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The Impact of Social on Consumer Decision Making in Travel and Tourism Sector

   

Added on  2020-10-05

10 Pages2986 Words211 Views
RESEARCHPROJECT

TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1Formulation and record possible research project outline specification................................31.2 Identification the factors that contribute to the process of research project selection..........41.3 Critical review.......................................................................................................................41.4 Research Project specification..............................................................................................6Research methodology.........................................................................................................................61.5 Appropriate plan and procedure............................................................................................8REFERENCES...................................................................................................................................11

INTRODUCTIONIn the present time, travel and tourism sector is continuously increasing and there is occurredseveral changes within this sector. Due to changing technology, its several activities andfunctions have affected in the present time. Digital technology have largely affected the decisionof customer regarding commodity and services in the travel and tourism sector. There are severalaspect included in digital technology like social media, direct mail marketing, mobile marketingetc. The present research have aim is to analyse the impact of social media on the customerdecision making in travel and tourism sector. For address this objective, researcher have usedseveral methods of research methodology.TASK 11.1Formulation and record possible research project outline specificationResearch AimTo analyse the impact of social on consumer decision making in Travel and Tourism sector: Acase study on Thomas cookResearch ObjectiveTo understand the meaning of social media marketing?To assess the meaning of customer behaviour and decision making?To analyse the impact of social media on customer decision making and purchasing decision intravel and tourism sector.To recommend the strategies to influence customer decision of purchasing by use of social mediaResearch QuestionWhat is the meaning of social media?What is the meaning of customer behaviour and decision making?What is the impact of social media on customer decision making in travel and tourism sector?

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