Impact of Social Media on Marketing Aspects of Australia's Hospitality

This report examines the impact of social media on the marketing aspects within the Australian hospitality industry, focusing on its influence on product and service promotion. It highlights the increasing reliance on social media for marketing due to its widespread usage across various demographics, leading to a surge in online business and a shift from traditional offline sales. The study addresses the benefits of social media, such as enhanced customer communication, targeted marketing, and cost reduction, while also acknowledging associated challenges like hacking and cybersecurity threats. It discusses the importance of data protection through cloud computing to maintain customer trust and ensure business continuity. The research also provides insights into the conceptual framework, research objectives, questions, methodology, and potential project outcomes, emphasizing the potential for increased profitability and economic growth through effective social media integration in the hospitality sector.

Assessment-3
“The impact of social media on the marketing
aspects of hospitality industry of Australia and
its products and services sold in the market."
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Contents
Introduction......................................................................................................................................3
1.1 Problem Statement.....................................................................................................................4
1.2 Research objectives...................................................................................................................6
1.3 Research Questions....................................................................................................................6
2.0 Justification and potential output of the project........................................................................7
3.0 Conceptual framework...............................................................................................................8
3.1 concerns related with Hacking...............................................................................................9
3.2 Concern related with Cyber Security.....................................................................................9
4. Research Hypothesis..................................................................................................................11
5. Research Methodology..............................................................................................................12
5.1: Literature Review...............................................................................................................12
5.2: Population...........................................................................................................................12
5.3: Sample Size/Participants....................................................................................................12
5.4: Data Collection method......................................................................................................13
5.5 Data Analysis.......................................................................................................................14
6. Milestones and Schedule...........................................................................................................15
7. Budget........................................................................................................................................16
8. The organisation of the project..................................................................................................17
References......................................................................................................................................18
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Introduction
Social media plays a significant role in the growth of industries and organisations in Australia.
This is made with the development of the products and services that are required by the
customers. This is made to increase the effective productivity and promotion in the market.
Social media are mainly used to promote the products and services in the market with the
promotion and advertisement of the products. This makes the customers know about the products
and services that are products by the hospitality industry to satisfy the customers. In Hospitality
sector or industry social media help in promoting the services and benefits that are provided by
them in the market (Lupton, 2015). The report will include the aspects of the market that are
essential to be considered while promotion of products and services take space in the market.
This helps in reducing the cost and increasing the profitability with a high number of customers
in the organisation.
Further, the effective production takes place with the training and development practices
provided to the employees. This help in attracting the customers and makes to know about the
products sold in the market. This helps in the creation of goodwill and enhances the profitability
of the business. This also helps in analysing the behaviour of the consumer so that they can be
provided with the required products and services as per their need and wants. The aspects of the
market will be discussed in the following report.
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1.1 Problem Statement
The research has given its focus on the number of people that uses the social media for the
purchase of products and services. The social media has been used by the every age group of
people with the innovation in the digital technology. The innovation in digital technologies is
taking place at a high rate and that has made the increment in the competition in the market.
The development of the competition in Australia has increased with the effective use of digital
technologies in the Hospitality industry. This has made the hospitality services to produce the
services that are required by the customers. The needs of the customers can be assessed in an
effective manner with high level of competition that takes place in the economy of the country
(Gottfried, et. al., 2016).
From the survey, it has been evaluated that the increase in the usage of social media has made
the increase in the dependence on internet and technologies. The offline sale of products and
services has been reduced. This also increased the chances of hacking and security theft. Such
problems have been faced by the hospitality industry due to the leakage of financial data and
trust of the employees gets diluted. This impacted the success of the organisation and made them
have high security that accrues high cost in the organisation.
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Source: (Wolff, 2018).
Figure: 1- Membership of sates in Australia uses Social Media.
Source: (Napier, 2018).
Figure: 2- The contribution of Australia to the world with the use of social media.
From the above graphs, it has illuminated that Australia contributes a significant role in the usage
of social media in the country. From figure 1, it can be concluded that 62% of the population
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makes the usage of Social media in Australia and makes their purchase a high extent. On the
other hand, figure 2 depicts that Australia has a major contribution to the usage of the social
media in the world. This has been used by the most of the people for the purpose of marketing
and selling of products and services.
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1.2 Research objectives
The research is made to evaluate the effectiveness of social media in the hospitality industry as
this has made the significant changes in the working of the organisation. This has increased the
efficiency and effectiveness of the organisation and the products and services that have been
delivered by the organisation to the customers. Its main is to earn high profits with the meeting
of desired goals and objectives. The objectives need to be carried in the further research for
evaluating the significance of the social media in the hospitality industry. The objectives that are
followed in the research are as follows-
 To evaluate the significance of social media in the Hospitality industry.
 To identify the role of social media in the aspects of marketing.
 To evaluate the needs of social media in the Hospitality industry to meet the needs of the
customers.
1.3 Research Questions
The questions will be addressed in the following research-
 Does the usage of social media have a huge impact on the marketing aspects of the
business?
