(PDF) The Impact of Social Media on Fashion Industry

Added on - 22 Oct 2020

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How international brands impactsocial attitudes in the fashionindustry
Table of ContentsTitle: “To determine how international brands impact on social attitude in fashion industry. Astudy on ZARA”.............................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview and background of the research............................................................................11.2 Research Aim, objectives and questions...............................................................................11.3 Rationale of the research.......................................................................................................2CHAPTER 2: LITERATURE REVIEW........................................................................................32.1 Effect of fashion industries on changing attitude of customers............................................32.2 Challenges faced by M&S due to changing behaviour of consumers.................................32.3 Strategies to deal with challenges to stay competitive at fashion industry...........................3Chapter 3: RESEARCH METHODOLOGY..................................................................................5CHAPTER 4: TIME LINE OF RESEARCH ACTIVITIES...........................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Title: “To determine how international brands impact on social attitude infashion industry. A study on ZARA”CHAPTER 1: INTRODUCTION1.1 Overview and background of the researchWith rise of globalisation, organisations get opportunity to expand their business ininternational market, more easily. It helps in enhancing customer base and developing higheconomy to run business successfully (Phau, Teah and Chuah, 2015). In context with companiesdealing in fashion industry, expanding business at global level, not only provide benefits but alsogive various challenges. As when so many companies run their business on same marketplace,then it rises competition among them. In addition to this, getting a range of products on different-different price rates also impact on behaviour of customers. As they demand more from trendyand fashionable clothes that suits their personality from organisations. Therefore, to completedesires of targeted customers and exceed level of satisfaction, create various difficulties for suchcompanies. In context with M&S, it is considered as one of the best fashion retailer industries inUK. It has opened more than 300 stores in 40 overseas locations to enhance its customer base.But with rise of globalisation, it faces various issues related to social attitude in fashion industry.1.2 Research Aim, objectives and questionsIn order to conduct a research in systematic manner, it is essential for researchers toformulate appropriate aims and objectives. This would help in monitoring the entire activitiesrelated to survey for obtaining higher outcomes (Kim and Ko, 2012). Therefore, in context withpresent research, aims and objectives related to concept of reward system are given as below:-Research Aim:“To determine how international brands impact on social attitude in fashionindustry. A study on M&S”Research Objectives:To identify the effect of fashion industries on changing attitude of customersTo ascertain the challenges faced by M&S due to changing behaviour of consumers ininternational retail marketTo determine strategies that need to be adopted by M&S to deal with challenges to staycompetitive at fashion industryResearch Questions:1
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