The Impact of Social Media on the Tourism Industry

Added on - Dec 2020

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Table of Contents1.0 Introduction31.1 Research Aim and Rationale31.2 Research questions31.3 Research objectives31.4 Significance of this research32.0 Literature Review42.1 Introduction of literature review42.2 Social media tools in the global market42.3 Improving marketing process by using social media42.4 Literature gap42.5 Conclusion53.0 Methodology53.1 Research philosophy53.2 Research approach53.3 Research strategy63.4 Research methodology63.5 Research instruments63.6 Sampling63.7 Ethical implications63.8 Research limitations6Reference list82
1.0 Introduction1.1 Research Aim and RationaleNowadays social media has become an essential part of daily life. The present research hasfocused on understanding the impact of social media in tourism industry. In the current yeartourism industry are facing difficulties to expand the number of customers. Additionally, asstated by Pagani and Pardo (2017, p.185), the company cannot expand their business in futurebased on low number of customers.However, in case the business organisations fail to expandthe number of customers in the business then the company can face financial difficulties infuture. The present research can help to explain the process that tourism companies can use togain benefit from social media.1.2 Research questionsWhat types of social media can have a favourable impact on the tourism industry?What are the impacts of social media on the business performance of tourism industry?What are the challenges that the tourism industry is facing to use social media?What are the recommendations for improving the impact of social media in the industry?1.3 Research objectivesTo identify types of social media that can have a favourable impact on the tourismindustryTo identify the impact of social media on the business performance of tourism industryTo understand the challenges that the tourism industry is facing to use social mediaTo provide a proper recommendation for improving the impact of social media in theindustry1.4 Significance of this researchThis research can help to identify the impact of different types of social media in the business.Based on that, this research has helped to understand how social media can impact on the3
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