logo

The impact of social media on consumer choice

   

Added on  2020-01-07

28 Pages6196 Words212 Views
The impact of socialmedia on consumerchoice
The impact of social media on consumer choice_1
Table of ContentsCHAPTER 1....................................................................................................................................31.1) Overview.........................................................................................................................31.2) Factors contributing in research project selection...........................................................31.3) Literature review.............................................................................................................41.4) Methodology...................................................................................................................51.5) Gantt Chart......................................................................................................................6CHAPTER2.....................................................................................................................................82.1) Relation between research question and hypothesis.......................................................82.2) Data collection................................................................................................................82.3) Research investigation..................................................................................................11CHAPTER3...................................................................................................................................143.1) Research evaluation techniques....................................................................................143.2) Data analysis.................................................................................................................153.3) Recommendations.........................................................................................................21CHAPTER4...................................................................................................................................234.1) Conclusion & recommendation.....................................................................................23REFERENCES..............................................................................................................................24
The impact of social media on consumer choice_2
CHAPTER 11.1) OverviewIn present era, organizations are focusing on their marketing activities so that they will beable to attract number of people towards their services. For this, they are using social networkingsites in order to increase the brand awareness and recognition in the market (Shirky, 2011).Through this, companies will be able to sustain their competitive advantage as compare to theirrivals. There are some of the social networking sites such as Facebook, twitter, LinkedIn and soon. People will be able to know about the different features of the services and products that areoffered by retail industry. The present research project is based on ASDA which offer grocery products to theirservice users. They are focusing on their marketing strategies so that they will be able to build astrong base of consumers. Title: To identify the impact of social media on the consumer choices. Aim: To identify the impact of social media on the consumer choice.Research objectives: There are some of the objectives of current research which are statedbelow:To identify the effectiveness of the social media for the organization.To evaluate the customer’s needs and demands.To analyse that how social media can affect the consumer choice in an efficient manner. To provide some of the recommendations that how an organization can enhance theirperformance in the market.Research questionQ1. What is the use of social media?Q2. What is the relationship between the social media and customer’s needs?Q3. How social media can affect the customer’s preferences?1.2) Factors contributing in research project selectionThere are distinctive components which help in effective and suitable research study forthe desired topic. There a few criteria by which an association will get appropriate help in doingthe powerful research:
The impact of social media on consumer choice_3
Marketing-This helps the association in drawing in more clients by giving them goodsand services, so for this company need to think and investigate about all the requiredaspects of market then according to thatFinance- This is the best technique as this will help analyst to make decision regardingresearch in exact way. It will be extremely dangerous for an analyst to complete hisexploration in required way.Administrations and management- They have the expert to choose or to ignore any ofthe undertakings which an organization is taking a shot at, as they have the primaryobligation to care for all the services related works in a company.Knowledge and experience: These factors also play a vital role in order to select aresearch topic. If knowledge and experience level for the particular topic is high, then itbecame easy for an individual to conduct a field of study. Access to information: The information for this topic is available on the internet and indifferent books, journals. So, it will be easy for me to analyse the impact of social mediaon the consumer behaviour. 1.3) Literature reviewAccording to the views of Dabbagh and Kitsantas (2012) social media is a mediumthrough which companies can share the content with their customers so that they will be able toknow about the different services of the organization. There are some of the social networkingsites are like Facebook, YouTube, Twitter and so on. On the basis of these, an enterprise can postabout their services on the different sites so that customers attention can be grabbed. Throughthis, the total sales of retail industry can be increased in an efficient manner. It has been analysedby Stelzner (2011) that social media is a tool that can boost the overall growth and economy ofthe company. Through this, the two-way communication can be established between theconsumers and organization. So, in manner they will be able to know about the requirements oftheir end users. Tufekci and Wilson (2012) says that there are some types of social media such as socialnetworking sites, social news, media sharing sites, blogs and so on. On the basis of these, ASDAwill be able to increase their overall performance at the marketplace. Along with this, marketingmanager can conduct an online survey in order to collect the information about the consumer’s
The impact of social media on consumer choice_4
needs and demands. Social media marketing plays their vital role in the business organization sothat success can be achieved and their overall objectives can be achieved. It has been confronted by Heller Baird and Parasnis (2011) that social media affect thechoice and demands of the people and through this they will be able to get higher returns of theirinvestments. On the basis of these types of social media, an enterprise will be able to know aboutthe demands of their consumers and this will lead towards the success. Social media influencethe organization in positive as well as negative manner. It has been criticised by De Vries,Gensler and Leeflang (2012) if an enterprise adopts some social media strategies then they willbe able to increase their image, attract number of people, sustain the competitive advantage andso on. On the other hand, if any customer has bad experience with the company they will postnegative comment on their site and due to this performance might get affected. 1.4) MethodologyTitle: To identify the impact of social media on the consumer choices. Aim: To identify the impact of social media on the consumer choice.Research objectives: There are some of the objectives of current research which are statedbelow:To identify the effectiveness of the social media for the organization.To evaluate the customer’s needs and demands.To analyse that how social media can affect the consumer choice in an efficient manner. To provide some of the recommendations that how an organization can enhance theirperformance in the market.Research questionQ1. What is the use of social media?Q2. What is the relationship between the social media and customer’s needs?Q3. How social media can affect the customer’s preferences?Research methodology is a process that is used to conduct the overall research in asystematic manner. Through this, research aim and objectives can be accomplished in anefficient manner (Snyder, 2012). Here, descriptive design has been used by the researcher so thatin depth understanding about the social media and their impact can be identified. Along withthis, interpretivism philosophy is used by them so that qualitative research can be conducted in
The impact of social media on consumer choice_5
an efficient manner. Deductive approach is used in this current research project and informationis gathered from primary as well as secondary sources. Sampling is a technique that is used by the researcher in order to select a sample fromoverall population. Here, random sampling has been used in an efficient manner so that thereviews of the respondents can be identified (Pierre, 2012). Furthermore, thematic analysis isadopted by the researcher in which different themes and graphs are formed and data can beanalysed in successful manner. Contribution: The present research is focused on impact of social media on the choices ofpeople. I have collected information from various sources such as primary and secondary. Afterthis, the project gets completed in an effective manner. Along with this, I have conducted asurvey on number of people so that information on such topic can be collected. 1.5) Gantt ChartThe action plan can be made on the basis of Gantt chart. On the basis of this, differentactivities can be formed with their time in which tasks can be completed in an effective manner.By preparing this type of plan, overall research can be conducted in an appropriate manner.
The impact of social media on consumer choice_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
The Impact of Social Media On Society And Its Implications For Business
|27
|6815
|178

Social Media in Business Entity Research Project CHAPTER 1 - INTRODUCTION 4 1.1 Overview 4 1.2 Research Objects and Objectives 4 1.3 Structure of Project 5 CHAPTER 2 - LITERATURE REVIEW 6 2.1 Introduc
|27
|7237
|276

Impact of Social Media on Consumer Behaviour Report
|34
|10869
|159

Research Project Assignment - The Implications of Digital Technologies on SME’s
|36
|8727
|111

Social Media Marketing on Consumer Shopping Decisions in Fashion Industry- A Case Study on Burberry Plc
|45
|13189
|188

RESEARCH PROJECT RESEARCH PROJECT 1 INTRODUCTION 3
|24
|5322
|425