 Are the social media having a huge significance on the usage of social media?
 Does the cost of operations get reduced with the use of social media in the organisation?
 Is their possibility of accrual of issues in the Hospitality industry with the usage of social
media?
The research will help in making the effective usage of social media so that it can earn high
profits in the organisation. This will also help in making the goodwill in the market so that it can
made the customers aware of the products and services produced by the organisation. This has
been the vital sources for the promotion of the products in the market.
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2.0 Justification and potential output of the project
The potential output of the project is to earn high profits and lead to make the effective use of
social media in the hospitality industry. This help in making the customers to know about the
products and services that has been produces by the organisation. The major aim it takes with it
is to create influence on the customers. The rate of the usage has been 69% in Australia that has
brought online business into coverage. This has made the changes in the growth of the economy
of the country and lead to meet the competition in the market. The issues that take place with the
usage of social media reading hacking and cybersecurity can be reduced with the placement of
data on cloud computing (Chung and Koo, 2015). The increasing profits of the organisation
make the organisation to have high productivity and income in the organisation. This leads to
impact the economy of the country.
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3.0 Conceptual framework
In Australia, hospitality industry have made their significant contribution in the growth of the
economy of the country and helped in earning high profits. This has made the quite effective
support to the GDP of the country. The innovation in the digital technology has made the usage
of social media more in the country. The innovation of the digital technology has made the
organisation to adopt those methods so that it can meet the competition in the market. This has
brought the usage of social media to have specific fulfilment of the needs of the customers. The
usage of social media helped in improving the communication skills and helped in increasing the
marketing process so that it can have clarification regarding the needs and desires of the
customers.
Source: (Linkedin, 2018).
From the graph, it can be predicted that the usage of social media has been increasing at a rapid
speed due to innovation in the new technology. This is due to the meeting of the competition in
the market. This help in increasing the productivity and profitability of the business by meeting
the needs of the customers. The usage of the social network is around 89% due to the innovation
in the technology. The social media has been used by every age group due to benefits provided to
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the people. It helps in reducing the manual as well as paperwork by making the work over the
social media (Boyd, 2014).
Marketing has been increased with the usage of social media so that it can earn high number of
customers. This has made the significant change in the services that are delivered by the
hospitality industry in the Australia. The improvement in marketing and sales also takes place
with the adoption of social media as it helps in generating the feedbacks from the customers
online and makes them to be provided specific products and services. It also helps in designing
the products and services as per the requirements of the customers so that they can be provided
with utmost satisfaction. The usage of social media brings the usage of employees skills in an
appropriate manner so that it can meet the needs of the society with the meeting the needs of the
customers (Hacking, 2016).
3.1 concerns related with Hacking
The usage of social media has made brought the accrual of hacking in the organisation. This has
made the development of activities to be diluted in the organisation. The innovation in the digital
technology has brought changes in the activities and operations of the Hospitality. This has made
the high production with the improvement in the income level of the country. The innovation of
digital technology has made the organisation to meet the success criteria of the organisation as
well as it has brought the promotion and advertisement in the market with the effective
marketing practices in the organisation. The innovation in technology has made the hackers to
innovate new techniques for to steal the data of the employees and make the irrelevant use of
financial information (Bang, et. al., 2017). This can be reduced with the improvement in security
provided to the employees and the customers and to stay away from the spam messages that has
been delivered to them through emails or messages. This help in keeping the information and
data of the customers to be kept confidential so that it would not get lost.
3.2 Concern related with Cyber Security
The security provided to the customers for the online services and transactions in the
organisation makes them prone to several risks and issues in the hospitality industry. The issues
arise due to the communication channels that have been made with the personal ID and password
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provided to the customers. This makes them to have risks of the loss of their confidential data by
the loss of their personal ID. The channel through which the transactions are taking place gets
hacked by the hackers and the personal information gets stolen. This makes the customers to lack
their trust on the organisation and makes them to use the services offline. This reduces the sales
of the organisation and lead to reduction in the demands of the customers. This needs to be
addressed by making the customers to have trust on the organisation and make them sure that
their data will not be lost. The information and data of the customers and employees can be
protected by using the platform of cloud computing. This helped in reduction of the hacking and
losing of data in the organisation. This also helps in earning the trust of the customers and makes
them to deliver the services and products that are demanded by them. The customers can be
provided with the effective products and services once their data has been stored on cloud
computing. This also helped the customers to avail their information anytime so that they can be
information about the services they have used in the organisation (Buczak and Guven, 2016).
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4. Research Hypothesis
The hypothesis of the research will be given for the above literatures are as follows-
Hypothesis 1
H0- Null analysis- The social media does not have any impact on the hospitality industries and
its marketing.
H1- Alternate analysis- Social media have a huge impact on the hospitality industry and its
marketing process.
Hypothesis 2
H0- Null Analysis- Hacking and cyber security do not affect the sales and marketing of the
Hospitality industry.
H1- Hacking and cyber security have effects the sales and marketing of the Hospitality industry.
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