IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR RESEARCH 2022

Step 2, worth 25% of total unit marks: Project proposal. For this assignment, due at the end of week 6, you will be asked to use the feedback from step 1 to prepare a proposal detailing your proposed project. The proposal is to be written in professional report format and contains the following: · a short, preliminary literature review that places your project within the context of your profession; · a focused research aim, and at least one research question; and · a research plan, including: an overview of your proposed methods of data collection and data analysis; Gantt chart schedule; and clear presentation of data sources. The required length for this report is 1,750 words (+/- 10%), excluding preliminaries, reference list and appendices. You are required to include at least 10 suitable high-quality peer-reviewed scholarly journal articles