The Impact of Technology on Travel

RESEARCH PROJECT

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Project specification...............................................................................................................1
1.2 Identify factor contributing in process of research selection.................................................1
1.3 Undertake a critical review of key references........................................................................1
1.4 Research project specification ..............................................................................................2
1.5 Appropriate plan and procedure for agreed research specification ......................................3
TASK 2............................................................................................................................................4
2.1 LITERATURE REVIEW......................................................................................................4
Resources which required in the research ...................................................................................4
2.2 Research Methodology..........................................................................................................6
TASK 3............................................................................................................................................7
3.1 DATA COLLECTION AND ANALYSIS............................................................................7
TASK 4 - CONCLUSIONS AND RECOMMENDATIONS.......................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is the foremost component of any administration whether they are industry in
any kind of invention, facilities or employed under any business. Though this is the time of
digital technology and this is upsetting all the branches of establishment so technology is also
disturbing and creation way for the selling department of organisation Marriot inn. In this project
focus would be on how technology is causing rise in profits and sales of firm so that they could
indulge in good customer decision making especially in travel and tourism industry. if the
company is using and analysing the importance of technology into their business then they could
be easily making and attracting customers.
TASK 1
1.1 Project specification
Aim:
The influence of technology on consumer decision making in travel and tourism sector.
Objective:
 To analysis the impact of technology on travel and tourism sector.
 To examine effect of technology on decision of consumer
 To recommend better use of technology on travel and tourism sector.
1.2 Identify factor contributing in process of research selection.
Rational:
In this fast growing environment it is important that people are using and implementing
digital form of technology into their day to day practice for making their work easy and convent.
So this is required to analysis the influence of technology on consumer decision making that too
in travel and tourism sector. As this sector is one of the most profitable sector of world and
making lot of profits and attaching customers as well. So it is important to apply and notice the
impact of this technology on consumer behaviour or their decision making process as well.
1.3 Undertake a critical review of key references
According to Camilleri, (2018) digital mark technology is that procedure of responsibility
the elevation of products and service of business by the assistance of which they will be talented
to spread larger marketplace part of world. Advertising is actual ample significant for all
corporation as this will allow them to demonstration case their products to client and allowing
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client to know about concern. This digital marketing will likewise be serving the client to simply
shop nevertheless the usage of digital technology by fair setting at any home in world.
However, as per views of Angell and Kraemer, (2017) who supposed that position of
digital marketing is been underutilised in the travel and tourism sector as they reason that it
determination be of no use for the establishment. Nonetheless digital m technology will be
cooperative in the way that purchaser currently can naturally book their tickets, see the fare of
hotels, cancel them as and once they want to and do lot extra done the use of digital
broadcasting.
Conflicting to this Carvalhosa, Portela and Machado, (2017) conditions that custom of
digital technology inside the business is continuously ended highlighted which is usually not that
abundant obligatory. They approximately that use of technology in enterprise must be below the
controller of organization so that it is not distorted. It was analysed that companies must be using
and analysing effects of digital technology into their business so that they are getting increased
amounts of profits and customer’s base is also improved.
Agreeing to Chaffey and Smith, (2017) advertising is the greatest significant part of any
manufacturing or business as this will be serving both company and its buyer in receiving
associated with each other. In the contemporary ear wherever all is been on the extremity tip of
consumer and entrepreneur it is central that they are consuming digital marketing as tool.
1.4 Research project specification
The present report where scholastic fundamental to discover the effect of advanced
showcasing in expanding deals income of Marriot inn a work determined structure should be
taken after. All the distinctive piece of this exploration entire point should be secured with the
goal that this could be helpful for the general population will's identity additionally doing the
examination on a similar subject and for organization itself.
Literature review: this is critical piece of the examination which will incorporate every one of
the perspectives of various writers who have said or composed some place in regards to the
present theme. The perspective of these creators could be against or for the point which should
be incorporated into entire work or study.
Research Methodology: these are different strategies which are utilized as a part of directing the
undertaking work. They are set philosophy which are been connected by researcher in task and
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