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Assignment on the Impact of Social Media

   

Added on  2020-07-23

10 Pages2860 Words54 Views
Research Project

Table of Contents1.1 Background of the research area...........................................................................................11.2 Stating the reason of selecting this topic...............................................................................21.3 Literature review...................................................................................................................2Ways by which Mark and Spencer can attain target audiences..................................................41.4 Research methodology .........................................................................................................41.5 Appropriate timeline of research activities for agreed investigation ...................................5REFERENCES................................................................................................................................8

TITLE – To ascertain the impact of social media on customers' purchases and their decisionmaking process”. A case study on Mark and Spencer. 1.1 Background of the research areaIt is an important part of research which signifies an overview of all investigation. Themain motive of this research project to represent the actual impact of social media tools oncustomers' buying power and how this can influence buyers' decision making process. Alongwith this, various research questions are also formulated which will answered all associatedterms of project theme (Bruhn, Schoenmueller and Schäfer, 2012). The project assignment isbased on Mark and Spencer which is a multinational retailer of clothing, home and luxury foodproducts. The firm was founded in 1884 and having around 1000 stores over the Europe. In1998, Mark and Spencer became the first British retailer by making a pre-tax profit of around £1billion. The mission statement of the business organisation is to produce inspirational qualitywhich is accessible to others. Whereas the vision statement of the company is be standard againstits competitors by improving the quality of offered products and services. The researchassignment states that business organisations have to use several social media channels so as tograb better future opportunities. On the other hand, several aims and objectives will alsoprepared which represents the actual requirement of this research. Certain essential tools andtechniques are being used so as to effectively carrying out this investigation as well as furtheractivities. In order to prepare a timeline activities, Gantt Chart is used so all tasks can becompleted on or before their time schedule. Below describe the main research objectives: - To determine the importance of social media channels for an organisation. To identify the factors which can influence customers' decision making. To determine the impact of social media tools on customers' purchases. Recognise the different ways through which Mark and Spencer can attract customers. Research questions: - Q1. What is significance of social media channels for Mark and Spencer? Q2. What are the major elements that can affect customers' decision making? Q3. What is the impact of social media tools on buyers' purchases? Q4. Justify the ways by which Mark and Spencer can attain target audiences. 1

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