The Impact of Social Media on Walmart's Growth and Performance: A Qualitative Research Report

Research Report
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Table of Contents
Methodology....................................................................................................................................3
Analysis recommendations..............................................................................................................9
Future research...............................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Methodology
It is a significant part of the research which supports to conduct different activities and develop s
a design to conduct the research. It is required to be careful in the research methodology section
due to its effects on data reliability and valid data collection. It is essential to collect valid data
and information in the research to provide accurate outcomes according to the research
objectives. Research approach, philosophy, data collection methods, research techniques, data
sampling techniques etc. are covered in the research methodology section. A proper research
methodology is given in below-mentioned points:
Research philosophy
It is a kind of belief about the manner in which data and information have to be collected in the
research. It is essential to determine an effective research philosophy to ensure the data
collection, use and analysis. Positivism and interpretivism are the significant part of the research
philosophy which is considered to conduct a research. Explanation of both research philosophies
are given below:
 Positivism: it is based on the generalisation of the observable reality and outcomes of the society.
It is effective to focus more on the real facts based on the research topic which helps to get better
outcomes by conducting a research. It has a need of more structured kind of research starting
from the hypothesis, objectives, data collection method, data analysis have to be appropriate
(Padilla-Díaz, 2015).
 Interpretivism: It is grounded on the understandings of human nature and their different roles in
the society. It helps to analyse the social roles according to the determined objectives and
perspectives. This research philosophy is effective to analyse social roles and human emotions. It
helps to interpret data effectively based on the social needs and human emotions related to the
research objectives (Mkansi and Acheampong, 2012).
Interpretivism research philosophy will be effective to use in this research to analyse the use of
social media in enhancing growth and performance of Walmart.
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Research Design
IT is significant to develop an effective research design by researcher can attain research
objectives by the structured research. Explanation of some research design is given below:
 Experimental: These kinds of research designs are effective to use in the natural science. It
cannot be used in analysing human behaviours due to use of the scientific process in this research
design (Neuman, 2013).
 Exploratory: This research design is effective to analyse own ideas and perspectives. It supports
the researcher to obtain data and information based on ideas utilised in the research. This
research design is efficient to explore new research ideas and perspectives.
 Descriptive: This research design is effective to explain to describe a particular situation and
changes which can be developed by the research. It is a kind of theoretical research which is
based on the presentation of data and collection design. In this kind of research design
knowledge, attitude, beliefs, and opinions are collected based on the research objectives
(McDaniel and Gates, 2013).
This research is based on the use of social media in the Walmart to enhance growth and
performance of the company. The descriptive research design is effective to use in this research
to describe a situationally based research on the company.
Research type
It is a most significant section of the research methodology which helps to develop a research
structure and activities. Basically, it is divided into two sections which are qualitative and
quantitative given below:
 Qualitative: This research types generally used to gather views and opinions of people belongs to
research theme or topics. It emphasises to collect non-numeric data based on the research
objectives. It provides a wider area to analyse different aspects of researcher belongs to the
research topic. It focuses on the observation of views and suggestion of different people based on
the research topic. It is more subjective kind of research in which different kinds of data
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