The Impact of Technology on the Profitability and Growth of the Travel and Tourism Sector

This research project investigates the influence of technology on the profitability and growth of the travel and tourism sector. The study explores the role of the internet as a marketing channel and its impact on consumer behavior. The findings suggest that technology has a significant positive impact on the tourism industry, enabling businesses to reach wider audiences, enhance customer experiences, and improve operational efficiency. The research also highlights the importance of adapting to technological advancements and leveraging digital platforms to remain competitive in the evolving tourism landscape.

Introduction
Tourism services and products are impeccably apposite for online selling as they harbour necessary characteristics
that can operate in an electronic environment. They include value proposition, frequency, and cost of purchase and
degree of differentiation (Al-allak, B., 2010). Tourism related products involve a greater level of differentiation,
intangibility and involvement than any other tangible consumer products, hence are more easily traded through the
internet.
Research Project Outcomes
Is technology influence positively on profitability and growth of travel and
tourism sector?
Yes No
0
5
10
15
20
25
30
30
20
In this graph, 30 people say that technology impact
positively on profitability and growth of travel and
tourism sector whereas 20% people say it impact
negatively.
Conclusion
With the advancement of technology, tourism sector has been
enhanced. The internet has developed as a fast-growing and
flexible advertising medium, and as a profound direct channel
in the tourism industry
References
Al-allak, B., 2010. Evaluating the Adoption and Use
of Internet-based Marketing Information Systems to
Improve Marketing Intelligence (The Case of
Tourism SMEs in Jordan).International Journal of
Marketing Studie, 2(2), pp. 87-101