REFERENCES..............................................................................................................................12

INTRODUCTION
Social Media Marketing refers to a form of marketing in which the organizations put their
focuson the subject areas of the social media which can lead towards the attainment of the goals
and objectives in the future. Thus it is quite important that the companies can put their focus on it
which will help in ensuring that they are able to enhance productivity properly for the attainment
of goals and objectives. In this report, focus will be made on Amazon. It is an American E-
Commerce Company which provides products and services to the customers. This report will put
its focus on the way in which the use of social media marketing puts on the customers and
delivery partners of the Amazon business.
Project Aim and Objectives
Aim- “The impact of social media marketing on business performance a case study of customers
and delivery drivers of Amazon business”
Objectives-
 To assess the impact of the social media marketing on the business performance of
Amazon by understanding the customers and delivery drivers
 To identify the way the application of social media marketing can be done in Amazon
through the analysis of customers and delivery drivers
Research Questions-
 To identify the impact of the social media marketing on Amazon and their customers and
delivery partners
 To assess the usefulness of social media marketing in Amazon and their customers and
delivery partners
Literature review
According to Udit Khanna, social media marketing creates an impact which can be
witnessed upon the businesses because they will be able to ensure that they are able to use it
appropriately for enhancing their own level of efficiency and effectiveness. It is an effective tool
to be used for the purpose of targeting of a wide range of customers. Thus in this way this can be
quite helpful in ensuring that the various customers can be assessed and their wide range of
needs and requirements can be identified clearly. Thus it is crucial for the companies that they
are able to use it in a right waywhich will be quite helpful in ensuring the attainment of goals and
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objectives in the future. Amazon needs to make sure that the impact on its customers and
delivery partners can be assessed which will help in preparing effective social media marketing
strategies to be applied in the company in the right manner. Thus, In the context of Amazon the
impact of social media marketing is explained as follows-
Using social media can be quite helpfulso that the development of the various types of
business tactics is done in a proper manner. Therefore in this way the use of social media
platforms like Facebook, Twitter, LinkedIn etc. is being done so that the attention of the
customers can be grabbed and a brand image can be built in the right manner.
The use of social media marketing leads towards improved customer insights which helps
in ensuring that the customers are able to express their various types of opinions in a proper
manner. This therefore helps the brands in developing the products according to the specific
needs and requirements of the customers in a proper way. Thus in this way they can attain a
strategic edge over the competitors.
Using social media marketing can help in leading towards better customer service. Thus
in this way it can be said that the brands can make its use so that the customer service can be
enhanced in a better manner effectively and efficiently. This will be quite beneficial for the
brands.
Social Media Marketing can be helpful so that the overall level of cost efficiency in the
providing of customer service can be improved which can help in reducing the costs in a right
manner. can be reduced effectively and efficiently.
Connectivity can also be increased by making the use of Social Media Marketing because
its use can lead towards helping in connecting with the customers. Through the use of social
media marketing the wide range of customers in the different areas can be targeted.. This will
help the companies in enhancing the profitability level.
Brand Awareness is quite crucial for the different types of brands in the market which
can help in ensuring that the different types of customers in the market can be targeted
effectively and efficiently. Therefore, In Amazon the targeting of customers and delivery drivers
can be done by enhancing the Brand Awareness which is a result of sustained efforts through the
use of Social Media Marketing in a highly effective manner.
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