The Impact of Social Media On Society And Its Implications For Business

THE IMPACT OF SOCIAL MEDIA ON SOCIETY AND ITS IMPLICATIONS
FOR BUSINESS.

Table of Contents
Table of Contents.............................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................4
1.1 Overview ...............................................................................................................................4
1.2 Aim and objectives.................................................................................................................4
1.3 Research questions ................................................................................................................5
1.4 Rationale of the study ...........................................................................................................5
1.5 Framework analysis ..............................................................................................................6
1.6 Potential significance ............................................................................................................6
CHAPTER 2: LITERATURE REVIEW ........................................................................................7
2.1 Overview................................................................................................................................7
2.2 Effectiveness of social media ................................................................................................7
2.3 Marketing strategies that are adopted by business organization ...........................................8
2.4 Impact of social media on society..........................................................................................9
2.5 Impact of social media on the performance of an organization ..........................................10
2.6 Literature gap ......................................................................................................................10
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................11
3.1 Overview .............................................................................................................................11
3.2 Research design...................................................................................................................12
3.3 Research approach ..............................................................................................................12
3.4 Research philosophy ...........................................................................................................12
3.5 Data collection methods ......................................................................................................13
3.6 Data analysis .......................................................................................................................13
3.7 Validity and Reliability .......................................................................................................14
3.8 Ethical consideration ...........................................................................................................14
CHAPTER 4: FINDING AND DISCUSSION..............................................................................15
4.1 Overview..............................................................................................................................15
4.2 Thematic analysis.................................................................................................................16
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS....................................................20
5.1 Conclusion ..........................................................................................................................21

5.2 Recommendations................................................................................................................22
REFERENCES .............................................................................................................................23
.......................................................................................................................................................27

CHAPTER 1: INTRODUCTION
1.1 Overview
In today’s era, social media is the term which is related to various websites that connects
people in all over world. On the basis of some sites such as LinkedIn, Twitter, Facebook an
individual will be able to share information with others (Linders, 2012). Now a days, business
organizations are also using these sites in order to reach their target audience so that their needs
can be fulfilled. In this manner, companies can also increase their online sales which lead them
towards high profitability. By adopting these, they will be able to enhance their brand awareness
in the market as compare to other rivals.
The current research is based on social media and its impact on society and business
organizations. There are number of people in society who are using social media sites in order to
communicate with their friends and family. Through this, they will be able to know about
different culture and values of the people. The overall performance of an enterprise is based on
the skills and core competencies of their staff members. For this, they use different modern
technologies concepts in order to reach mass audience (Scherer and Palazzo, 2011). So, in this
manner they will be able to improve their image at domestic as well as international market.
1.2 Aim and objectives
Aim: To examine the impact of social media on society today and explore the business
implications.
Research objectives: The specific objectives developed to achieve the aim of the research
were to:
 Establish the relationship that exists between theory and practice in relation to social
network.
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 Assess the impact of social media has on creation of business opportunities.
 Determine the impact of social media has had on marketing strategies.
 Examine privacy concern surrounding social media and how this can be addressed.
 Recommend some guidelines that could be used to maximise business opportunities.
1.3 Research questions
Q1. What impact does social media have on media marketing?
Q2. What are the key detriments of social media on businesses?
Q3. What is the contribution of social media on society today?
1.4 Rationale of the study
When a research is conducted by the researcher then first they have to establish the purpose
so that valuable outcomes can be achieved. Along with this, rational of the study should be
identified so that current issues can be resolved in more effective manner. In the present
situation, business organization are facing some issues regarding to the changing needs and
demands of customers. So, after adopting the social media activities an enterprise will be able to
gain the attention of various customers from all over the world (Kane et. al., 2012). This kind of
issue has been arising because of the changing environment as due to this taste and preferences
are gets changed of people.
This issue is arising in current situation because some of the firm don’t know how to attract
service users via social media activities. So, they will not be able to build a customer’s base. On
the basis of current research, it can be examining the impact of social media on society and
company. Through this, different organizations will be able to attract number of people towards
their services.
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1.5 Framework analysis
This section explains detail information regarding to the investigation that is conducted in
order to fulfil research aim and objectives. There are some tools and techniques which has been
applied in the present study so that impact of social media can be evaluated in more efficient
manner. Research design has been used by researcher so that in-depth analysis can be carried out
and approach can be used to order to make the observation (Stromquist and Monkman, 2014).
Along with this, philosophy is used in the dissertation so that human perceptions can be
identified. Sampling technique play a vital role in extracting a sample from large population so
that views of different people can be identified. Further, data has been collected from secondary
sources so that valuable and reliable result can be achieved.
1.6 Potential significance
The current research is significant for company, society and people who are using social
networking sites. An organization will be able to enhance their performance by attracting the
number of people towards their services. They will be able to know about the needs and wants of
customers. Along with this, in society individuals can communicate with each other at global
level. So, in this manner this is beneficial for both the companies and society.
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